Blog
5 Reasons to Get Excited About Salesforce ‘Marketing GPT’
Salesforce is set to revolutionise the marketing automation world with its latest innovation - 'Marketing GPT.' What does this mean for Account Engagement (aka Pardot) marketers?
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Cross-Channel Success: Salesforce Data Cloud + Marketing Cloud
For a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.
Demy Watts
4 mins
How to Manage & Clean Your Pardot Database
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
Managing Pardot Cookie Consent & Web Tracking
Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.
Quiz: Salesforce Marketing Cloud vs Pardot
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
![A Guide to Salesforce Marketing Tools [eBook]](https://www.datocms-assets.com/103555/1694446984-salesforce-marketing-tools-feature.png?auto=format&dpr=0.5&w=1568)
A Guide to Salesforce Marketing Tools [eBook]
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
Quick Explainer: Sales Cloud vs Salesforce Platform
For marketers, it’s important to know these differences between Sales Cloud vs Salesforce Platform, and how to use each platform.
How to Master Lead Source in Salesforce & Account Engagement
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
How to Automate Lead Assignment for Salesforce Platforms
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
5 Salesforce Basics All Marketers Should Learn
It can be intimidating to use Salesforce as a marketer. The good news is, you just need to learn Salesforce basics, not the whole platform.
Making Sense of Marketing Cloud Connect
We can help you manage Salesforce Sales Cloud with Pardot and other systems front of mind. Ensure your marketing ecosystem is working well!
Tom Ryan
23 minute read
A Guide to Pardot SEO: Dos & Don’ts
Just because pages are created in Account Engagement (Pardot) doesn’t mean they don’t form part of your overall website SEO.
3 Easy Steps to Building a Pardot Lead Grading Profile
Many users get hung up on building the perfect Pardot lead grading framework, when really it can be quite simple to get started. Here are three steps to start with…
Why Use Pardot Landing Pages Instead of a Website CMS?
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Pardot Page Actions & Scoring: Aligning with Your Website
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
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