Recent Pardot Help Articles
How to Plan a Pardot Nurture Campaign Using Engagement Studio
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Pardot Lead Scoring Best Practices for Success
Pardot Lead Scoring is one of those sophisticated marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. This post talks through the best practices for improving your Pardot lead scoring.
Why B2B Marketing Automation is the Key to Demonstrating ROI
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. With this type of software in your arsenal of marketing tools, you can show the journey of your prospects from their initial touchpoint online, to their moment of conversion with sales.
Pardot Agency vs. Freelance Consultant: Your Options Explained
Get help deciding whether to recruit an independent freelance consultant for your Pardot requirements or employ a go-to Pardot agency to support and scale your MA activities. Type ‘pardot agency’ into Google and you’ll receive over 380,000 results. Switch that second word out to ‘freelancer’ and the number of results jumps to more than 430,000.
8 Quick Tips for Creating Exceptional Pardot Email Campaigns
Don't just let your Pardot email campaigns run the average basics - get better response and conversion rates with these 8 Pardot email campaign tips for marketers who specialist in Pardot automation. No matter how fantastic a marketing automation tool may be, it still requires a savvy marketer to run it. Though it saves time, marketing automation does not replace the need for human input altogether and especially in the case of Pardot email,
Pardot Automation Rule Criteria for Number Fields
Don’t you just hate it when you want to quickly find a sentence from the Pardot documentation that validates what you thought, but what you thought would take 2 minutes eventually turns into an endless pit of searching, worse than any YouTube hole you’ve ever gone through and before you know it you’ve spent at least half an hour looking at the same articles…
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