How to Manage & Clean Your Pardot Database
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
Chris Thompson
3 mins
Chris Thompson
Chris is an experienced marketer and certified Pardot consultant. He's passionate about improving visibility for clearer marketing attribution, which in the world of Salesforce means aligning digital marketing strategy with the objects, tools and automations available within the Salesforce tech stack and beyond. His role at MarCloud is to support the Delivery Consultants in launching and managing client projects and campaigns, ensuring the best delivery and results.
Showing all posts from Chris Thompson
5 Reasons to Get Excited About Salesforce ‘Marketing GPT’
Salesforce is set to revolutionise the marketing automation world with its latest innovation - 'Marketing GPT.' What does this mean for Account Engagement (aka Pardot) marketers?
Chris Thompson
3 mins
3 Ideas for Mobile Geofencing in Marketing Cloud
Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.
Chris Thompson
4 mins
![Measuring Pardot ROI [Free eBook]](https://www.datocms-assets.com/103555/1694451334-pardot-measuring-roi-ebook-cover.jpg?auto=format&w=540)
Measuring Pardot ROI [Free eBook]
With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.
Chris Thompson
1 min
5 Mistakes to Avoid With the Account Engagement Drag-and-Drop Email Builder
The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!
Chris Thompson
3 mins
MCAE Product Roadmap, Summer 22 Release
There's a lot to be excited about for the MCAE product roadmap launched as part of the Summer '22 release! Keep your finger on the pulse with these exciting new updates and what they mean for your Marketing Cloud experience.
Chris Thompson
4 mins
What Does Account Engagement’ Actually Mean?
With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.
Chris Thompson
3 mins
Why Connect Pardot & Salesforce With An Applicant Tracking System?
Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.
Chris Thompson
4 mins
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