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Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.
Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create Pardot-only users. This post contains a step-by-step guide to make life easy for you.
What actually is ‘Marketing Data Sharing’ and why is it useful for your business? Plus, we'll run through how to create rules for syncing a subset of Leads, Contacts, and Opportunities.
Your go-to comprehensive Pardot Business Units Implementation Guide with considerations and exercises to ensure you're set up for success.
With every Salesforce Marketing Cloud release, I’m eager to learn how the features and functionality have been improved. I’m happy to report the October ‘21 release does not disappoint!
The Pardot Winter ‘22 release is here and there is a lot to unpack! So what does this mean for Pardot users? In a recent webinar with Director of Product Management at Salesforce, Kylie Yancey, we took a look at the features.
Your go-to Salesforce Marketing Cloud glossary to decode and demystify common terms and acronyms when using the platform! Download and print to share with your team.
When it comes to using Data Extensions, once you get the hang of them you’ll realise they are a very useful tool within the Marketing Cloud platform - so it’s important to get familiar with how they work.
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
