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Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowEver felt frustrated at the clutter building up in your account, or felt like there could be a better way to organise your campaigns? Here’s your guide to getting organised.
Download nowTidying your Pardot account is step one in making your life easier, saving time and increasing return on marketing investment! Here you’ll find a complete guide to organising your Pardot account like a pro – whether you’re working with a new implementation or a mature account that’s in a bit of a mess.
Download nowGain a fresh perspective and a roadmap for success by running a detailed audit of your Pardot (now called Marketing Cloud Account Engagement) account. Download the free Pardot Audit Checklist and work your way through the steps.
Download nowYou might have noticed a rise in Trailblazers talking about a product called ‘Salesforce Data Cloud’. There’s a bit of a buzz in the community because Salesforce has made the unprecedented decision...
Anton Minnion
3 mins
In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.
Anton Minnion
2 mins
If you’re new to the world of Salesforce Data Cloud, you’re probably coming up against terms like ‘data lake’, ‘data warehouse’, and ‘data lakehouse’, and wondering how they’re different from each other. Although they sound quite technical, the basics are easy to understand, once explained.
Anton Minnion
3 mins
With a solid list of direct enquiries already within Pardot, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
Read case study
Following a very successful campaign rolling out a new science program in California, Twig Education was looking to scale their operations to market their products to the rest of the US.
Read case studyTake our free online quiz to find out whether your accounts are set up for success with Data Cloud.
Are You Ready for Salesforce Data Cloud?Answer a handful of questions and receive our recommendation on the Salesforce marketing platform that could be best suited to your business; Account Engagement, Marketing Cloud Engagement, or a mix of both. Get your result immediately then contact us to validate or discuss.
Pardot vs Marketing Cloud Quiz
