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Pardot & Marketing Cloud for Business Services

Enabling better B2B marketing for the business services industry and building long-term relationships that convert customers.

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Marketing Cloud for Business Services

Supporting businesses like yours

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How it works

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    Implementation & quick wins

    We get you up and running in 7-10 days, which includes segmentation of your data. We need to put the foundations in place so you can identify the quick wins once Pardot is up and running but also plan for those longer-term engagements. It’s our experience that a good Pardot implementation is vital to success.

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    Assigning & qualifying leads

    You need to see what business services people are most interested in, specific to their industry and business, but you also need to know which prospects are most interested in you. Getting lead qualification and management foundations is key to nurturing and selling to prospects. Sales receive access to the right information at the right time, which subsequently makes their job easier in closing a deal.

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    Lead generation

    Pardot’s Engagement Studio can ensure you’re building up a healthy pipeline for the sales team. With a robust scoring and grading model, we can also ensure that sales are only spending their time on the best deals that are most likely to close. The combination of the two can unlock forecasting and better sales productivity.

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    Reporting & analytics

    The data will show us where we should be placing our efforts to achieve maximum ROI. A combination of Salesforce Classic and B2B Marketing Analytics reports, making use of Einstein Analytics, will truly highlight how to optimise the customer journey and focus your efforts on the highest revenue-generating activities. With the right configuration and reporting dashboards, you can leave awkward meetings in the past and report on ROI with ease.

Why MarCloud?

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Marketing Cloud improves lead nurture for business services

In a space where the volume of prospects is relatively low, it makes it incredibly important to tailor mass communications so the prospect feels like you’re speaking directly to them as an individual. Deal sizes are often significant but the sales cycle is fairly long, which means every interaction needs to be carefully planned in order for your business to get the best results.

With experience in using Marketing Cloud and Pardot for business services, we’re well versed in maximising the potential of automated lead generation and lead nurture.

Get in touch
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How we work

Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.

B2BMA Nirvana by MarCloud

What sets MarCloud apart from the very few other dedicated Marketing Cloud automation consultancies is their expert-level product knowledge and the fact that they are genuinely great to work with.

— Nicoll, Digital Marketing Manager, Bruntwood

Ready to talk?

Send a message to our team of consultants, with a brief overview of the type of support you’re looking for. One of the MarCloud experts will respond very soon!

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