True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
Tom Ryan
2 mins
It takes hours, days, weeks to feel confident managing an account; creating campaigns and Engagement studio programs, setting up scoring and grading models, keeping on top of the folder hierarchy and associated assets, and everything else that comes with it.
Earning badges doesn’t replace this effort. In fact, you’d be surprised how many talented and brilliant Salesforce users don’t hold many certifications. Nevertheless, achieving a certification in Account Engagement is a well-deserved milestone that validates everything you’ve learned through hands-on ‘doing’.
Side note: We still use ‘Pardot' in place of Account Engagement occasionally, as well as Marketing Cloud Account Engagement and MCAE, for short. We’ll continue to do so until the old name is truly phased out and there’s a popular abbreviation!
For users, taking a Pardot Specialist Exam has plenty of benefits:
Know your Pardot knowledge and skills are top tier.
Prove you have the specialist skills to be competent in the system.
Flesh out your CV with certifications to sit alongside real-world experience.
Set certifications as a tangible goal in your onboarding of new employees.
Increase your chances of being hired for a career in Salesforce consulting.
And it’s not just a bonus for users either. Recruiters can use Account Engagement exams to vet candidates and ensure they have the skills required before recommending them to clients, reducing the risk of placing the wrong person in a role and issuing rebates.
All of these are the reasons MarCloud has launched the Account Engagement (Pardot) Specialist exam.
With 49 questions written by certified consultants with decades of experience in Account Engagement, the test is an ideal starting point for users who want to prove their skills but aren’t yet confident enough to take the Trailhead Marketing Cloud Account Engagement certification.
Take it from me - the Founder of MarCloud - our test is difficult! It’s only suitable for those who have had more than six months of hands-on experience in Pardot.
Pass and you’ll receive a formal certificate to add to LinkedIn and your CV.
You get one attempt, are you ready? Take the Account Engagement (Pardot) Specialist exam.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
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