Book a call with MarCloud's Founder to discuss:
Integrating HubSpot and Salesforce
Auditing CRM data and segmenting data
Underperforming workflows and automations
Reducing license costs and inefficiencies
Revenue attribution modelling and proving ROI
AI readiness, Agent POC's, and Claude integration
Within 30 minutes, you'll know the best next step for your business.
Chris is an experienced marketer and certified Pardot consultant. He's passionate about improving visibility for clearer marketing attribution, which in the world of Salesforce means aligning digital marketing strategy with the objects, tools and automations available within the Salesforce tech stack and beyond. His role at MarCloud is to support the Delivery Consultants in launching and managing client projects and campaigns, ensuring the best delivery and results.
In a recent ‘State of Marketing Report’, Salesforce found that implementing and leveraging artificial intelligence (AI) is both the top priority and biggest challenge for marketers. So how does Salesforce use AI to support customers, and are you keeping up?
Chris Thompson
4 mins
Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.
Chris Thompson
4 mins
Let’s be clear, B2B Marketing Analytics (B2BMA) is an essential platform for Salesforce and Account Engagement (Pardot) customers. The reporting and analytics capabilities of B2BMA are incredible and when configured correctly, marketers can easily present confident metrics and demonstrate ROI. However, getting the dashboards to do what you need them to, is a challenge.
Chris Thompson
3 mins
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
Chris Thompson
3 mins
Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.
Chris Thompson
4 mins
With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.
Chris Thompson
1 min
The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!
Chris Thompson
3 mins
With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.
Chris Thompson
3 mins
Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.
Chris Thompson
4 mins
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