The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
4 mins
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Ollie Dodd
4 mins
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
Jonathan Chowdhury
3 mins
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
Tom Ryan
4 mins
Discover the four different ways you can surface Pardot data in Salesforce Sales Cloud and any access/licence considerations.
Triana Jarman
4 mins
Users don’t always make use of Pardot Grading and when they do, they don’t take steps to ensure the data they capture is directly aligned with their Grading model.
Hannah Telford
3 mins
To help plan and execute an effective Marketing Cloud customer journey, MarCloud Founder, Tom Ryan, put together the ultimate handbook.
Tom Ryan
2 mins
From user setup to access settings, in this blog we explore every factor that could act as a blocker when getting started with Pardot.
Hannah Telford
3 mins
Recently, I hosted a Marketing Cloud webinar that demonstrated how to run your entire marketing approach via integrated Salesforce products.
Tom Ryan
2 mins
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.
Tom Ryan
3 mins
B2BMA can be a complex tool to master and time and again, we see the same problems arise that lead to a B2BMA project failing.
Carl Mortimer
3 mins
Clients or consultants don't need to be anxious about their Pardot domain setup. It's pretty easy when you know what to do. Here's a guide!
Tom Ryan
5 mins
Implementing Pardot (now called Account Engagement) comes with two types of domain setup, one of which is what we call creating a ‘tracker domain’.
Tom Ryan
4 mins
Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?
Anton Minnion
6 mins
Marketing automation software usually comes with a learning curve, and Pardot is no exception. Find out what we consider to be the seven deadliest sins of Pardot in this handy infographic.
Tom Ryan
2 mins
With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.
Chris Thompson
1 min
Enter your details and select the newsletter you would like to join
![Coloured background with text 5 Steps to Marketing Cloud ROI [Free Webinar Replay]](https://www.datocms-assets.com/103555/1744265483-marketing-cloud-roi-features.png?auto=format&dpr=0.5&w=1568)
![The 7 Deadly Sins of Pardot [Infographic]](https://www.datocms-assets.com/103555/1694451315-feature-seven-pardot-sins-infographic.jpg?auto=format&dpr=0.5&w=1568)
![Measuring Pardot ROI [Free eBook]](https://www.datocms-assets.com/103555/1694451334-pardot-measuring-roi-ebook-cover.jpg?auto=format&w=540)
