Average CSAT score
Salesforce & HubSpot technical consultants who align sales and marketing
From onboarding and migration to complex integrations, automations, and data cleanup, MarCloud's Salesforce and HubSpot consultants handle the technical heavy lifting.
Connecting marketing technology & teams
From real estate to finance and manufacturing, MarCloud consultants work with brands across the UK, Europe and the USA to eliminate technical challenges with Salesforce and HubSpot. Using our MarCloud ROI Framework, we connect your marketing, sales, and service systems, build complex automations, and customise attribution reports.
HubSpot & Salesforce experts
Projects delivered
Real client results
Join the likes of Bruntwood, Kirkpatrick Price, Scott Logic, and others reaping the rewards of partnering with MarCloud technical consultants for HubSpot and Salesforce marketing tools.
Professional services
Pardot to HubSpot migration in one month
Helio Intelligence partnered with MarCloud to complete a full migration from Account Engagement (Pardot) to HubSpot Marketing Hub within just one month. Through a structured migration approach, MarCloud delivered a scalable HubSpot environment designed to support future growth.
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Real Estate
17,650% ROI by personalising emails to re-engage cold leads
With a solid list of direct enquiries already within Marketing Cloud, Bruntwood was keen to run sophisticated email marketing to re-engage cold leads and drive them to convert.
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Technology & digital consultancy
HubSpot migration improves Scott Logic marketing operations
See how MarCloud partnered with Scott Logic to migrate from Marketing Cloud Account Engagement (fka Pardot) to HubSpot Marketing Hub, delivering a robust and scalable marketing platform integrated with Salesforce.
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Non-profits
Pardot optimisation exceeds fundraising target by 97%
Partnering with MarCloud, Pieta optimised their Salesforce Account Engagement (Pardot) setup, achieving a 97% increase over their fundraising target and setting the foundation for ongoing campaign success.
Read case studyof MarCloud audits uncover significant sync errors
of accounts we work with have no lead scoring or grading in place
of MarCloud projects require a marketing-to-sales handoff redesign
Salesforce & HubSpot services
Martech strategy
Our in-house marketing automation experts can help you decide between leading platforms such as Salesforce Account Engagement, HubSpot, and Marketing Cloud Next.
Tell me moreImplementation
Whether you're just getting started with HubSpot or Salesforce Marketing Cloud, MarCloud is your official partner for onboarding and best-practice configuration.
Tell me moreAudits
Working with a messy legacy account? Struggling to trust reports? Planning a migration? We review your account and deliver recommendations in two weeks.
Tell me moreTechnical support
MarCloud builds custom integrations, apps, and bespoke enhancements that extend Salesforce and HubSpot beyond out-of-the-box limits and deliver greater ROI.
Tell me moreTraining
Access on-demand Marketing Cloud courses or receive bespoke HubSpot and Salesforce training programs tailored to your unique business structure and goals.
Tell me moreDevelopment
From scalable architecture to seamless data flows and reusable components, we help you reduce manual work, improve performance, and support growth.
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HubSpot Diamond Solutions Partner
MarCloud is recognised for advanced expertise in building, optimising, and managing HubSpot's CRM, marketing, and sales software. Our Salesforce and HubSpot consultants ensure reliable reporting, automation, and unified data as your business changes and grows.
Troubleshooting workflows
When issues with HubSpot workflows or Account Engagement automations crop up, MarCloud is there to diagnose the root cause, fix it fast, and ensure it doesn't happen again by building the right safeguards.
Handling complex integrations
If native connectors are limiting what you can achieve with HubSpot or Salesforce, MarCloud's technical consultants will create custom API integrations that connect your tools exactly the way your processes require.
Cleaning & segmenting data
Tackling duplicate records, missing fields, and messy lists? MarCloud specialists will clean, structure, and segment your data so you can trust your reporting, accurately segment campaigns, or even prepare for migration.
What we do and don't do
What we do
Our Salesforce and HubSpot consultants deliver technical solutions to help you scale marketing operations and your business. Got a tech challenge? Throw it at us.
