Agentforce Blog Category

Tips for Better Salesforce Lead Management with Agentforce

Getting new leads into your Salesforce marketing platform - whether it’s Marketing Cloud Engagement, Account Engagement, Growth, or Advanced Edition - is just the first step in delivering ROI to the business. But converting those leads can be challenging without a solid Salesforce lead management strategy.

9 Real-World Agentforce Examples & Use Cases

I’ve said it once, and I’ll say it again: Salesforce customers should be using Agentforce to manage boring, repetitive business processes and increase productivity. But sometimes, it takes an outsider to share real-world Agentforce examples and use cases to trigger ideas and inspiration. Enter this blog post.

How Agentforce Guardrails Protect Your Brand

It’s natural to approach artificial intelligence tools with caution. In fact, it’s the right thing to do. Every now and then, we hear a horror story about AI gone wrong, witnessing the fallout that has PR and marketing teams scrambling into damage control mode. When it comes to Salesforce AI, Agentforce guardrails protect your brand from having this worst-case scenario.

Free eBook: Agentforce & Einstein for Marketers

You might have heard about Agentforce, Einstein, and for a short period of time, Marketing GPT - three powerful AI tools within the Salesforce ecosystem - but how do they actually work, and more importantly, how can they make marketers’ lives easier?

Marketing Cloud + Agentforce: What’s Your Strategy?

If this is the first time you’re realising you need a Marketing Cloud Agentforce strategy… don’t panic. Most Salesforce customers are in the same boat; scrambling to figure out how Agentforce can benefit their Marketing Cloud activities - and the business overall.

How to Build Salesforce Agentforce Agents for Marketing

Salesforce Agentforce agents offer an excellent way to streamline your marketing processes. These AI-powered assistants are designed to take over repetitive tasks, manage large volumes of data, and enhance customer interactions, all while working alongside your marketing team.

Agentforce vs Einstein: What’s the Difference?

AI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?

Salesforce Agentforce: Why All the Hype?

How Salesforce Combats Generative AI Concerns

A recent Salesforce State of Marketing Report found that 88% of marketers worry about missing out on generative AI’s benefits, with sales and service teams not far behind. Nonetheless, they also have concerns around data integrity, accuracy, and more. Fortunately, when it comes to AI in marketing automation, Salesforce is a leader.

How Salesforce Helps Marketers Adopt AI

How Does Marketing Cloud Use AI for Better Personalisation?

Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.