This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
If you’re looking for ways to improve your organisational skills, you may have read our free eBook resource about How to Organise Your Pardot Account Like a Pro. In it, we explain everything you need to know about why it’s important to keep a tidy Pardot account, and how to do it.
But sometimes even with all the right tools and information, it can be difficult to keep track of when you need to do everything. So, how do you do it?
To complement our How to Organise your Pardot Account Like a Pro eBook, we’ve put together a Pardot Marketing Calendar for Account Hygiene to help keep you on track!
Why use a Pardot marketing calendar?
Depending on your team or workplace, there are a number of reasons why a marketing calendar for account hygiene might be useful for you.
We know that even if you understand the importance of an organised Pardot account, it can be easy for account hygiene to fall off your radar, particularly if you or your team are juggling multiple projects at once.
To some Pardot users, the idea of ongoing account maintenance and management may sound like a bit of extra work - but it’s not! By tackling smaller tasks more regularly, you’ll actually be saving yourself a lot more time than you think.
In this way, using our Pardot Marketing Calendar for Account Hygiene can also help dispel the myth that account management is more tedious than it is.
What are the benefits?
First and foremost, a calendar will give you clear visibility over what needs to be done and when. Our pre-filled calendar collates a list of action items against a recommended frequency to complete them, so you don’t have to think about it!
If you’re part of a big team, for example, with multiple people working within your Pardot account, a calendar will provide your whole team with one source of truth to refer to when it comes to account hygiene and maintenance.
Account hygiene doesn’t have to be time-consuming either. You can use the calendar as a way to divide tasks between your team, particularly when trying to balance busy workloads.
Ultimately, however, using a marketing calendar for account hygiene takes the guesswork out of account management so you can spend more time focusing on more important things!
Does this sound like something you could use? Download our Pardot Marketing Calendar for Account Hygiene here.
Our team is always here to help if you need it! Just email your questions to us at firstname.lastname@example.org.