MCAE (Pardot) Blog Category

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Campaign management HubSpot MCAE (Pardot)

Is Your Email Marketing Compliant? HubSpot & Salesforce Tips

Email compliance is one of the biggest risks marketing teams face. Whether you’re using HubSpot or Salesforce tools, it’s crucial to know the data rules in Europe, the UK, and North America. I’ll be the first to admit, this usually means concentrating hard on a blog that reads like legislation, so I’ll do my best to keep it straightforward. To be clear, this isn’t legal advice!

Tom Ryan

8 mins

Coloured background with text Is Your Email Marketing Compliant? HubSpot & Salesforce Tips

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Campaign management MCAE (Pardot)

What is Pardot Engagement Studio? Basics to Brilliance eBook

Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.

Tom Ryan

1 min

Implementation MCAE (Pardot)

How Long Does it Take to Learn Pardot?

Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed

Tom Ryan

2 mins

Support MCAE (Pardot)

Reduce Pardot Automation Rules With Conditional Completion Actions

Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.

Tom Ryan

2 mins

Training MCAE (Pardot)

New Pardot Training Course: On-Demand & Practical Lessons

We’ve decided to provide training in the ‘MarCloud’ way; with a focus on practical, actionable guides and insights, and most importantly, avoiding a ‘one-size-fits-all’ approach.

Tom Ryan

2 mins

Implementation MCAE (Pardot)

Is Pardot a CRM? (& Other Implementation Questions)

If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?

Tom Ryan

2 mins

Support MCAE (Pardot)

How to Define B2B Qualified Leads [eBook]

We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!

Anton Minnion

2 mins

Support MCAE (Pardot)

Download: Lead Grading Calculator for MCAE

Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.

Karen Kalejaiye

3 mins

Support MCAE (Pardot)

5 Mistakes to Avoid With the Account Engagement Drag-and-Drop Email Builder

The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!

Chris Thompson

3 mins

Support MCAE (Pardot)

MCAE Product Roadmap, Summer 22 Release

There's a lot to be excited about for the MCAE product roadmap launched as part of the Summer '22 release! Keep your finger on the pulse with these exciting new updates and what they mean for your Marketing Cloud experience.

Chris Thompson

4 mins

Development MCAE (Pardot)

[eBook] Account Engagement Landing Page & Email Development Best Practices

No longer do you need coding or developer experience to create effective Marketing Cloud Account Engagement landing pages and emails. Using Account Engagement's designated Builder feature, we'll explain some best practice tips and tricks to make the most of your landing pages and emails.

Corina Gorodetchi

2 mins

Development MCAE (Pardot)

Checklist: Marketing Cloud Account Engagement Landing Pages & Email Best Practices

We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!

Anton Minnion

2 mins

Support MCAE (Pardot)

What Does Account Engagement’ Actually Mean?

With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.

Chris Thompson

3 mins

Training MCAE (Pardot)

Pardot Conditional Completion Action Ideas

Pardot Conditional Completion Actions aren’t actually available at the time of writing this blog but at MarCloud we’re pretty excited that it’s coming. So excited in fact, that we want to write down some ideas here!

Tom Ryan

4 mins

Support MCAE (Pardot)

What Marketing Cloud Account Engagement Means for Consultancies

It's time to say farewell to 'Pardot' and hello to 'Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.

Tom Ryan

3 mins

Support MCAE (Pardot)

Are Pardot & Marketing Cloud Account Engagement the Same?

Salesforce have announced that Pardot will now be known as Marketing Cloud Account Engagement. So does this mean that the platform will stay the same? What changes can we expect?

Tom Ryan

2 mins

MCAE (Pardot) Blog Category

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