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For a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.
Demy Watts
4 mins
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
We can help you manage Salesforce Sales Cloud with Pardot and other systems front of mind. Ensure your marketing ecosystem is working well!
Tom Ryan
23 minute read
Drag-and-drop email and content builder blocks can only take you so far. To achieve more, you’ll need to use AMPscript for Marketing Cloud.
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
When comparing the Cloud Pages builder with external CMS and landing page builder tools, you may be tempted to go with a shiny third-party platform.
Recently, I hosted a Marketing Cloud webinar that demonstrated how to run your entire marketing approach via integrated Salesforce products.
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.
When it comes to marketing automation tools, Adobe Marketing Cloud and Salesforce Marketing Cloud are two of the most popular platforms in the market.
Our job, and the purpose of this blog post, is to educate marketers on the features and benefits of Salesforce Marketing Cloud Engagement.
Automation Studio is one of the core Marketing Cloud Engagement studios users can’t do without, but it comes with a learning curve.
Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.
With so many tools across the full suite, it’s time we shared our ‘must-use’ pick of all the Salesforce Marketing Cloud features available.
Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?
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