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MarCloudMCAE (Pardot)New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
2 mins
MCAE (Pardot) Blog Category
Showing all MCAE (Pardot) posts
Why Upgrading Prospect Mailability Means Better Pardot Email Marketing
We have a new feature in Pardot: Prospect Mailability. This is exciting because it’s going to ensure we have the most success with our Pardot email marketing campaigns. Here's everything you need to know about the upgrade.
Chloe Prowse
5 mins
How to Set Up Pardot Form Tracking: Google Tag Manager & GA4
Pardot form tracking in Google Analytics doesn’t have to be difficult! We’ve been able to implement a Pardot form tracking system that works and can be replicated by other Pardot users, using Google Tag Manager.
Hollie Fitzpatrick
6 mins
Pardot Webinar: Marketing Through the Customer Journey
Watch as we held an exclusive webinar that walked Pardot users through best-practice marketing automation strategies and talked about what other customers are doing to achieve results within their vertical.
Tom Ryan
1 min
4 Unique Ways to Use Pardot Custom Redirects
Pardot Custom Redirects is a feature that allows us to track engagement with marketing content on any link on our website, even a third-party website, or any other web page. In this blog, we cover how these work and some great ways to use them!
Georgie Grigore
4 mins
A Complete Guide to Pardot Segmentation
Pardot segmentation allows us to be more targeted in our approach! In this blog, I’ll explain the different ways you can segment your prospects within Pardot and outline some best practice guidelines on how to do this.
Chloe Prowse
4 mins
![Pardot Marketing Calendar for Account Hygiene [DOWNLOAD]](https://www.datocms-assets.com/103555/1694453351-pardot-marketing-calendar-1.jpg?auto=format&dpr=0.5&w=1568)
Pardot Marketing Calendar for Account Hygiene [DOWNLOAD]
Even with all the right tools, it can be hard to keep track of when you need to do everything. Not with the free Pardot marketing calendar.
Tom Ryan
2 mins
![How to Organise Your Pardot Account Like a Pro [EBOOK]](https://www.datocms-assets.com/103555/1694453364-pardot-account-organisation-blog.jpg?auto=format&dpr=0.5&w=1568)
How to Organise Your Pardot Account Like a Pro [EBOOK]
We make it our mission to ensure you’re getting the most out of your marketing automation activity. Here's how to keep your Pardot account organised!
Tom Ryan
2 mins
Is it Time to Upgrade to the Pardot V2 Connector?
Great news! Pardot has introduced the Pardot V2 Connector version. Those using the V1 Connector now have the option of upgrading. So, today we will be covering the differences between each of these, and whether or not you should upgrade.
Georgie Grigore
2 mins
An Epic Example of Pardot Dynamic Content for Blogs
Just for fun, we've created a blog that's entirely made of Pardot dynamic content. It's not great for SEO but it's a great example of creatively using dynamic content. Fill in the form below to choose which blog content you want to see!
Tom Ryan
1 min
Announcing Our Handy How-To Pardot Videos: Now On YouTube
We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.
Hollie Fitzpatrick
2 mins
Why Your Pardot Unsubscribe Should Be Two-Click
As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.
Hollie Fitzpatrick
4 mins
Pardot vs. Google Analytics: Why is My Data Different?
One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!
Hollie Fitzpatrick
5 mins
A Pardot Consultant’s Tips: How to Prepare for the SSO Update
In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.
Chloe Prowse
4 mins
How to Import and Export Prospects Correctly in Pardot
Importing and exporting prospects are two great features of Pardot. We recommend keeping your Pardot tidy and spring cleaning it every so often. This blog covers how to import and export prospects correctly.
Hollie Fitzpatrick
3 mins
What Are Pardot Tags? 3 Ways to Use Them Effectively
Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.
Hollie Fitzpatrick
4 mins
