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MarCloudMCAE (Pardot)New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
2 mins
MCAE (Pardot) Blog Category
Showing all MCAE (Pardot) posts
Pardot & Salesforce Email Marketing - Opting Prospects Back In
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey. This blog covers the process needed to opt somebody back into Salesforce.
Tom Ryan
2 mins
How to Approach Pardot Lead Nurturing With The Engagement Studio
The Pardot Engagement Studio is a powerful piece of marketing tech. This article looks at the marketing methodology behind it and how you can use this tool to send the right message to the right people at the right time.
Tom Ryan
2 mins
Preparing For The General Data Protection Regulation (GDPR) - Guidance For Marketers
GDPR stands for General Data Protection Regulation and it is the Europeans policing and protection for the processing of personal information of individuals. If you were confused by all the grey areas, here's a simplified guide for marketers.
Tom Ryan
2 mins
Pardot Campaigns Quick Audit: Visualising the System
An audit of your Pardot campaigns gives you a chance to take a step back, breathe, and gather your thoughts. Following this, it gives a new perspective. Here I cover how to do a quick audit of your Pardot set up by visualising what you need.
Tom Ryan
6 mins
7 Benefits of Pardot Landing Pages
Pardot landing pages provide many benefits and can be as flexible as you need them to be. By the end of this guide we hope you feel more equipped to make a confident decision about which landing page tool you're going to use.
Tom Ryan
4 mins
Ideas For Your Next Pardot Engagement Studio
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
Tom Ryan
2 mins
Pardot Reporting: How To Justify Your Marketing Spend
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business. Let's go over how Pardot reporting works.
Tom Ryan
3 mins
Account-Based Marketing Ideas For Pardot's Engagement Studio
With Pardot's Engagement Studio, Accounts Based Marketing has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account. Let's go over it in more detail.
Tom Ryan
3 mins
Pardot Marketing With the Engagement Studio: An Overview
You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice to spark ideas on drawing up a solid plan.
Tom Ryan
2 mins
How To Convert More Leads With Marketing Automation Tools
Inbound marketing is even more effective when combined with marketing automation. In this article we cover both in detail and outline how you can convert more leads by combining the two together in your marketing efforts.
Tom Ryan
2 mins
Pardot Content Regions 101
Pardot content regions can be used to save time and ensure your templates are secure and replicable. Here we take a look at Pardot best practice with some practical examples to get you fully clued up on how to use content regions.
Tom Ryan
5 mins
Understanding the Pardot Engagement Studio
Need ideas for your next Pardot Engagement Studio? Get inspired and learn how to manipulate the tool by reading our overview of the Engagement Studio here. In this article, we ensure you have the tools to grasp the basics.
Tom Ryan
3 mins
Integrating your SaaS platform with Salesforce and Pardot
Take a look at how your SaaS platform can integrate with Salesforce and Pardot with this free systems architecture diagram designed by Macram. The illustration visualises the SaaS platform, Salesforce, Pardot systems architecture and more.
Tom Ryan
1 min
Using Blended Pardot Lead Scoring & Grading In Your Pardot Strategy
Scoring & grading can excel your Pardot strategy to the next level. In this blog you'll learn more about a blended scoring & grading model and how to follow best practice. Read on if you're ready to excel your strategy and gain some tips.
Tom Ryan
2 mins
Best Practice Pardot Tutorials: Managing Data with Pardot & Salesforce
I've put together this quick Pardot tutorial for managing data between Pardot and Salesforce because it’s not always the case that the reports I've mentioned accurately reflect the true scenario. It includes a visual illustration of the two.
Tom Ryan
2 mins
