For innovative Marketing Cloud solutions visit MarCloud Technologies
A library of helpful, action-driven eBooks written to help you succeed with Marketing Cloud, Account Engagement (Pardot), and Sales Cloud.
This handbook gives a straightforward explanation of Pardot grading and scoring. It outlines default versus custom models and provides a basic understanding of lead qualification. If you’ve ever wondered what the difference is between grading and scoring, we cover it.
Download nowEver felt frustrated at the clutter building up in your account, or felt like there could be a better way to organise your campaigns? Here’s your guide to getting organised.
Download nowTidying your Pardot account is step one in making your life easier, saving time and increasing return on marketing investment! Here you’ll find a complete guide to organising your Pardot account like a pro – whether you’re working with a new implementation or a mature account that’s in a bit of a mess.
Download nowGain a fresh perspective and a roadmap for success by running a detailed audit of your Pardot (now called Marketing Cloud Account Engagement) account. Download the free Pardot Audit Checklist and work your way through the steps.
Download nowWant to become a master user of Engagement Studio? We’ve saved you the blood, sweat and tears of learning how to make the most of Engagement Studio so you can jump right in and start building logical, effective engagement programs faster.
Download nowKeen to make the most of Engagement Studio but don’t know where to start? While Engagement Studio is a super versatile MCAE (aka Pardot) feature, there’s sometimes a lot to get your head around, particularly when trying to put it all into practice.
Download nowSet yourself up for marketing automation success with this step-by-step checklist for implementing Marketing Cloud Account Engagement (aka Pardot). Work through the stages and get in touch if you need support!
Download nowIf you find the process of planning, creating, and sending emails in Pardot overwhelming or too time-consuming, this ebook is for you because understanding everything you need to know and do to ensure successful and effective email marketing activity is no easy feat.
Download nowThe Pardot Marketing Hygiene Calendar is a readymade tool that helps B2B marketers stay on top of their account organisation, in turn, saving time and the headaches of an unruly account. It’s best used in conjunction with our free eBook: How to Organise Your Pardot Account Like a Pro.
Download nowWhen it comes to email marketing, there isn’t much room for error, yet staying on top of everything that needs to be considered is a lot of mental load! That’s why we’ve created a simple and printable Pardot email marketing checklist, that can be completed digitally every time you send a new campaign.
Download nowTo help you develop emails and landing pages as seamlessly and effectively as possible, we’ve put together a free eBook to act as your go-to guide when you need it.
Download nowOur Best Practices for Development: Account Engagement Landing Pages & Emails Checklist is designed to clearly and explicitly outline everything you need to keep in mind.
Download nowWhen it comes to taking your marketing and sales efforts up a notch, it’s vital to understand different types of leads, how to define and qualify them, and why it matters! Our ‘How to Qualify Leads’ eBook explains exactly that.
Download nowWe’ve created a Marketing Cloud Account Engagement Grading Calculator so you can play around with the criteria that make up your Grading profiles, allowing you to tweak and change them before setting them up in your account.
Download nowIn our ‘Champion’s Guide to Measuring ROI in Pardot’ eBook, you’ll find a detailed checklist with all the steps you need to take to fully track and report on marketing attribution and return on investment.
Download nowWith the eBook ‘Salesforce Marketing Tools Unveiled’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to understanding and selecting your perfect Salesforce marketing platform(s), be it Marketing Cloud Account Engagement (Pardot) or Engagement, and the products available to each.
Download nowEver felt frustrated at the clutter building up in your account, or felt like there could be a better way to organise your campaigns? Here’s your guide to getting organised.
Download now
Enter your details and select the newsletter you would like to join
