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Marketing Cloud & Pardot Resources

Use the resources below to learn more about Marketing Cloud, including Account Engagement (powered by Pardot), with expert guides, tips, and tricks that will help you use your systems with best practice and for great results.

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Latest eBooks

Pardot Scoring and Grading Guide
Account Engagement

Pardot Scoring and Grading for B2B

This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.

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Pardot Scoring and Grading Worksheet
Account Engagement

Pardot Scoring and Grading Worksheet

Ever felt frustrated at the clutter building up in your account, or felt like there could be a better way to organise your campaigns? Here’s your guide to getting organised.

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Organise your Pardot account like a pro
Account Engagement

Account Engagement Audit Guide

Tidying your Pardot account is step one in making your life easier, saving time and increasing return on marketing investment! Here you’ll find a complete guide to organising your Pardot account like a pro – whether you’re working with a new implementation or a mature account that’s in a bit of a mess.

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Account Engagement Audit Checklist
Account Engagement

Account Engagement Audit Checklist

Gain a fresh perspective and a roadmap for success by running a detailed audit of your Pardot (now called Marketing Cloud Account Engagement) account. Download the free Pardot Audit Checklist and work your way through the steps.

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Recent Case Studies

Bruntwood Logo
Campaign Management

Personalised email marketing for Bruntwood

With a solid list of direct enquiries already within Pardot, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.

Read case study
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Pardot audit

Rolling automated marketing activity out to other US states

Following a very successful campaign rolling out a new science program in California, Twig Education was looking to scale their operations to market their products to the rest of the US.

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Featured Tools

Coloured background with text Take the Pardot Health Check

How’s your Pardot Marketing?

Take the Pardot Health Check and find out how well you’re using the platform.

Pardot Health Check
Coloured background with text Pardot Naming Convention Builder

Pardot Naming Convention Builder

We’ve created a nice, easy-to-use Pardot naming convention builder that will help you define a much better structure in organising your assets and files within your account.

Naming Convention Builder