Chris Thompson

How Salesforce Helps Marketers Adopt AI

5 Steps to B2B Marketing Analytics Nirvana [Infographic]

What if I told you, that by focusing on five key areas, you can reach a place where everything in Account Engagement and Salesforce just works? That with these five areas handled well, you can achieve reporting nirvana with B2B marketing analytics? I’m guessing you’d be pretty excited, although maybe a little skeptical!

How Does Marketing Cloud Use AI for Better Personalisation?

Customers have had access to Salesforce Marketing Cloud AI features for years. However, with the introduction of Einstein GPT, artificial intelligence is becoming more deeply embedded in account features. One benefit of this is improved personalisation.

Reaching B2BMA Nirvana [Webinar Replay]

People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.

The Pitfalls of Salesforce B2BMA

Let’s be clear, B2B Marketing Analytics (B2BMA) is an essential platform for Salesforce and Account Engagement (Pardot) customers. The reporting and analytics capabilities of B2BMA are incredible and when configured correctly, marketers can easily present confident metrics and demonstrate ROI. However, getting the dashboards to do what you need them to, is a challenge.

How to Manage & Clean Your Pardot Database

There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.

5 Reasons to Get Excited About Salesforce ‘Marketing GPT’

Salesforce is set to revolutionise the marketing automation world with its latest innovation - 'Marketing GPT.' What does this mean for Account Engagement (aka Pardot) marketers?

3 Ideas for Mobile Geofencing in Marketing Cloud

Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.

Measuring Pardot ROI [Free eBook]

With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.

5 Mistakes to Avoid With the Account Engagement Drag-and-Drop Email Builder

The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!

MCAE Product Roadmap, Summer 22 Release

There's a lot to be excited about for the MCAE product roadmap launched as part of the Summer '22 release! Keep your finger on the pulse with these exciting new updates and what they mean for your Marketing Cloud experience.

What Does Account Engagement’ Actually Mean?

With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.

Why Connect Pardot & Salesforce With An Applicant Tracking System?

Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.