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MarCloudMCAE (Pardot)New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.

For innovative Marketing Cloud solutions visit MarCloud Technologies
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.
Anton Minnion
4 mins
The more seamlessly we can automate our entire marketing workflow across multiple platforms, the better our marketing can become - and the more time we have on our hands! Account Engagement (Pardot) ‘External Actions’ brings users one step closer to this dream.
Anton Minnion
5 mins
The Account Engagement aka Pardot ‘External Activities’ feature has been available for years but it’s often overlooked by marketing teams because it requires a small amount of API integration work and frankly, without a full-time developer on-hand this can intimidate users!
Carl Mortimer
5 mins
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
Chris Thompson
3 mins
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
Triana Jarman
4 mins
Salesforce is set to revolutionise the marketing automation world with its latest innovation - 'Marketing GPT.' What does this mean for Account Engagement (aka Pardot) marketers?
Chris Thompson
3 mins
Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.
Hollie Fitzpatrick
2 mins
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
Tom Ryan
1 min
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
Tom Ryan
1 min
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Triana Jarman
5 mins
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Tom Ryan
5 mins
Just because pages are created in Account Engagement (Pardot) doesn’t mean they don’t form part of your overall website SEO.
Tom Ryan
3 mins
Many users get hung up on building the perfect Pardot lead grading framework, when really it can be quite simple to get started. Here are three steps to start with…
Hannah Telford
3 mins
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Ollie Dodd
4 mins
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
Jonathan Chowdhury
3 mins
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