Salesforce Data Cloud support
Data drives your business. We can help you make the most of your Marketing Cloud and Sales Cloud data so you maximise revenue and work from a central source of truth.
Data Cloud Readiness Quiz
Bad data in means bad data out so it is important you have everything in order before you proceed with a powerful tool like Salesforce Data Cloud.
Take our free online quiz to figure out whether you’re ready to get started with Data Cloud.
Connected data generates revenue
Consolidate your data and turn it into fuel for your sales teams. Let Data Cloud power every customer touchpoint in their journey and align your teams so they can create meaningful customer moments.
Better segmentation for Marketing Cloud campaigns
Take action on all of your data from within Salesforce and build hyper-specific customer segments for use within Marketing Cloud. Resonate with customers across multiple channels to drive better return on marketing investment.
Use Data Cloud Segments in Account Engagement
Data Cloud works seamlessly with Account Engagement (Pardot) by allowing teams to create highly tailored segments that can be injected into the Engagement Studio, power more intuitive personalisation or added to other nurture lists.
What is Data Cloud?
In short, Data Cloud is an ETL (Extract, Transform, Load) tool that brings together data from all of your different sources and presents it in a way that is extremely actionable for your marketing, sales and service teams.
What can you do with the free Data Cloud provisioning?
Data Cloud allows Salesforce customers with either Enterprise or Ultimate(+) to get started with one of two use cases:
Sales: Consolidate your data across orgs and systems so you have a centralised source of truth with a standardised set of data. Use this information to better segment and target prospects for improved ROI%.
Service: Personalise the customer experience by understanding purchase history across multiple orgs and data sources. Whether this is via email, text, app messaging or an actual service professional speaking with a customer on the phone, you will be able to get a full view of the customer that unlocks the ability to provide the best experience.
In either case, you are using the ETL process (Extract, Transform, Load) to make data make sense within the CRM and subsequently, your Marketing Cloud!
Is Data Cloud referred to by any other names?
Yes, Data Cloud used to be called Customer Data Platform and is often referred to as Salesforce CDP.