Pardot & Marketing Cloud for events
Helping Events companies send engaging and tailored communications to their attendees in a timely manner.
Supporting businesses like yours
How it works
Implementation & fixing data
We get you up and running in 7–10 days, which includes segmentation of your data and integration with any event tools you might be using. If your account contains broken or unreliable data, we'll ensure it's fixed and your database is clean and healthy as part of integrating with other event tools you may be using. We can also build bespoke tools and processes to help you run the smoothest events.
Tracking customer touchpoints
Without the right kind of tracking in place we can’t be sure how engaged your customers are, and this impacts our ability to serve timely marketing. We ensure all attendee and absentee data is syncing correctly to Pardot or Marketing Cloud, and that tracking is correctly informing your lead qualification and assignment processes using scoring, grading, and reliable lead source fields.
Event communications
Using Pardot or Marketing Cloud, we can set up flawless automated journeys that will drive attendance and send timely reminders. Need a QR code check-in solution? We can include this too.
Reporting & analytics
We track all customer touchpoints and can surface customer data that drives better segmentation and is to be used for more targeted communications. Learn more about your customers and true ROI with our B2BMA Nirvana by MarCloud framework.
Why MarCloud?
MarCloud knows marketing for events
Events are time-sensitive and require a strong team of experts to send the right message to the right people at the right time. This is why you need a partner who understands the fast-paced nature of the events industry.
Segmentation is key for driving the best attendance alongside aesthetically pleasing marketing templates that can be used throughout your customer journeys.
That’s where MarCloud comes in. We can help architect your marketing journeys from the ground up whether it be with Marketing Cloud Account Engagement or Engagement.
We then use our proven marketing methodology to engage only the right people at the right time. Soon you’ll have fully automated event programmes where you can A/B test and optimise to drive more attendance to your events.
Avoid missing deadlines and never send a broken email again by partnering with MarCloud.
How we work
The MarCloud ROI Framework provides a compass for Marketing Cloud customers to navigate their way to better ROI through the effective use of Salesforce marketing automation. With five strategic stages, getting tangible business insights out of your accounts becomes effortless.
Pardot Event & QR Code Scanner
A solution built specifically for connecting Marketing Cloud Account Engagement (Pardot) to in-person events. Scan business cards or QR codes to check people in or manually create prospects you meet at the event.
Talk to an expert
Tell us what problems you need to solve and our certified Salesforce consultants will respond to arrange a call.
