Featured Article
MarCloudMCAE (Pardot)New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
2 mins
MCAE (Pardot) Blog Category
Showing all MCAE (Pardot) posts
Pardot Conditional Completion Action Ideas
Pardot Conditional Completion Actions aren’t actually available at the time of writing this blog but at MarCloud we’re pretty excited that it’s coming. So excited in fact, that we want to write down some ideas here!
Tom Ryan
4 mins
What Marketing Cloud Account Engagement Means for Consultancies
It's time to say farewell to 'Pardot' and hello to 'Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.
Tom Ryan
3 mins
Are Pardot & Marketing Cloud Account Engagement the Same?
Salesforce have announced that Pardot will now be known as Marketing Cloud Account Engagement. So does this mean that the platform will stay the same? What changes can we expect?
Tom Ryan
2 mins
Pardot is Renamed Marketing Cloud Account Engagement
The name ‘Pardot' will soon be no more - Pardot is changing its name to Marketing Cloud Account Engagement. Find out what this means for you and your team using the platform.
Tom Ryan
2 mins
What Do Salesforce Pardot Consultants Actually Do?
What is a Salesforce Pardot Consultant, and why consider engaging one for your business? We share the daily tasks and support a consultant can provide.
Tom Ryan
3 mins
7 Useful Marketing Automation Tips
Seven tips to help you get the most out of your marketing automation platform - from content creation, to organisation!
Tom Ryan
2 mins
Campaign Influence: How MarCloud Uses Pardot
Instructional blogs can sometimes be a little theoretical. So to give you a better idea of how to make the most of Pardot, we show you how MarCloud uses Campaign Influence.
Tom Ryan
5 mins
From Form Handlers to Forms: Tips and Tricks for Switching Over
When it comes to collecting certain kinds of information from your prospects, there are two options: Pardot forms and handlers. We run you through which option to use, and when.
Tom Ryan
1 min
![A Pardot Introduction for Beginners [Video]](https://www.datocms-assets.com/103555/1694452581-a-pardot-introduction-for-beginners-video.png?auto=format&dpr=0.5&w=1568)
A Pardot Introduction for Beginners [Video]
Learn more about your Pardot account, what you should be looking at, and how to use it - so you can spend more time taking advantage of Pardot's clever tricks and features!
Tom Ryan
2 mins
How to Set Up a Pardot-Only User
Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create Pardot-only users. This post contains a step-by-step guide to make life easy for you.
Tom Ryan
3 mins
How to Use Marketing Data Sharing in Pardot & Salesforce
What actually is Marketing Data Sharing’ and why is it useful for your business? Plus, we'll run through how to create rules for syncing a subset of Leads, Contacts, and Opportunities.
Chloe Prowse
3 mins
The Pardot Business Units Implementation Guide
Your go-to comprehensive Pardot Business Units Implementation Guide with considerations and exercises to ensure you're set up for success.
Tom Ryan
3 mins
Pardot Winter 22 Release Highlights: Webinar & Live Demo
The Pardot Winter 22 release is here and there is a lot to unpack! So what does this mean for Pardot users? In a recent webinar with Director of Product Management at Salesforce, Kylie Yancey, we took a look at the features.
Tom Ryan
2 mins
How to Approach Not-for-Profit Marketing Reporting in Pardot
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
Anton Minnion
5 mins
How to Onboard Pardot Users to the New Landing Page Builder
Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Chloe Prowse
7 mins
