Data Cloud 101: Mastering Salesforce CDP [eBook]
If you’ve just gained access to Salesforce Data Cloud, or you’ve heard chatter about it in the Trailhead community and wondered what the tool does or how to use it, download our latest eBook.
2 mins
Previously known as a few different names, including ‘Salesforce CDP’, ‘Salesforce Genie’, and ‘Marketing Cloud Customer Data Platform’, the latest iteration of the Salesforce customer data platform - Salesforce Data Cloud - is hugely exciting!
Benefitting marketing, sales, and customer service teams alike, Data Cloud is heaps better than other CDPs out there for a number of reasons, all of which we delve into in the eBook.
If the term ‘CDP’ already has you scratching your head, don’t worry because we explain what that means too!
What to expect from the eBook
By the end of ‘Salesforce Data Cloud 101’ you’ll understand exactly what the software does and how it empowers business activities with real-time data about your customers.
In 2023, Salesforce granted all Enterprise and Ultimate Sales Cloud users access to a free Data Cloud account. If your business is one of the lucky ones, the eBook will help you to feel more confident planning your implementation.
The chapters inside are:
An introduction to CDPs
What is Salesforce Data Cloud?
Name changes
Overview
Data Cloud features
Example use cases
Preparing your account for Data Cloud
Getting started with Data Cloud
Tips and best practices
Whether you’re experienced in using other CDPs and just need more information about Salesforce Data Cloud specifically, or this is the first time you’re exploring the idea, this eBook will have nuggets of actionable insight for you.
Find yourself stuck or have a question? MarCloud is here to help. Send us a message and we’ll be in touch.
Anton Minnion
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
More by Anton MinnionFeatured resource
Salesforce Data Cloud 101
By the end of ‘Salesforce Data Cloud 101’ you’ll understand exactly what the software does and how it empowers business activities with real-time data about your customers. In 2023, Salesforce granted all Enterprise and Ultimate Sales Cloud users access to a free Data Cloud account. If your business is one of the lucky ones, the eBook will help you to feel more confident planning your implementation.
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