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B2BMA Nirvana by MarCloud
Based on years of Salesforce experience, our market-leading framework helps struggling marketers achieve marketing serenity.
Marketing & reporting harmony
What if we told you that it is possible to reach complete marketing reporting clarity?
That your days of grappling with Marketing Cloud to show the value of Marketing are over. You can leave broken reports and awkward meetings behind.
‘B2BMA Nirvana by MarCloud’ is a unique framework that addresses every part of Marketing Cloud, guiding clients on the path to marketing and reporting harmony.
With years of Salesforce experience, MarCloud knows the products inside out. Our certified consultants have the experience and wisdom to help you tackle the essential areas of your accounts, to present a true picture of your marketing landscape.
The highest state of Salesforce marketing
By focusing on five key areas, we’ll get you to a place where everything just works.
Qualifying & assigning prospects
First things first, we’ll help you to put strong foundations in place for qualifying and assigning prospects, using powerful Marketing Cloud features and functionality, such as scoring, grading, and timely but tailored lead assignment.
— Nadine, Marketing Operations, Oxford EconomicsMarCloud is a great partner to work with: fantastic knowledge, high quality of work, great communication and consistency in the team throughout the project.
Fixing broken data
If they’re not already, we’ll get your campaigns and Salesforce Lead Source data in good working order with consistent values, campaign tracking, best practice segmentation, and reliable Campaign Member Statuses.
— Abby, Head of Marketing, Smart GroupOur Pardot & Salesforce integration has come on leaps and bounds with MarCloud guiding us through. Excellent service.
Attribution modelling
With the basics in place, it’s time to optimise your customer touchpoints and tracking. At this part of your journey, we’ll look at UTM parameters, capturing multi-touch data, attribution models, and alignment between your organic and paid platforms.
— Mike, Marketing Director, Kirkpatrick PriceThe team at MarCloud has provided us with a level of guidance and expertise that is unrivaled. They’ve saved me countless hours and, by avoiding an expensive hire, many dollars, too.
Reporting with B2BMA
We’ll shape and deliver your reporting framework using a combination of classic Salesforce, Marketing Cloud Engagement, and Account Engagement reports.
— Mackenzie, Director of Demand Generation, eGymWithin the first week of partnering with MarCloud, they felt like an extension of our team and were just as invested in the success of this project as we were.
Streamline & scale
At this stage, you’re at the height of marketing automation serenity and now it’s all about scale. With MarCloud at your side, the entire inbound lead process can be streamlined and scaled across Business Units and used to justify future projects.
— Nicoll, Digital Marketing Manager, BruntwoodWhat sets MarCloud apart from the very few other dedicated Marketing Cloud automation consultancies is their expert-level product knowledge and the fact that they are genuinely great to work with.
B2BMA Nirvana starts with an audit
Our tried-and-tested framework is flexible, designed to discover where your business sits on the journey to B2BMA Nirvana and then help you to reach new heights.
Unlike other consultancies, Salesforce marketing is all we do. We’ve been a top-rated Salesforce partner since 2018, so you can rest assured that you’re working with the right people.
Ready to get some marketing serenity? It starts with an audit of your Marketing Cloud and Salesforce accounts.
Salesforce-certified experts in our team
Free articles & resources published
FAQs
What is B2BMA?
B2BMA stands for B2B marketing analytics and is a term we use to talk about your reporting analytics, in general. 'B2B Marketing Analytics' is also a Salesforce CRM app that combines Account Engagement (Pardot) and Sales Cloud data in a single place for integrated analytics and reporting. It comes with out-of-the-box and customisable dashboards that will only be useful when your accounts are configured correctly. Your journey to B2BMA Nirvana may or may not utilise the B2BMA app. We work with you to prepare the best b2b analytics setup!
Can we work together without B2BMA?
Absolutely! The initial steps to B2BMA Nirvana are best practice foundations that all Marketing Cloud and Account Engagement users should have in place. We work with Salesforce customers to improve their use of marketing automation and, as a result, deliver ROI. That ROI can be proven using a combination of classic Salesforce, Marketing Cloud, and Account Engagement reports.
How long until we see results?
Ultimately, this depends on where you sit on the journey to B2BMA Nirvana currently, and other factors such as your business processes and available budget. However, for many of our clients, we make significant improvements that can be tied back to tangible business goals within weeks.
How do I learn more?
For new clients, the best place to begin is with an audit of your accounts. This will help both of us find out where you are on the journey to B2BMA Nirvana and create a clear roadmap for next steps. If you have questions, feel free to contact us for a quick chat.
What makes you different from other marketing automation partners?
MarCloud only works with Salesforce marketing tools, including Account Engagement, Marketing Cloud, Sales Cloud, and Data Cloud. We are on the platforms day in, day out and we hold the certifications to prove our knowledge. B2BMA Nirvana is our market-leading framework, based on years of Salesforce experience and this sets us apart from the others. What’s more, we consider ourselves to be an extension of your marketing team - hitting deadlines, collaborating, and being as responsive as any internal member.
Ready to talk?
Send a message to our certified Salesforce consultants with a brief overview of the support you need. One of the MarCloud team will respond to arrange a 15-minute call.
