The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
4 mins
Here's how to determine which features you actually need to produce engaging content, capture and nurture leads, and create a more sophisticated approach to your marketing activity.
Tom Ryan
3 mins
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences. In this blog we cover 3 reasons why you should do so.
Chloe Prowse
2 mins
What happens to your leads once they enter Pardot is just as important as getting them there. Lead management allows you to score and grade your leads so you have a clear idea of which are qualified. Let's cover how and why.
Anton Minnion
2 mins
In Pardot (now called Marketing Cloud Account Engagement) you have two options for creating forms. You can use Pardot form handlers or Pardot forms using an iframe. Which you choose, is dependent on your business needs. Before deciding, you should be aware of the benefits of Pardot forms vs form handlers because, in our opinion, Pardot forms are the better long-term option.
Tom Ryan
4 mins
Understanding Pardot notifications for email preferences is key, so that you can receive the right types of alerts when the leads you are interested in are active, and cut the unnecessary emails. I'll run through what each of them do.
Chloe Prowse
2 mins
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Anton Minnion
4 mins
Pardot Lead Scoring is one of those marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. Let's go over it in detail.
Anton Minnion
4 mins
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. It allows you to show the journey of your prospects from their initial touchpoint online, to their moment of conversion.
Tom Ryan
1 min
As if getting to grips with Pardot wasn’t testing enough, finding external support comes with challenges! Get help deciding whether to recruit a freelance consultant for your Pardot requirements or employ a go-to Pardot agency.
Tom Ryan
2 mins
Don't just let your Pardot email campaigns run the average basics - get better response and conversion rates with these 8 Pardot email campaign tips. Here I share the essential tips that take Pardot email campaigns from regular, to exceptional.
Anton Minnion
3 mins
Don’t you just hate it when you want to quickly find a sentence from the Pardot documentation that validates what you thought, but what you thought would take 2 minutes eventually turns into an endless searching. Let's go over how to save time.
Tom Ryan
2 mins
If you're just about to do your Salesforce Pardot integration, stop and read this article first! I will share the most common Pardot Salesforce integration mistakes and also explain why these need to be avoided.
Tom Ryan
3 mins
Pardot dynamic content is one of the features that makes Pardot so exciting, yet many marketers have yet to use this level of automation - here's why you need to!
Chloe Prowse
4 mins
Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially challenging.
Tom Ryan
5 mins
Don't get caught up with a Pardot partner that can't deliver what you need. As you venture into the MA world or seek to upgrade your automation capabilities, consider these points when choosing your support.
Tom Ryan
2 mins
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