A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
Showing all posts from Anton Minnion
If you’re new to the world of Salesforce Data Cloud, you’re probably coming up against terms like ‘data lake’, ‘data warehouse’, and ‘data lakehouse’, and wondering how they’re different from each other. Although they sound quite technical, the basics are easy to understand, once explained.
There’s a fair bit of confusion about Salesforce Data Cloud and Snowflake Data Cloud. Given the name similarities, this isn’t surprising! However, when it comes to assessing Salesforce Data Cloud vs Snowflake, there actually shouldn’t be competition...
Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.
The more seamlessly we can automate our entire marketing workflow across multiple platforms, the better our marketing can become - and the more time we have on our hands! Account Engagement (Pardot) ‘External Actions’ brings users one step closer to this dream.
Automation Studio is one of the core Marketing Cloud Engagement studios users can’t do without, but it comes with a learning curve.
Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?
Progressive profiling is a Pardot form feature that aids user experience just as much as it helps businesses to understand more about prospects over time.
As with any premium software, Salesforce Marketing Cloud comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.
Assuming you’re integrated and ready to rock, you’re able to easily add leads to a Pardot List and Engagement Studio easily from within Salesforce.
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. Here's why.
We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
When it comes to using Data Extensions, once you get the hang of them you’ll realise they are a very useful tool within the Marketing Cloud platform - so it’s important to get familiar with how they work.
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
The Salesforce Winter 22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.
Apple’s Mail Privacy Protection came into effect on September 20, 2021, as part of the Apple iOS 15 release. If you have sent any Pardot emails since the release you may have witnessed an increase in open rates.
Not-for-profit organisations can use marketing automation software in a unique way to reap the benefits for marketing activity too. Specifically, using Pardot for fundraising can be a highly effective way to recruit new and repeat donors.
When you’re pressed for time and multi-tasking a thousand things at once, a Pardot email marketing checklist will help keep you on track - meaning less room for error, and more room for marketing success!
A brand new Pardot email builder is actually happening… and the best news is that it will be made available to all Pardot editions. The New Drag-and-Drop Pardot Email Builder is going to make the way we create emails a whole lot easier.
Imagine having a collection of Pardot email templates that can be easily edited. The team at MarCloud have a Pardot email template library, full of pre-built templates for the key campaigns that every Pardot B2B marketer needs.
The concept of GDPR has been at the forefront of marketing automation in the last few years. When it comes to Pardot and GDPR compliance, there are at least ten crucial things to consider, which I’ve outlined in this blog checklist.
The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate.
Without a shadow of a doubt, any Pardot and Salesforce user will have seen the term HML or Handlebars Merge Language floating around since the big August release. So, what does this update mean for us exactly?
In this article, we will cover everything you need to know about using Pardot Analytics for reporting to the C-suite. From how the B2B Marketing Analytics app works with Pardot, to useful tools, common terms, and great resources.
It’s that time of the year again, Salesforce has given us a bunch of new Pardot features. The August 2019 release gives us 8 new Pardot features to better our marketing performance. See the run-down of everything new in this article.
We've compiled some top tips for passing the Pardot exam so you have the best chance of passing first time and becoming a Pardot champion! The exam however is not without its challenges, so, let's go over some useful insights.
What happens to your leads once they enter Pardot is just as important as getting them there. Lead management allows you to score and grade your leads so you have a clear idea of which are qualified. Let's cover how and why.
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Pardot Lead Scoring is one of those marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. Let's go over it in detail.
Don't just let your Pardot email campaigns run the average basics - get better response and conversion rates with these 8 Pardot email campaign tips. Here I share the essential tips that take Pardot email campaigns from regular, to exceptional.
Getting to grips with any new marketing automation software takes time. Whether you're a business just getting set up with Pardot, or a consultant who needs to know the software better, this DIY course will show you how.
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