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MarCloudMCAE (Pardot)New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
2 mins
MCAE (Pardot) Blog Category
Showing all MCAE (Pardot) posts
5 Reasons To Use Pardot Advanced & Business Units
There comes a point in time when the Pardot Plus edition reaches its limits. When this happens, it’s usually time to upgrade to Pardot Advanced. See some common scenarios that illustrate when you might need to upgrade.
Tom Ryan
3 mins
How Many Marketing Automation Specialists Do You Really Need?
Depending on the scope of your activity now and into the future, it’s likely you’ll need an entire team focused solely on your automation activities. This is because there are many skills required.
Tom Ryan
3 mins
Engagement Studio Examples: Client-Side vs. Agency
Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.
Karen Kalejaiye
2 mins
What is Pardot Engagement Studio? Basics to Brilliance eBook
Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.
Tom Ryan
1 min
How Long Does it Take to Learn Pardot?
Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed
Tom Ryan
2 mins
Reduce Pardot Automation Rules With Conditional Completion Actions
Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.
Tom Ryan
2 mins
New Pardot Training Course: On-Demand & Practical Lessons
We’ve decided to provide training in the ‘MarCloud’ way; with a focus on practical, actionable guides and insights, and most importantly, avoiding a ‘one-size-fits-all’ approach.
Tom Ryan
2 mins
Is Pardot a CRM? (& Other Implementation Questions)
If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?
Tom Ryan
2 mins
![How to Define B2B Qualified Leads [eBook]](https://www.datocms-assets.com/103555/1694451701-define-b2b-qualified-leads.jpg?auto=format&dpr=0.5&w=1568)
How to Define B2B Qualified Leads [eBook]
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
Anton Minnion
2 mins
Download: Lead Grading Calculator for MCAE
Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.
Karen Kalejaiye
3 mins
5 Mistakes to Avoid With the Account Engagement Drag-and-Drop Email Builder
The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!
Chris Thompson
3 mins
MCAE Product Roadmap, Summer 22 Release
There's a lot to be excited about for the MCAE product roadmap launched as part of the Summer '22 release! Keep your finger on the pulse with these exciting new updates and what they mean for your Marketing Cloud experience.
Chris Thompson
4 mins
![[eBook] Account Engagement Landing Page & Email Development Best Practices](https://www.datocms-assets.com/103555/1694452384-ebook-account-engaqgement-development.png?auto=format&dpr=0.5&w=1568)
[eBook] Account Engagement Landing Page & Email Development Best Practices
No longer do you need coding or developer experience to create effective Marketing Cloud Account Engagement landing pages and emails. Using Account Engagement's designated Builder feature, we'll explain some best practice tips and tricks to make the most of your landing pages and emails.
Corina Gorodetchi
2 mins
Checklist: Marketing Cloud Account Engagement Landing Pages & Email Best Practices
We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!
Anton Minnion
2 mins
What Does Account Engagement’ Actually Mean?
With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.
Chris Thompson
3 mins