Onboarding/implementation
Troubleshoot workflows
Complex integrations
Lifecycle automation
Customise pipeline
Lead scoring strategy
Migrate CRM data
Clean and structure data
Custom reports & dashboards
AI enablement
What we don't do
MarCloud consultants are marketing-savvy, but we are not a marketing agency. We support teams to execute strategy by solving technical roadblocks and connecting your RevOps systems.
Produce marketing content
Lead generation services
Branding or creative design
Get in touch to find out more about our services
Contact
MarCloud's ROI Framework
The MarCloud ROI Framework turns marketing chaos into clear campaign attribution by streamlining, automating, and optimising operations across all HubSpot and Salesforce Marketing Cloud products. It follows five key stages:
1. Implementation & integration
2. Insights & data readiness
3. Intelligent marketing execution
4. Reporting & campaign attribution
5. AI-powered productivity
Backed by years of Marketing Cloud and HubSpot expertise, our framework adapts to any stage of your marketing journey, meaning it’s suitable for businesses and teams of all sizes.
Technical consultants for HubSpot & Salesforce
Whether you're using HubSpot, Salesforce, or both, our technical consultants help you hit short- and long-term goals by removing the technical headaches that limit your strategy.
HubSpot services
MarCloud transforms HubSpot into a powerful engine for streamlined marketing operations and measurable results. From full migrations to technical setup and optimisation, we help you unlock HubSpot’s full potential, improve campaign performance, and free your team to focus on strategy.
— James Middleton, Head of Sales, durhamlane (B2B sales outsourcing, SME)Tom and the team helped us to build out our HubSpot live chat to enable greater automated customer engagement, qualification and routing. Tom and the team were super helpful and responsive would happily work with them again.
Marketing Cloud Next
Maximise ROI and revenue with smarter use of Marketing Cloud products like Marketing Cloud Next: Growth and Advanced editions. Leveraging AI tools, MarCloud applies its ROI Framework to resolve technical roadblocks, freeing you to focus on creativity.
— Katie Lukashow, Marketing Director, CultureCraft (Professional services, SME)The MarCloud team is meticulous and results-oriented. They consistently listened to our concerns and developed a completely customized solution. They also took the time to create training tools to ensure we could effectively implement and operationalize the system.
Account Engagement (Pardot)
Account Engagement (formerly Pardot) offers unmatched B2B lead generation and nurturing for longer sales cycles, but its power comes with technical complexity. Let MarCloud configure automation and do the heavy lifting while your marketing team focuses elsewhere.
— Jon, Marketing Manager, Ambition Institute (Non-profit education, 200+ employees)They’ve supported us in making sure we have the basics set up well through to creating in-depth and creative Engagement Studios that have allowed us to attract and track more new business into the organization.
Sales Cloud
To see true marketing ROI, Salesforce Sales Cloud must seamlessly integrate with your Marketing Cloud or HubSpot architecture and third-party platforms. From integration to data management, we ensure your systems are set up for real-time performance tracking and data-driven decision-making.
— Craig Stephen, Marketing Manager at Scott Logic (Technology & digital consultancy, Enterprise)We worked with MarCloud on a strategic migration from Salesforce to HubSpot, including a full rebuild of our marketing automation, data structure, and reporting. From the outset, they brought a clear methodology to planning, data mapping, and integration, which gave us confidence in tackling what was a complex, business-critical project.
AI enablement
Anthropic (Claude) and HubSpot's Breeze are revolutionising marketing operations for greater efficiency and productivity. Build AI-powered marketing agents to enhance your strategy and support your business. MarCloud helps you leverage AI tools in HubSpot and Salesforce to increase productivity and gain confidence in your business processes.
— Jake O'Neill, Group Head of Marketing, Helio Intelligence (Professional services, Global)The whole project, from the first call to the final wrap-up, was the smoothest data migration I have ever been a part of. While we were obviously highly motivated to move quickly, the MarCloud team met us at the same level to ensure we operated as one team across the month. I cannot recommend the service highly enough.
