Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
By the end of the free guide, you’ll know what each tool does, how it fits into your existing processes, and why adopting Agentforce now is key to staying ahead. If you’re ready to see how AI can save you time and deliver a stronger ROI, you need this eBook.
Download nowUnderstand Marketing Cloud Growth and Advanced, who it’s for, and how it works within the Salesforce. This is the new Marketing On-Core platform that makes everything more possible with Data Cloud.
Download nowThis handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowThe Pardot Grading & Scoring Worksheet is a practical tool that marketers can use to figure out the answers to their Scoring and Grading models. Using the process we use ourselves, it will guide you step-by-step through the information you need about your buyers.
Download nowChoosing a marketing automation platform that can grow with your business isn’t easy. Salesforce Marketing Cloud vs Mailchimp is a common comparison, and while both platforms are popular, they serve very different needs. To help you make the right choice, here’s how they differ.
Tom Ryan
5 mins
If you’re a Salesforce marketer juggling multiple tools, limited time, and increasing pressure to show ROI, the idea of activating something new probably feels like a tall order. Salesforce Foundations promises a free, powerful set of features that connects different clouds and unlocks advanced tools like Data Cloud and Agentforce. But with unclear feature lists and scattered help articles, it’s easy to overlook its value.
Tom Ryan
4 mins
The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
Tom Ryan
4 mins
To keep up with global expansion, Terrapinn needed a solution to relieve pressure on their Salesforce CRM. As a long-time client of MarCloud's, they approached us to lead the project.
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With a solid list of direct enquiries already within Marketing Cloud, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
Read case studyMaximising marketing ROI is the ultimate goal for every Salesforce marketer. How close are you to proving marketing and sales attribution? Take our free online quiz to find out. Using 25 quick and easy questions, we'll mark your answers against our market-leading MarCloud ROI Framework.
Measuring ROI QuizAnswer a handful of questions and receive our recommendation on the Salesforce marketing platform that could be best suited to your business; Account Engagement, Marketing Cloud Engagement, or a mix of both. Get your result immediately then contact us to validate or discuss it.
Pardot vs Marketing Cloud Quiz
Designed for Salesforce Marketing Cloud customers, our proven MarCloud ROI Framework guides marketing operations professionals in effectively tying automated marketing to revenue and ROI.
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Mark Reid, Lead Consultant at MarCloud, shares strategies for incorporating Salesforce reports into your overall campaign strategy - perfect for marketers and Salesforce users aiming to maximise campaign impact and make data-driven decisions.
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![Coloured background with text 5 Steps to Marketing Cloud ROI [Free Webinar Replay]](https://www.datocms-assets.com/103555/1744265483-marketing-cloud-roi-features.png?auto=format&dpr=0.5&w=1568)
