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Marketing automation platforms should make life easier

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Error-free campaigns

Feel confident that your team has the resources to run and report on error-free marketing campaigns. From data segmentation to platform integration, and getting reports and analytics to a place where everything just works, with MarCloud on your team you can achieve marketing and reporting harmony.

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Never fall behind

You don’t know what you don’t know. That’s where we come in. Our Marketing Cloud and Pardot consultants recommend practical improvements for your account and your activity, based on the insights and data we see. Leave awkward meetings behind and prove the ROI of marketing investment.

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Stop missing out on leads

Great lead generation is sophisticated and ever-changing, which is why we use an agile approach for all of our projects, with a focus on getting you to the highest state of Salesforce marketing possible. Clients throughout Europe and the UK love our responsive and reliable service.

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Ready to reach marketing nirvana?

Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.

Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.

B2BMA Nirvana by MarCloud

Salesforce marketing automation services

We offer flexible retainer and project packages to support your immediate and long-term goals. Whether you're seeking an account audit, best practice templates, customised training, or campaign strategy and support, we can help.

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    Implementation

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    With years of experience under our belt, we’re experts at planning and implementing Salesforce products, such as Account Engagement (Pardot) and Marketing Cloud Engagement.

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    Templates

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    Choose from our library of tried-and-tested, readymade templates for landing pages, emails, and forms, or request a custom-coded template that’s easy to edit. We have templates for Pardot and Marketing Cloud assets.

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  • Training

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    The Marketing Cloud Training Academy is your go-to resource for on-demand, at your fingertips training in all things Marketing Cloud. Require a custom course? We do those too.

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  • Audits

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    Whether you're using Account Engagement (Pardot) or Marketing Cloud Engagement, we'll audit your account for technical issues and best practices, to help you reach the highest state of Salesforce marketing.

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    Ongoing support

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    As skilled marketers and Salesforce platform experts, MarCloud acts as an extension of your existing team to deliver campaigns and results faster, and with greater business impact.

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  • Solutions

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    Solving common industry pain points with cross-cloud packaged solutions for Pardot (Account Engagement), Salesforce, and Marketing Cloud.

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  • Salesforce Admin course

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    MarCloud is excited to be offering a Salesforce Admin online training course delivered by an Authorised Salesforce Training Provider, helping you to launch your new career successfully and make your CV stand out in the crowd.

    Next course start date: May 2024
    3-week online course | Authorised Salesforce Training Provider

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    Based on years of Salesforce experience, our market-leading framework helps struggling marketers achieve marketing serenity.

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Platforms we specialise in

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Account Engagement (Pardot)

Formerly known as Pardot, Account Engagement is the ideal automation platform for B2B, or businesses with longer sales cycles. With superior features such as lead scoring and grading, easy integration with Sales Cloud CRM, and a user-friendly email builder, we’ve been educating and supporting clients to get the best out of their activity within Pardot, for years.

Account Engagement services

They’ve not only demonstrated a firm grasp over Pardot + Salesforce that results in creative custom solutions that fit our current setup but also have shown an incredible dedication to responsive and thorough client management.

— Julie, Associate Project Manager, Common
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Marketing Cloud Engagement

Popular for businesses running multi-channel, integrated digital campaigns across mobile, email, social media, and advertising, Marketing Cloud Engagement is a hugely powerful tool. Where we help is in really tapping into its comprehensive features using advanced activities such as SQL and coding, as well as template design and data modelling.

Marketing Cloud services

Within the first week of partnering with MarCloud, they felt like an extension of our team and were just as invested in the success of this project as we were. They keep even the smallest details/nuances about your organisation in mind.

— Mackenzie, Director of Demand Generation, eGym
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Sales Cloud

Used frequently by sales teams as the world’s #1 CRM, Salesforce Sales Cloud must integrate and align with marketing activity happening across Account Engagement (Pardot) and Marketing Cloud. We set systems up for success and ensure that marketers and sales teams using multiple platforms are fully aligned.

Sales Cloud services

MarCloud’s knowledge on Pardot and Salesforce are second to none. They’ve supported us in making sure we have the basics set up well through to creating in-depth and creative Engagement Studios that have allowed us to attract and track more new business.

— Jonathan, Marketing Manager, Ambition Institute
Data Cloud

Data Cloud

Data drives your business. We can help you make the most of your Marketing Cloud and Sales Cloud data so you maximise revenue and work from a central source of truth. From implementation to ongoing management, we're an extension of your team.

Data Cloud

System migrations can be tough and our Pardot migration from HubSpot was complex with lots of unique processes to replicate and improve. MarCloud’s professionalism, attention to detail & quality of delivery were critical factors in the success of the project.

— Nadine, Marketing Operations, Oxford Economics

Recent case studies

Read the stories of others like you; marketers searching for specialist support to solve automation challenges or launch revenue-driving and time-saving campaigns.

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Campaign Management

Delivering long-term revenue during lockdown

Learn how Kirkpatrick Price promoted their remote services through lockdown with help of Pardot (Account Engagement) and the MarCloud team.

Read case study
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Pardot audit

Rolling automated marketing activity out to other US states

Following a very successful campaign rolling out a new science program in California, Twig Education was looking to scale their operations to market their products to the rest of the US.

Read case study
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We are MarCloud®

MarCloud was set up to address the resource shortage and knowledge gap around marketing automation for Salesforce. Our mission is to help struggling marketers achieve a state of serenity. We do this by proving that it is possible to reach complete marketing reporting clarity through the effective use of Salesforce platforms, including Account Engagement (Pardot), Marketing Cloud, Sales Cloud, and Data Cloud.

About us
4.9

Average CSAT score out of 5

22

Salesforce-certified experts in our team

200+

Free articles and resources published

FAQs

Why do you only work with Marketing Cloud and Salesforce?

The way we see it, jack of all marketing automation platforms means master of none. Because we work with Marketing Cloud (including Account Engagement aka Pardot) and Salesforce day-in, day-out, we’re always up-to-date with the tech.

Where do we start with improving our account?

At MarCloud, we have a tried-and-tested method for getting clients to the highest state of automated Salesforce marketing. Our market-leading framework is called 'B2BMA Nirvana by MarCloud' and using this, we work with you to present a true picture of your marketing landscape. For new clients, it starts with an audit of your account.

How long until we see results?

Ultimately, this depends on where you sit on the journey to 'B2BMA Nirvana' currently, and other factors such as your business processes and available budget. However, for many of our clients, we make significant improvements that can be tied back to tangible business goals within weeks.

What makes you different from other marketing automation agencies?

Firstly, unlike other consultancies, Salesforce marketing is all we do. Our approach is highly agile, which means we work with clients in a way that suits them, and whether it's on a project basis or ongoing retainer, we have a market-leading framework (B2BMA Nirvana) that is unique and flexible. We collaborate and act as an extension of your team, so expect us to hit deadlines and be as responsive as any other member.

What is B2BMA Nirvana by MarCloud?

B2BMA is short for ‘B2B Marketing Analytics’ - a Salesforce CRM app that combines Account Engagement (Pardot) and Sales Cloud data in a single place for integrated analytics and reporting. ‘B2BMA Nirvana by MarCloud’ is a unique framework that addresses every part of Account Engagement (Pardot), guiding clients on the path to marketing and reporting harmony using a combination of Salesforce reports and this powerful app.

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Secrets we give away for free

Ready to talk?

Send a message to our team of consultants, with a brief overview of the type of support you’re looking for. One of the MarCloud experts will respond very soon!

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