Data Cloud connects with Salesforce products and third-party tools, to combine your customer data in one place and update this in real-time (depending on the data ingestion connector). Just think of all the places you currently store fragmented data about your customers. Is it spread across three, four, five, or even more platforms? This is usually the case, especially for large organisations with multiple departments or multi-national teams.
Salesforce Data Cloud allows you to pull all of the data you have about a customer into one profile, so it can be relied upon for better marketing, sales, and service activities, along with accurate and up-to-date reporting.
It’s a really exciting platform and one that Salesforce is putting in the limelight because of the way it connects otherwise siloed teams.