Hollie joined the MarCloud team with extensive B2B marketing experience. With a keen interest in marketing technologies, they strive to find the best solution to increase the efficiency and quality of marketing campaigns through rigorous testing and data analysis. A certified Pardot consultant, Hollie spends her days at MarCloud being fully solutions-focused.
Showing all posts from Hollie Fitzpatrick
Pardot form tracking in Google Analytics doesn’t have to be difficult! We’ve been able to implement a Pardot form tracking system that works and can be replicated by other Pardot users, using Google Tag Manager.
Salesforce Lead Status can identify exactly how leads move through the sales cycle, from Lead to Opportunity to Closed Customer, by pinpointing their recent engagements. In this blog we cover key differences between Leads and Contacts and dive into how to set up a custom Lead Status.
We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.
The problem we face since the single-sign-on (SSO) update is that Pardot-only users have a specific role within Pardot. So, can this be amended for each user? The answer is, we can create custom profiles for Identity users in Salesforce.
As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.
One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!
Importing and exporting prospects are two great features of Pardot. We recommend keeping your Pardot tidy and spring cleaning it every so often. This blog covers how to import and export prospects correctly.
With the end of Pardot-only logins, coming February 15th 2021 (this is the date provided so far), users who are not enabled with Salesforce SSO (Single Sign On) will lose their ability to log into Pardot. Fear not, we have a solution for you!
Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.
Before we can embark on our marketing automation journey and explore exciting features, we must first set up our users. As part of the Spring’21 release, Pardot-only users will be retired from February 2021.
The most basic capability of a marketing automation software is the ability to input fields of information we can use to fill out a prospect’s profile. Pardot field definitions are the types of fields that exist to contain essential information.
With a huge variety of Salesforce applications to choose from, it can be daunting trying to decide which ones to choose. At MarCloud Consulting, we often get questions surrounding the differences between Salesforce Sales Cloud, Service Cloud and Commerce Cloud.
The Salesforce Content Management System (CMS) is well, what the name suggests! Accessed within Salesforce, we can use this feature to store and distribute content, depending on permissions/restrictions set, all from a centralised location
With many businesses forced to make use of a virtual event approach this year, we need to focus on how we can address the use of Pardot marketing automation for both physical and online events. This blog will outline four different ways we can optimise Pardot for both types of events.
Implementing the most efficient practices, will not only save you time but maximise the productivity of your team. In this blog I will share a brief overview of the top Pardot best practices and 7 essential features to use.
As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.
There are a handful of reasons we may not be able to email prospects in Pardot. The three most common are when a prospect is marked with either Opted Out’, Do Not Email’, or the dreaded Pardot Hard Bounced’.
It’s an ongoing debate in the Pardot community whether we should use lists or tags, they’re both very useful and both offer ways to provide structure and segment your prospects. We are definitely on the “team list” on most occasions.
There’s a little more to Pardot and Salesforce integration and it’s important to do all of the set up before importing any data. In order for the two systems to work together correctly, you'll need to test and configure your Pardot account.
Pardot connectors allow you to draw information about your prospects from third-party tools into the profile for that person in Pardot. In my opinion, there at least four reasons Pardot connectors are essential. Let's go over them.
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