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MarCloudMCAE (Pardot)New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
2 mins
MCAE (Pardot) Blog Category
Showing all MCAE (Pardot) posts
Where To Start With B2B Marketing Analytics Plus Dashboards
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes. Pardot allows us to report on a variety of stats across different marketing assets.
Chloe Prowse
6 mins
Why Outsourced Marketing Automation Services Should Be Agile
Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, there are plenty of new providers cropping up to help businesses capitalise on their technology investment.
Tom Ryan
5 mins
Automation as a Marketing Career Path: Q&A With An Expert
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
Tom Ryan
10 mins
Save Time with a Solid Pardot Email Template Library
Imagine having a collection of Pardot email templates that can be easily edited. The team at MarCloud have a Pardot email template library, full of pre-built templates for the key campaigns that every Pardot B2B marketer needs.
Anton Minnion
3 mins
The Ins and Outs of Pardot and Salesforce Integration
There’s a little more to Pardot and Salesforce integration and it’s important to do all of the set up before importing any data. In order for the two systems to work together correctly, you'll need to test and configure your Pardot account.
Hollie Fitzpatrick
3 mins
Pardot Releases: Introducing Pardot Premium & New Features
Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
Chloe Prowse
4 mins
How Pardot Scoring Categories Lead To Better Segmentation
Many companies have a range of products and services to showcase and if we want to pinpoint the specific interest of a prospect, then Scoring Categories are the perfect solution.
Chloe Prowse
6 mins
9 Pardot Engagement Studio Best Practices
When we don’t use best practices for building or managing Engagement Studio activity, it can lead to a damaging and wasteful experience for both the user and our business. Today I’m sharing nine best practices to know about.
Chloe Prowse
6 mins
Pardot Releases 2020: New Features from Winter 20 & Spring 20
With so many new releases in 2020, it’s hard to differentiate which will have the greatest impact on Pardot and our clients. Therefore, we have condensed the latest features from the Winter 20 release to what’s coming in Spring 20.
Chloe Prowse
8 mins
How Salesforce Engage Works With Pardot (& Why)
Nurturing prospects shouldn’t stop as soon as they are converted to leads and Salesforce Engage is specifically designed to boost nurture and prospect engagement. Read on for a detailed explanation.
Chloe Prowse
5 mins
What To Know Before Using Person Accounts in Pardot & Salesforce
Person Accounts in Pardot is a feature built to cater to those who may need to manage both a B2B and B2C approach. This includes when the prospect is the direct purchaser of a product or service. Here's what you need to know.
James Haney
6 mins
![10 Tips for Organising Your Pardot Account [INFOGRAPHIC]](https://www.datocms-assets.com/103555/1694454961-blog-features-images-2021-34.jpg?auto=format&dpr=0.5&w=1568)
10 Tips for Organising Your Pardot Account [INFOGRAPHIC]
How we organise our Pardot account can be the difference between having a sleek marketing automation platform and just housing a clutter of assets and automation. Here are our top 10 tips for organising your account
Chloe Prowse
7 mins
Your Questions About Pardot Multivariate Testing Answered
Getting to grips with multivariate testing in Pardot isn’t too difficult but in my experience, there are a few frequently asked questions. This blog exists to answer your questions and help get you started.
Chloe Prowse
4 mins
Pardot and GDPR Compliance Checklist: Can You Score 10?
The concept of GDPR has been at the forefront of marketing automation in the last few years. When it comes to Pardot and GDPR compliance, there are at least ten crucial things to consider, which I’ve outlined in this blog checklist.
Anton Minnion
2 mins
Understanding Pardot and Salesforce Sync Behaviours
With Pardot and Salesforce sync behaviours as a powerful benefit of using both platforms, collaboration becomes much simpler. It is key that both marketers and the sales team are on the same page in that they can view lead data anytime.
Carl Mortimer
9 mins
