HubSpot
How to Measure HubSpot ROI
A guide for marketing leaders using HubSpot to prove ROI, secure budget, and run creative campaigns without the tech headaches.
Download nowMarketing Cloud & Pardot Resources
Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
Latest eBooks
HubSpotMarketing CloudAccount Engagement
Salesforce Marketing Cloud to HubSpot Migration
Get your hands on the exact migration process MarCloud follows for Marketing Cloud and HubSpot, plus tips for integrating your new account with Salesforce CRM.
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AI enablementMarketing CloudAccount Engagement
A Guide to Agentforce & Einstein for Marketers
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
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Marketing Cloud
Marketing Cloud Growth and Advanced Unpacked
Understand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.
Download nowRecent posts from the blog
Secrets we give away for free
HubSpot Lifecycle Stages: Are You Setting Them Up Wrong?
When MarCloud audits a HubSpot portal, lifecycle stages are one of the things we look at. Pretty frequently, they’re either misconfigured or not being used at all. Setting HubSpot up correctly requires a conversation between marketing, sales, and revenue operations teams because any gap in alignment will cause issues in HubSpot. In this case, it’s lifecycle stages that reflect internal assumptions rather than true buyer behaviour, and damage reporting.
Tom Ryan
7 mins
How Teams Overcomplicate HubSpot Custom Properties
There are two ways most HubSpot users handle custom properties. The first is avoiding them entirely because the platform already feels complicated. The second is going in without a plan and creating sixty fields with inconsistent names, several of which duplicate each other and most of which are never reliably populated. Whether you fall into the avoidant or abundant approach, both can leave you with a problematic HubSpot account.
Tom Ryan
5 mins
Why Your HubSpot Contact Database is Costing You ROI
When marketing ROI is under scrutiny, our instinct is to do more. We launch more HubSpot campaigns, set up more automations, and get more contacts flowing into the funnel. Obviously, this is logical, but the answer is not always more activity; it is better foundations. In particular, it’s having better HubSpot database foundations.
Tom Ryan
5 mins
Recent Case Studies
Technology & digital consultancy
HubSpot migration improves Scott Logic marketing operations
See how MarCloud partnered with Scott Logic to migrate from Marketing Cloud Account Engagement (fka Pardot) to HubSpot Marketing Hub, delivering a robust and scalable marketing platform integrated with Salesforce.
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Non-profits
Pardot optimisation exceeds fundraising target by 97%
Partnering with MarCloud, Pieta optimised their Salesforce Account Engagement (Pardot) setup, achieving a 97% increase over their fundraising target and setting the foundation for ongoing campaign success.
Read case studyFeatured Tools
Online audit
HubSpot ROI Audit
Get a branded audit report covering data quality, automation health, pipeline performance, and ROI readiness, structured around the MarCloud ROI Framework.
HubSpot ROI Audit
Quiz
Quiz: Measure Marketing Cloud ROI
Maximising marketing ROI is the ultimate goal for every Salesforce marketer. How close are you to proving marketing and sales attribution? Take our free online quiz to find out. Using 25 quick and easy questions, we'll mark your answers against our market-leading MarCloud ROI Framework.
Measuring ROI QuizFeatured Webinars
Lead Scoring & Fit
Duration: 00:31:17This webinar is platform-agnostic and useful to all B2B marketers. In this webinar, Tom Ryan focuses on Phase 2 of the MarCloud ROI Framework, walking you through the basics of setting up your lead scoring model.
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Pardot to HubSpot Migration
Duration: 25:16Thinking about moving from Pardot to HubSpot? In this video, we walk through what the migration really looks like, including realistic timelines, how to handle your data properly, and the main costs to plan for.
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