Blog

Pardot Certification Retirement: What This Means for Account Engagement Users

HubSpot Lifecycle Stages: Are You Setting Them Up Wrong?

How Teams Overcomplicate HubSpot Custom Properties

There are two ways most HubSpot users handle custom properties. The first is avoiding them entirely because the platform already feels complicated. The second is going in without a plan and creating sixty fields with inconsistent names, several of which duplicate each other and most of which are never reliably populated. Whether you fall into the avoidant or abundant approach, both can leave you with a problematic HubSpot account.

Why Your HubSpot Contact Database is Costing You ROI

Marketing Automation Consulting: Results from Real Clients

If you're weighing up whether to bring in outside help for HubSpot or Salesforce Marketing Cloud, the question you're really asking isn't what a marketing automation consultant does; it's what they will deliver in terms of tangible business outcomes.

How to Choose a HubSpot Development Agency & Prove ROI

HubSpot has spent years earning its reputation as the marketing platform you can run without looping in a developer, and for everyday campaign work, it works perfectly. However, there are many cases where a HubSpot development agency can take you from basic use to running the platform as a complex and complete revenue engine.

Why Your HubSpot Reporting Doesn't Add Up (& How to Fix It)

There’s nothing more frustrating than when HubSpot reporting doesn’t align with true outcomes. When your dashboards are saying one thing, but financial reports show differences in sales and revenue, or when campaigns aren’t getting attribution for sales-qualified leads when you know for a fact they were the source of the opportunity.

6 Issues We Find in Salesforce & HubSpot Portal Audits

How to Fix Broken Salesforce Lead Routing

Humans are good at understanding context, so for a long time, if a prospect didn’t fill in ‘job title’ or ‘country’ fields during form submission, that was okay because a salesperson could understand the context from conversations and other fields, like the email domain. However, AI needs these fields to function properly. Beyond 2026, data quality and Salesforce lead routing are part and parcel of AI enablement.

HubSpot Lead Scoring Best Practices & Examples

It’s easy to assume your HubSpot lead scoring is functioning as it should, but if sales reps are pushing back on lead quality, or you’re struggling to prove marketing influence on pipeline, your scoring isn’t accurately surfacing leads worth pursuing.

Marketing Cloud Next vs HubSpot: Which Platform Fits Best?

There’s a trend in the conversations we’re having with marketing leaders these days. Teams that have been using Salesforce Account Engagement (Pardot) or Marketing Cloud Engagement for years are looking at alternatives, and this typically leads them to two options. Either they stay within the Salesforce ecosystem by moving to Marketing Cloud Next (one of Salesforce’s ‘on core’ marketing platforms), or they switch to HubSpot.

Salesforce Marketing Cloud Next: Is it Time to Move?

If you've been using Marketing Cloud Account Engagement (Pardot) for a few years, you'll know the product roadmap has stayed very, very still. Feature requests from years ago haven't arrived, leaving workarounds as permanent fixtures. Many marketers feel as though the platform they invested in isn't keeping up with what teams need it to do.

HubSpot Hidden Fields Explained: When & Why?

Most leaders reviewing marketing performance in HubSpot will eventually find themselves asking whether the data tells the full story. Even if you’re successfully tracking form submissions, original source, campaign associations, and revenue attribution, there are moments when you wish you had just a little more context around how that contact arrived in the system and what influenced them. This is where HubSpot hidden fields are useful.

How to Manage Duplicates in HubSpot (& Prevent Them)

In almost every HubSpot audit we run, we uncover duplicate contacts or companies. Most of the time, teams aren’t even aware there’s an issue. The database has grown alongside new sales reps, new integrations, new forms, and somewhere along the way, a contact was created twice. Or a company record was duplicated because the domain was formatted slightly differently. Once you know duplicates exist, how do you go about managing them?

Is Your Email Marketing Compliant? HubSpot & Salesforce Tips

Email compliance is one of the biggest risks marketing teams face. Whether you’re using HubSpot or Salesforce tools, it’s crucial to know the data rules in Europe, the UK, and North America. I’ll be the first to admit, this usually means concentrating hard on a blog that reads like legislation, so I’ll do my best to keep it straightforward. To be clear, this isn’t legal advice!