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MarCloudMCAE (Pardot)New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
2 mins
MCAE (Pardot) Blog Category
Showing all MCAE (Pardot) posts
5 Reasons to Use Einstein for Marketing Cloud
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
Tom Ryan
4 mins
4 Ways to Surface Pardot Data in Salesforce
Discover the four different ways you can surface Pardot data in Salesforce Sales Cloud and any access/licence considerations.
Triana Jarman
4 mins
How to Successfully Align Pardot Data Capture with Grading
Users don’t always make use of Pardot Grading and when they do, they don’t take steps to ensure the data they capture is directly aligned with their Grading model.
Hannah Telford
3 mins
How Connected is Your Marketing Cloud Customer Journey?
To help plan and execute an effective Marketing Cloud customer journey, MarCloud Founder, Tom Ryan, put together the ultimate handbook.
Tom Ryan
2 mins
Struggling to Get Started with Pardot? This Could Be Why
From user setup to access settings, in this blog we explore every factor that could act as a blocker when getting started with Pardot.
Hannah Telford
3 mins
Marketing Cloud Webinar: Marketing on One Platform
Recently, I hosted a Marketing Cloud webinar that demonstrated how to run your entire marketing approach via integrated Salesforce products.
Tom Ryan
2 mins
Where to Begin: Your Martech Solution or Strategy?
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.
Tom Ryan
3 mins
4 Reasons Your B2BMA Projects Are Failing
B2BMA can be a complex tool to master and time and again, we see the same problems arise that lead to a B2BMA project failing.
Carl Mortimer
3 mins
Pardot Domain Setup: A Step-by-Step Guide
Clients or consultants don't need to be anxious about their Pardot domain setup. It's pretty easy when you know what to do. Here's a guide!
Tom Ryan
5 mins
How to Set Up Your Pardot Tracker Domain
Implementing Pardot (now called Account Engagement) comes with two types of domain setup, one of which is what we call creating a ‘tracker domain’.
Tom Ryan
4 mins
Supercharge Campaigns: Connect Pardot & Advertising Studio
Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?
Anton Minnion
6 mins
![The 7 Deadly Sins of Pardot [Infographic]](https://www.datocms-assets.com/103555/1694451315-feature-seven-pardot-sins-infographic.jpg?auto=format&dpr=0.5&w=1568)
The 7 Deadly Sins of Pardot [Infographic]
Marketing automation software usually comes with a learning curve, and Pardot is no exception. Find out what we consider to be the seven deadliest sins of Pardot in this handy infographic.
Tom Ryan
2 mins
![Measuring Pardot ROI [Free eBook]](https://www.datocms-assets.com/103555/1694451334-pardot-measuring-roi-ebook-cover.jpg?auto=format&w=540)
Measuring Pardot ROI [Free eBook]
With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.
Chris Thompson
1 min
Improving UX with Pardot Forms & Progressive Profiling
Progressive profiling is a Pardot form feature that aids user experience just as much as it helps businesses to understand more about prospects over time.
Anton Minnion
4 mins
What is B2B Marketing Analytics Plus?
We love to rave about B2B Marketing Analytics for Pardot. What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.
Tom Ryan
2 mins