Solving your HubSpot and Salesforce challenges
If any of these issues are restricting your marketing operations, we should talk.
I can't trust the data in my CRM
Duplicate records, inconsistent field values, and rushed integrations reduce confidence in your reports. MarCloud audits your HubSpot and/or Salesforce setup, cleans your database, and puts governance in place.
It's hard to prove marketing ROI
When your systems aren't configured properly, you lose revenue attribution, making it difficult to secure future marketing budget. The MarCloud ROI Framework improves operations across Salesforce and HubSpot.
My integrations won't work
Native integrations can struggle the moment your use case gets more sophisticated (think field mapping errors, sync conflicts, and leads landing in the wrong place). We design and maintain HubSpot and Salesforce integrations.
I'm spending too much time troubleshooting
Your job isn't to fix broken HubSpot workflows, uncover Salesforce data issues, or wait for in-house developers. MarCloud acts as an extension of your team, taking the technical load off your plate so you can focus on strategy.
MarCloud makes entire industries more competitive
MarCloud was founded to address a resource shortage and knowledge gap around marketing automation. Our mission is to make entire industries more competitive through the effective use of HubSpot and Salesforce platforms, including Account Engagement, Marketing Cloud Next, and Sales Cloud. With over 20 passionate in-house team members, we deliver excellent service and reliable ROI.
How Pieta exceeded fundraising targets by 97%
FAQs
Where do we start with improving our account?
The first step is arranging a call to talk about your Salesforce or HubSpot marketing goals and challenges. Everything MarCloud does is guided by our market-leading ROI Framework, and the specialist you speak with will let you know the next best step to revealing true ROI.
How long until we see results?
Ultimately, this depends on the project but for many of our clients, we make significant improvements that can be tied back to tangible business goals within weeks.
What makes you different from other marketing automation agencies?
MarCloud’s revenue-first model is designed to make your business more competitive. Guided by the MarCloud ROI Framework - but never a one-size-fits-all approach - we meet you where you are. Whether you need full implementation or are ready to dive into AI with AI tools, we tailor our solutions to fit your marketing maturity and goals.
How long does a Pardot-to-HubSpot (or Salesforce-to-HubSpot) migration take?
Most migrations take 4–8 weeks, depending on complexity, data quality, and integration requirements. We start with a structured discovery phase to scope risks, dependencies, and priorities before any build begins.
How much does implementation or migration cost?
Costs typically range from ~£5k for smaller, tactical Pardot fixes through to £40k+ for complex migrations with multiple integrations. We price based on scope and outcomes, not time, so you know exactly what you're getting upfront.
What happens to our data during migration, will we lose anything?
You shouldn’t lose data if the migration is planned properly, but not everything should be migrated as-is. We audit, clean, and prioritise what needs to move between Salesforce and HubSpot, ensuring critical data is preserved while avoiding bringing across legacy issues.
Is Pardot/Account Engagement being discontinued?
There’s no official end-of-life announcement, but innovation has slowed significantly. With the release of Marketing Cloud Next, Salesforce’s direction appears to be shifting toward more unified, ‘on-core’ platforms. Some marketing leaders are already considering migration to other platforms, such as HubSpot.
What ongoing support do you offer?
We offer a £2k/month support package as well as flexible retainers depending on your needs. This covers everything from optimisation and campaign support to technical troubleshooting and roadmap planning.
Recent posts
Speed up the HubSpot & Salesforce learning curve
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Agentforce vs Einstein: What’s the Difference?
AI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?
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Why Your HubSpot Reporting Doesn't Add Up (& How to Fix It)
There’s nothing more frustrating than when HubSpot reporting doesn’t align with true outcomes. When your dashboards are saying one thing, but financial reports show differences in sales and revenue, or when campaigns aren’t getting attribution for sales-qualified leads when you know for a fact they were the source of the opportunity.
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Tell us what marketing problems you need to solve, and our certified Salesforce and HubSpot consultants will respond to arrange a call.
