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Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.
This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowEver felt frustrated at the clutter building up in your account, or felt like there could be a better way to organise your campaigns? Here’s your guide to getting organised.
Download nowTidying your Pardot account is step one in making your life easier, saving time and increasing return on marketing investment! Here you’ll find a complete guide to organising your Pardot account like a pro – whether you’re working with a new implementation or a mature account that’s in a bit of a mess.
Download nowGain a fresh perspective and a roadmap for success by running a detailed audit of your Pardot (now called Marketing Cloud Account Engagement) account. Download the free Pardot Audit Checklist and work your way through the steps.
Download nowFor a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.
Demy Watts
4 mins
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
With a solid list of direct enquiries already within Pardot, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
Read case study
Following a very successful campaign rolling out a new science program in California, Twig Education was looking to scale their operations to market their products to the rest of the US.
Read case studyTake the Pardot Health Check and find out how well you’re using the platform.
Pardot Health CheckWe’ve created a nice, easy-to-use Pardot naming convention builder that will help you define a much better structure in organising your assets and files within your account.
Naming Convention Builder
