Book a call to discuss:
Integrating 3rd-party platforms and implementation
Auditing data and segmentation in HubSpot and Salesforce
Underperforming journeys and automations
Reducing license costs and inefficiencies
Campaign attribution modelling and proving ROI
AI readiness, Agent POC's and Claude integration
In just 30 minutes, we'll know whether we're a mutual fit.
Use Claude AI to qualify leads, draft emails, build assets, and read your pipeline. From lead scoring and reply drafting to deal analysis and reporting, we build the connection between Claude and HubSpot, so you get AI automation inside your CRM.
You've already got HubSpot supercharging your marketing and sales activities, but a lot of the work still requires people reading forms, writing replies, checking deals, building reports and dashboards, and other time-consuming tasks. Bringing Claude into HubSpot takes that work off your plate, from lead qualification to email drafting via prompts, so you can make faster decisions and cut out the admin.
Claude reads form answers, email replies, and website activity, then scores them against your ideal customer profile. Use Claude AI to qualify HubSpot leads, so your sales team focuses on the enquiries most likely to convert.
Using prompts, Claude will write follow-ups, sequence emails, and one-off replies inside your HubSpot workflows, using your tone and your offer. It drafts, your team approves, and nothing sends until you sign-off.
HubSpot workflows powered by Claude AI automation can summarise conversations, enrich records, and route contacts based on what they need. Claude AI integration for HubSpot helps campaigns deliver fast ROI.
With a team of in-house HubSpot consultants, MarCloud handles the full integration, configuration, and testing, whether that's through HubSpot's custom code actions, middleware, or the Anthropic API. Just tell us what you want Claude to do, and we'll make it happen.
We start by working out where Claude will save you the most time. Which workflows are slow? Where are your team stuck reading forms or threads before they can act? Whether it's lead qualification, email drafting, or deal analysis, we'll map out the ideal setup for your business.
— Jake O'Neill, Group Head of Marketing, Helio Intelligence (Professional services, Global)The whole project, from the first call to the final wrap-up, was the smoothest data migration I have ever been a part of. While we were obviously highly motivated to move quickly, the MarCloud team met us at the same level to ensure we operated as one team across the month. I cannot recommend the service highly enough.
Every build is tailored to your portal. We set out what Claude will do, which HubSpot properties and workflows it touches, and where a person stays in the loop, so there are no surprises and we can ensure all bases are covered. Your plan will be delivered for sign-off before we do anything else.
— Craig Stephen, Marketing Manager at Scott Logic (Technology & digital consultancy, Enterprise)We worked with MarCloud on a strategic migration from Salesforce to HubSpot, including a full rebuild of our marketing automation, data structure, and reporting. From the outset, they brought a clear methodology to planning, data mapping, and integration, which gave us confidence in tackling what was a complex, business-critical project.
Our in-house development team handles the actual setup, whether through HubSpot's custom code actions, middleware, or the Anthropic API. We test everything thoroughly and check Claude behaves as intended before it touches a live record. MarCloud is ISO27001 certified for your added peace of mind.
— Katie Lukashow, Marketing Director, CultureCraft (Professional services, SME)The MarCloud team is meticulous and results-oriented. They consistently listened to our concerns and developed a completely customized solution. They also took the time to create training tools to ensure we could effectively implement and operationalize the system.
Post-integration, we'll give your team clear documentation and a walkthrough of how the HubSpot Claude integration works, what Claude sees, and what it does with it. We'll also flag any limitations or quirks to be aware of.
— James Middleton, Head of Sales, durhamlane (B2B sales outsourcing, SME)Tom and the team helped us to build out our HubSpot live chat to enable greater automated customer engagement, qualification and routing. Tom and the team were super helpful and responsive would happily work with them again.
Need to add a workflow or adjust how Claude behaves down the line? No problem. We can keep refining and expanding your setup as your processes change or new use cases come up. We also partner with HubSpot customers for technical consulting and strategic guidance.
— Redacted for confidentiality, DirectorConstantly kept us updated on the project. Provided complete clarity to the team when answering questions and showcasing solutions. Were extremely quick to offer support on anything required. Gave a thorough handover, so we were left with all the required resources needed. To end, I can’t compliment the team’s professionalism and expertise enough.
Join the likes of Bruntwood, Kirkpatrick Price, Scott Logic, and others reaping the rewards of partnering with MarCloud technical consultants for HubSpot and Salesforce marketing tools.
Helio Intelligence partnered with MarCloud to complete a full migration from Account Engagement (Pardot) to HubSpot Marketing Hub within just one month. Through a structured migration approach, MarCloud delivered a scalable HubSpot environment designed to support future growth.
Read case study
See how MarCloud partnered with Scott Logic to migrate from Marketing Cloud Account Engagement (fka Pardot) to HubSpot Marketing Hub, delivering a robust and scalable marketing platform integrated with Salesforce.
Read case studyYes. Claude can read your open pipeline, summarise where each deal stands, and flag the ones at risk. The numbers come from your HubSpot data. Claude adds the reading and reasoning on top, so your forecast reflects what's going on.
Claude runs as an action inside a HubSpot workflow. It pulls the contact's context, follows your brand voice, and hands back a drafted email, but you can decide whether it sends automatically or waits for someone to approve it first.
Yes. Claude reads each lead's data and behaviour, scores it against your ICP, and updates HubSpot or triggers the next step, without a person reviewing every enquiry. You set the criteria, and Claude applies them the same way every time.
Nope. That's what we're here for. We'll handle the prompts, the setup, and the technical side of integrating HubSpot with Claude AI, so your team can focus on the results.
We can offer both. Many clients start with a single use case, like lead scoring, and continue with us as they find more work to hand over to Claude.
Tell us what marketing problems you need to solve, and our certified Salesforce and HubSpot consultants will respond to arrange a call.
