MCAE (Pardot) Blog Category
How to Manage & Clean Your Pardot Database
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
For innovative Marketing Cloud solutions visit marcloudtechnologies.com
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
Salesforce is set to revolutionise the marketing automation world with its latest innovation - 'Marketing GPT.' What does this mean for Account Engagement (aka Pardot) marketers?
Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Just because pages are created in Account Engagement (Pardot) doesn’t mean they don’t form part of your overall website SEO.
Many users get hung up on building the perfect Pardot lead grading framework, when really it can be quite simple to get started. Here are three steps to start with…
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
Discover the four different ways you can surface Pardot data in Salesforce Sales Cloud and any access/licence considerations.
Users don’t always make use of Pardot Grading and when they do, they don’t take steps to ensure the data they capture is directly aligned with their Grading model.
To help plan and execute an effective Marketing Cloud customer journey, MarCloud Founder, Tom Ryan, put together the ultimate handbook.
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