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Account Engagement (Pardot) is now a dwindling skillset as Salesforce has shown its strongest signal that the platform is no longer a part of the roadmap. The certification is being phased out, which means a 'Pardot consultant' could instead become an Agentforce marketer.
5 mins
When it comes to creating responsive Pardot email templates, there is plenty to consider. Everything from deliverability to design and layout can affect the success of your campaign, which is why it’s great to have a little guidance.
Anton Minnion
3 mins
People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.
Chris Thompson
3 mins
There are plenty of big names in the marketing automation world, but two of the biggest are Salesforce and HubSpot. If you’re searching for a marketing automation solution, it’s likely both of them are on your shortlist.
Tom Ryan
6 mins
Getting sales and marketing teams to sing from the same hymn sheet is a common challenge for businesses, even those using market-leading platforms like Pardot (Account Engagement) and Sales Cloud.
Karen Kalejaiye
4 mins
Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.
Tom Ryan
3 mins
Contrary to popular belief, when consultancies give away the ‘secret sauce’ of marketing automation, they are not shooting themselves in the foot. In our experience, publishing resources that guide customers using platforms like Marketing Cloud only serves to benefit us both. After all, you can’t trust somebody who hides what they do behind smoke and mirrors, right?
Tom Ryan
2 mins
Let’s be clear, B2B Marketing Analytics (B2BMA) is an essential platform for Salesforce and Account Engagement (Pardot) customers. The reporting and analytics capabilities of B2BMA are incredible and when configured correctly, marketers can easily present confident metrics and demonstrate ROI. However, getting the dashboards to do what you need them to, is a challenge.
Chris Thompson
3 mins
Engagement Studio is a powerful lead nurturing engine and one that I love to get creative with! There is so much that is possible, from automating marketing flows and engaging prospects in real time to supporting the sales pipeline.
Karen Kalejaiye
4 mins
Let’s start by saying that UTM parameters sound way more technical than they are. We’re not talking about a piece of code or script that requires a developer or your IT team to get involved. UTM parameters can be created and used by all marketers and when it comes to Account Engagement (aka Pardot) they’re vital, for a few reasons.
Tom Ryan
3 mins
In a joint statement made in October 2023, Google and Yahoo announced changes to their email policies, effective from February 2024.
Jonathan Chowdhury
3 mins
One of the biggest challenges for marketers new to Marketing Cloud Engagement is the need to steer away from simple subscriber lists and instead make use of Data Extensions and other more advanced data modelling because some features of Marketing Cloud, such as Journey Builder, require it.
Kumar Gurrampalli
4 mins
Whether you’re implementing Pardot (now called Account Engagement) for the first time, or onboarding a new team member who needs access to Pardot, you’ll need to understand the various Pardot user roles and permission sets.
Tom Ryan
3 mins
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
Tom Ryan
2 mins
Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.
Anton Minnion
4 mins
The more seamlessly we can automate our entire marketing workflow across multiple platforms, the better our marketing can become - and the more time we have on our hands! Account Engagement (Pardot) ‘External Actions’ brings users one step closer to this dream.
Anton Minnion
5 mins
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![Coloured background with text Reaching B2BMA Nirvana [Webinar Replay]](https://www.datocms-assets.com/103555/1714744302-b2bma-nirvana-webinar.png?auto=format&dpr=0.5&w=1568)
