On July 19th 2024, I navigated a very warm central London to reach ‘The Brewery’, host to Europe’s largest community-led event for Salesforce professionals: London’s Calling. This fantastic event promised a day filled with incredible learnings for anyone who is part of the Salesforce ecosystem. And boy, did it deliver!
5 mins
The Pardot Winter 22 release is here and there is a lot to unpack! So what does this mean for Pardot users? In a recent webinar with Director of Product Management at Salesforce, Kylie Yancey, we took a look at the features.
Tom Ryan
2 mins
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
Anton Minnion
5 mins
Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Chloe Prowse
7 mins
Global Cloud Solution Alliances Senior Manager at Salesforce, Lindsey Mark explains how to manage your Pardot Lightning App configuration so it's ready for Pardot's new Landing Page Builder.
Lindsey Mark
4 mins
Depending on your core marketing channels, for any business it can actually be very effective to use both Salesforce Marketing Cloud and Pardot for great results.
Tom Ryan
2 mins
Much like the Lightning Email Builder released towards the end of 2020, the new Landing Page Builder means the way we build landing pages is about to get a whole lot easier.
Tom Ryan
3 mins
The Salesforce Winter 22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.
Anton Minnion
3 mins
When it comes to managing non-profit volunteer recruitment activity, it’s certainly not something that should be taken lightly. Here are four ways Pardot can support your efforts.
Tom Ryan
2 mins
What is a Sender Score and how can Pardot users ensure the best email deliverability? We reveal how to prevent and resolve issues using the Pardot spam analysis tool.
Anton Minnion
3 mins
If you’re a business that operates under a Software as a Service (SaaS) model, then this webinar will demonstrate the technical applications of setting up and maintaining lead capture and prospect nurture journeys for better business outcomes.
Tom Ryan
2 mins
Apple’s Mail Privacy Protection came into effect on September 20, 2021, as part of the Apple iOS 15 release. If you have sent any Pardot emails since the release you may have witnessed an increase in open rates.
Anton Minnion
2 mins
Events marketing is a crucial component of a non-profit's communications and marketing mix. From the pre-event marketing process, to post-event engagement, Pardot for non-profits can help to elevate your events marketing activity.
Chloe Prowse
3 mins
Not-for-profit organisations can use marketing automation software in a unique way to reap the benefits for marketing activity too. Specifically, using Pardot for fundraising can be a highly effective way to recruit new and repeat donors.
Anton Minnion
3 mins
Introducing the new Business Card Scanner app for Pardot! Pardot users can now import prospect information to their account instantly with the Pardot Business Card Scanner app from MarCloud Technologies. Read on to hear about all the powerful features!
Tom Ryan
2 mins
Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Hollie Fitzpatrick
2 mins
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