In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.
‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.
For a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.
When comparing the Cloud Pages builder with external CMS and landing page builder tools, you may be tempted to go with a shiny third-party platform.
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.
When it comes to marketing automation tools, Adobe Marketing Cloud and Salesforce Marketing Cloud are two of the most popular platforms in the market.
Automation Studio is one of the core Marketing Cloud Engagement studios users can’t do without, but it comes with a learning curve.
Enter your details and select the newsletter you would like to join