Recent Pardot Help Articles
How Marketers Can Show Pardot ROI to the C-Suite
Pardot requires a decent chunk of marketing or IT budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by demonstrating clear marketing and Pardot ROI.
MarCloud Consulting Wins Global PR & Marketing Excellence Award
MarCloud Consulting has been awarded ‘Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards!
Pardot Lists vs Tags: Which Is Best?
It’s an ongoing debate in the Pardot community whether we should use lists or tags, they’re both very useful and both offer ways to provide structure and segment your prospects.
What Do We Need For Great Pardot Lead Generation?
The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts and helps us improve but only if we have the right basics in place.
Pardot Cookies Update: First-Party vs Third-Party
As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. What’s the difference between third-party and first-party cookies? We explore in this article.
Revealed: The New Drag-and-Drop Pardot Email Builder
A brand new Pardot email builder is actually happening… and the best news is that it will be made available to all Pardot editions. The way we create emails is about to get a whole lot easier.
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