MCAE (Pardot) Blog Category
How to Manage & Clean Your Pardot Database
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
Showing all MCAE (Pardot) posts
What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
5 Reasons to Get Excited About Salesforce ‘Marketing GPT’
Salesforce is set to revolutionise the marketing automation world with its latest innovation - 'Marketing GPT.' What does this mean for Account Engagement (aka Pardot) marketers?
Managing Pardot Cookie Consent & Web Tracking
Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.
Quiz: Salesforce Marketing Cloud vs Pardot
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
![A Guide to Salesforce Marketing Tools [eBook]](https://www.datocms-assets.com/103555/1694446984-salesforce-marketing-tools-feature.png?auto=format&dpr=0.5&w=1568)
A Guide to Salesforce Marketing Tools [eBook]
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
How to Master Lead Source in Salesforce & Account Engagement
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
How to Automate Lead Assignment for Salesforce Platforms
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
A Guide to Pardot SEO: Dos & Don’ts
Just because pages are created in Account Engagement (Pardot) doesn’t mean they don’t form part of your overall website SEO.
3 Easy Steps to Building a Pardot Lead Grading Profile
Many users get hung up on building the perfect Pardot lead grading framework, when really it can be quite simple to get started. Here are three steps to start with…
Why Use Pardot Landing Pages Instead of a Website CMS?
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Pardot Page Actions & Scoring: Aligning with Your Website
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
5 Reasons to Use Einstein for Marketing Cloud
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
4 Ways to Surface Pardot Data in Salesforce
Discover the four different ways you can surface Pardot data in Salesforce Sales Cloud and any access/licence considerations.
How to Successfully Align Pardot Data Capture with Grading
Users don’t always make use of Pardot Grading and when they do, they don’t take steps to ensure the data they capture is directly aligned with their Grading model.
How Connected is Your Marketing Cloud Customer Journey?
To help plan and execute an effective Marketing Cloud customer journey, MarCloud Founder, Tom Ryan, put together the ultimate handbook.
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