Pardot alternatives: What B2B marketers are choosing now
Tom Ryan, our founder, shares his perspective on why B2B teams are reviewing Pardot, how to assess the alternatives, and what to consider when planning a migration.
MarCloud Consulting in the media
Our team shares practical advice on Salesforce, HubSpot, and revenue operations with industry publications, podcasts, and events. Here you’ll find a selection of our interviews, contributed articles, and industry recognition.
Featured coverage
Read on HubSpot
Customer Story: MarCloud Consulting
Tom Ryan and Jake Bond speak to Bruntwood about MarCloud’s growth, working culture, and the role our Liverpool office played as the business expanded.
What’s it like working for a Marketing Cloud consultancy?
Tom Ryan talks about starting MarCloud, bringing together a team of marketing automation specialists, and the opportunities that come with working in a consultancy.
Sinch selects MarCloud to power global marketing automation campaigns
Sinch announces its partnership with MarCloud to support global marketing automation campaigns, with comments from its marketing operations team on our Account Engagement expertise.
Expert articles
We contribute practical advice to industry publications, drawing on our work with marketing, sales, and service teams and the technical challenges they need to solve.
Make customer feedback loops seamless with automation
Tom Ryan looks at how marketing automation can support customer feedback, helping teams ask for input at the right moments and respond to what customers tell them.
Beware the facade of the badge collectors
Tom Ryan explains why practical experience matters when assessing technical expertise, and what businesses can look for when choosing a consultant.
3 things I wish I knew when I founded MarCloud
Tom Ryan shares three lessons from building MarCloud, including planning for growth and making decisions about people and company structure.
Reasons to audit your Pardot (Account Engagement) org
Tom Ryan outlines the areas to review in an Account Engagement audit, from data and automation to how marketing hands leads over to sales.
How to attribute UTM parameters to Salesforce
Carl Mortimer explains how to attribute UTM parameters to Salesforce campaign members so teams can see which channels contribute to campaign performance.
Aligning AI agents with marketing automation technology
Tom Ryan explains why AI agents and automation must work together and how to improve ROI by aligning AI and automation.
Podcasts, webinars & talks
Hear from our team in conversations with industry peers and sessions covering RevOps automation, platform decisions, and building a consultancy.
Still running marketing on Salesforce?
Tom Ryan joins HubSpot’s Darren Light to discuss how Salesforce marketing users can assess HubSpot, build a business case, and plan a platform migration.
OnThePeiroll: Tom Ryan on building a consultancy
Tom Ryan speaks to Pei Mun Lim about building a consultancy, creating a team culture, and the decisions that shaped MarCloud as it grew from a lifestyle business to a leader.
Building connected Pardot campaigns: 6 steps for success
Triana Jarman walks through a six-step approach to connected Pardot campaigns, covering campaign setup, marketing assets, UTM tracking, and testing.
Awards & recognition
Our work and the way we build our team have been recognised by industry awards and publications.
Best Small Business Tech Employer
Finalists for Best Small Business Tech Employer at the 2023 Women in Tech Employer Awards.
View the finalists
Women in Tech
Tech Company of the Year (Small)
We were shortlisted for Tech Company of the Year (Small) at the 2022 UK Business Tech Awards.
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UK Business Tech
B2B Agency of the Year
MarCloud Consulting was shortlisted for B2B Agency of the Year at the 2022 UK Agency Awards.
View the shortlist
UK Agency Awards
Media enquiries
For expert commentary, interviews, or information about MarCloud, get in touch with our team. We can contribute to topics including RevOps, Salesforce, HubSpot, CRM migration and integration, AI enablement, and measuring marketing ROI.
Email getintouch@marcloudconsulting.com with your topic, publication, deadline, and any interview requirements.
About MarCloud
We are a Salesforce and HubSpot consultancy based in Liverpool. Our team helps businesses implement, integrate, and improve their RevOps platforms, supporting CRM migration, data quality, automation, reporting, and AI enablement. We focus on helping teams connect their systems and measure the return on their investment.
— Jake O'Neill, Group Head of Marketing, Helio Intelligence (Professional services, Global)The whole project, from the first call to the final wrap-up, was the smoothest data migration I have ever been a part of. While we were obviously highly motivated to move quickly, the MarCloud team met us at the same level to ensure we operated as one team across the month. I cannot recommend the service highly enough.