Speak with a specialist to:
Fix underperforming journeys and automations
Cut waste from unused licences and features
Prove marketing's impact on revenue
Clean messy data and segmentation
Get more from the tech stack you already pay for
See if MarCloud is the right fit to help
15 mins to see if we're the right match
Supan has transitioned from a career in marketing to consulting. With extensive experience using Pardot, Supan now helps businesses use this marketing automation tool effectively, offering practical guidance to optimise their marketing efforts.
Poor-quality Salesforce data can quickly derail even the most well-planned marketing and sales strategies. When data fields are incomplete, inconsistent, or duplicated, accuracy suffers, and so does your ability to report on performance or prove ROI.
Supan Maniar
6 mins
If your customer data is already fairly clean, meaning you have consistent names, emails, and no major duplication, you might not need to rely on Salesforce’s Identity Resolution to create a 360° view of your customers. Instead, there’s a simpler, more cost-effective route: Salesforce Data Cloud Batch Data Transforms.
Supan Maniar
5 mins
AI is no longer a nice-to-have. Martech platforms are racing to embed it into core functionality, and unsurprisingly, Salesforce is already out in front. Their customer data platform, Salesforce Data Cloud, lets you integrate your own AI models using something called ‘Bring Your Own Model’ (BYOM).
Supan Maniar
4 mins
Salesforce Data Cloud promises a lot: unified customer data, faster insights, and seamless alignment across your business. But if you’re cautious about committing to yet another platform, it can feel like a risk to invest time and effort. What if Data Cloud doesn’t meet your unique business needs?
Supan Maniar
4 mins
Salesforce marketers know that modern customer journeys are anything but linear. Someone sees an ad, clicks to your site, leaves, comes back via an email, and maybe books after a third visit. Or fourth. Or tenth. So, which of those touchpoints made the difference? Figuring out Salesforce marketing attribution across channels is a common challenge, but one that we’re here to help solve.
Supan Maniar
5 mins
Sometimes called a ‘re-engagement email’ a permission pass email is the best way to confirm subscribers in Marketing Cloud Account Engagement (MCAE) still want to hear from you.
Supan Maniar
5 mins
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