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MarCloudMCAE (Pardot)New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
2 mins
MCAE (Pardot) Blog Category
Showing all MCAE (Pardot) posts
How To Embed Dynamic Content On Your Website
Pardot's dynamic content is super useful for emails and form thank you content but did you know you can use it on your website too? Watch our video on how to use Pardot dynamic content on your website.
Tom Ryan
1 min
Pardot Business Units: What You Need to Know
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.
Tom Ryan
3 mins
Pardot Connected Campaigns
Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.
Pardot Layout Templates: The Ultimate Guide
First things first – why do you need Pardot Layout Templates? I get asked this question a lot and I'll go over that in this blog. Read on for a comprehensive guide to developing responsive Pardot Landing Pages, Forms and Emails.
Tom Ryan
2 mins
Pardot Marketing & Automation Statistics 2020
Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020. What better way to illustrate the power of Pardot for your B2B marketing.
Tom Ryan
1 min
6 Marketing Automation Courses for B2B Marketers
Whether you're a beginner or experienced with marketing automation software, a marketing automation course helps develop your skills and knowledge.
Anton Minnion
2 mins
How to Use the Natural Search Report in Pardot to Understand Your Buyers
The power of the natural search report in Pardot is understanding which keywords not only result in clicks to your website but generate revenue. There are insights in the Natural Search report that you won’t find in external website analytics tools.
Chloe Prowse
2 mins
Pardot vs Marketing Cloud: What’s the Difference?
When you compare the features of Pardot, with the features of Marketing Cloud, you’ll see a lot of the same functionality. So when it comes to Pardot vs Marketing Cloud, what are the difference
Tom Ryan
3 mins
Top 10 Marketing Automation Online Resources We Love
Your daily dose of marketing automation tips and guidance from experts with great online resources. If you have a desire to really diversify your understanding of this tech and become advanced in automation theory too, read on.
Tom Ryan
1 min
The Best Pardot Feature List For Marketers 2019
Here is our Best Pardot Feature List’, published for any marketers currently considering Pardot! We give you 11 of the best features you need to know about to ensure you're getting the most out of your marketing automation investment.
Tom Ryan
2 mins
Why Pardot? MarCloud Founder Tom Ryan Shares His Story
When choosing between various marketing automation tools for your business, you’ll likely ask yourself; why Pardot? In this blog you'll learn why Pardot is the automation platform of choice for MarCloud Founder Tom Ryan.
Tom Ryan
1 min
Pardot Reporting & Proving Marketing Attribution Using Salesforce
Setting up the best marketing attribution model in Pardot can help you to prove which campaigns are contributing towards conversions and won deals in Salesforce. Level up your Pardot reporting with this tool!
Tom Ryan
3 mins
3 Steps to Customising Your Pardot Preference Centre
In a previous blog, we discussed reasons to customise your Pardot preference centre. Now, if you're asking the question; how should you go about customising your preference centre? Here's how to do it in 3 easy steps.
Chloe Prowse
2 mins
9 Features to Look For in a Marketing Automation Platform
Here's how to determine which features you actually need to produce engaging content, capture and nurture leads, and create a more sophisticated approach to your marketing activity.
Tom Ryan
3 mins
3 Reasons to Customise Your Pardot Preference Center
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences. In this blog we cover 3 reasons why you should do so.
Chloe Prowse
2 mins
