View our exclusive Form and Email Preference Centre package here.

Pardot website tracking & cookie compliance

If your company has a custom cookie consent banner (nearly everyone should to comply with GDPR!) then you need to implement your tracking code correctly and integrate with Pardot. Unfortunately, this can be tricky to set up.

Request a quote
Illustration of man and HTML code symbol

The importance of good website tracking

Pardot Coding

Ensure GDPR compliance

To stay compliant with GDPR you must have the Pardot (Account Engagement) tracking code implemented (and customised!) correctly and have integrated your cookie banner so you can use first-party tracking. Our experts can check this setup for you and correct any errors.

Illustrated character sitting at a computer

Resolve tracking issues

When you know where you stand on the path to marketing nirvana, and the places to focus to reach the highest state of Salesforce marketing automation, it's so much easier to make progress. Leave broken reports and awkward meetings behind by arranging an audit as the first step.

Careers at MarCloud

Better data collection

You don’t need us to tell you how important the quality of your data collection is. Ultimately, your web tracking and cookie consent collection should allow you to fill prospect profiles with essential and valuable data points that inform marketing decisions.

How our cookie consent service works

Illustration of an astronaut holding a MarCloud Consulting flag

Request a quote

We’ll check on your integration with Salesforce and any synchronisation issues that might be cropping up in the account. Sometimes these are somewhat hidden, so you may not even be aware of them or the issues they could be causing!

Our Pardot & Salesforce integration has come on leaps and bounds with MarCloud guiding us through. Excellent service.

— Abby, Head of Marketing, Smart Group
Illustrated character pointing to a whiteboard with dog

Tracking review and POA

Next, we take a deeper look at your Pardot and web tracking setup before putting together a plan of action to correct any integration errors and to align web tracking with your current processes. We keep you in the loop with our findings throughout.

MarCloud Consulting was the best solution for getting our company on track and compliant with EU-GDPR.

— Angela, Salesforce CRM Owner, Siemens Logistics
Business Services Image

Tracking and cookie compliance

We handle the technical tasks of reworking your website tracking to ensure it is GDPR compliant and fit for purpose. You get peace of mind that your prospect data is collected and aligned with your internal processes, so you can rely on it for reporting and analytics.

What sets MarCloud apart from the very few other dedicated Marketing Cloud automation consultancies is their expert-level product knowledge and the fact that they are genuinely great to work with.

— Nicoll, Digital Marketing Manager, Bruntwood

Ready to talk?

Send a message to our team of consultants, with a brief overview of the type of support you’re looking for. One of the MarCloud experts will respond very soon!

Illustrated character with office dog sat at desk