Pardot Help & Articles

Get inspiration for your next marketing automation program
with our growing library of helpful Pardot content.

2021-01-19T03:36:01+00:00
Training
2021-01-19T03:36:01+00:00

How to Import and Export Prospects Correctly in Pardot

Importing and exporting prospects are two great features of Pardot. We recommend keeping your Pardot tidy and spring cleaning it every so often. This blog covers how to import and export prospects correctly, in order to maintain a healthy account.

Grace Hallows
2021-01-19T03:36:01+00:00January 19th, 202117 minutes
2021-01-19T11:37:14+00:00
Salesforce Basics
2021-01-19T11:37:14+00:00

How to Set Up New Salesforce Users: Pardot SSO, User Sync & Business Units

Before we can embark on our marketing automation journey and explore exciting features, we must first set up our users. As part of the Spring’21 release, Pardot-only users will be retired from February 2021.

Tia Carr
2021-01-19T11:37:14+00:00January 7th, 202124 minutes
2021-01-18T02:56:56+00:00
Salesforce Basics
2021-01-18T02:56:56+00:00

Why Campaign Influence Is A Must For B2B Marketing Analytics Plus

Pardot Campaigns allow us to track our prospects’ first touchpoint, whilst Salesforce allows us to track all touchpoints of that Lead/Contact. In this blog, I’ll explain why setting up Salesforce Campaign Influence is necessary and provide you with a step-by-step guide.

Laura Formby
2021-01-18T02:56:56+00:00December 3rd, 202021 minutes
2021-01-18T02:58:36+00:00
Salesforce Basics
2021-01-18T02:58:36+00:00

Salesforce Sales Cloud vs. Service Cloud vs. Commerce Cloud

With a huge variety of Salesforce applications to choose from, it can be daunting trying to decide which ones to choose. At MarCloud Consulting, we often get questions surrounding the differences between Salesforce Sales Cloud, Service Cloud and Commerce Cloud.

Tia Carr
2021-01-18T02:58:36+00:00November 30th, 202021 minutes