Pardot & Marketing Cloud for Communications
Connecting and improving your tech stack to enable better communication with prospects and customers.
Supporting businesses like yours
How it works
Implementation
We get Marketing Cloud set up and running in 7-10 days and work with you on pulling key information from Salesforce that will drive personalised communications with your customers. As part of the setup, we'll address any data issues you might be having between systems. A good implementation is vital to long-term success so that you have a more efficient, compliant, and smooth-running account.
Insights and lead management
Here we map each customer journey and work out what the key buying signals are, even tracking those looking to leave for another provider so we can work on retention programs. We pull key data points, like the number of logins to your customer portal, last invoice, or monthly usage, into Pardot or Marketing Cloud, enabling us to see pipeline and churn rate. All of this is underpinned by excellent scoring and grading models, along with lead qualification and assignment automation.
Prospect journeys & tracking
Once systems are fully integrated, we can look at using this data and utilise the power of Pardot’s Engagement Studio to send the right message to the right people at the right time. This needs to be fully mapped to be successful but with a bit of planning, you can start to run automated educational, retention, upsell, and even customer satisfaction programs. Plus, all of your customer touchpoints are tracked for better attribution modelling.
Reporting & analytics
We'll use the power of B2B Marketing Analytics, combined with sources such as Salesforce Data Cloud or Tableau to set up dashboards that show you where the most revenue is coming from and if your marketing activity is having any impact on the overall customer journey. Ultimately, you’ll be able to determine the ROI of your marketing automation activities, and reach a place of marketing and reporting harmony.
Why MarCloud?
Marketing Cloud improves lead nurture for communications
In a highly competitive industry that’s constantly changing, it’s crucial to connect your systems so you can stay ahead of the game. With the power of Pardot and Salesforce, we can use data and interactions on your proprietary platform to automate tailored messaging that retains business and ensures a positive CSAT score. Seamless integration is key for an industry that needs to practice what it preaches.
With experience in using Pardot for communications companies, we’re experts in maximising the potential of automated marketing so you can connect better with customers.
How we work
Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
— Flora, Website Administrator, EcosioOur company has been struggling with an incorrect setup of our Pardot workflows and content download processes. We hired Tom and his team to help us set up these processes in a cleaner and more efficient way, and they did an excellent job!
Ready to talk?
Send a message to our team of consultants, with a brief overview of the type of support you’re looking for. One of the MarCloud experts will respond very soon!
