No more exporting leads from TikTok and importing them to Marketing Cloud, which comes with a number of risks such as data corruption and violating GDPR/data compliance.
The TikTok integration for Salesforce Marketing Cloud is on the AppExchange and available for Professional, Enterprise, Unlimited, and Developer editions. It uses Oauth 2.0 protocol for authentication and requires zero code to set up. So easy!
Once connected, the app allows you to transfer captured leads in real-time, meaning you can instantly include them in any of your Marketing Cloud activities i.e. automations, Journey Builder activities, SMS or email campaigns, and even further advertising.
The speed at which you can begin nurturing leads, or responding to them with sales outreach, means higher conversion rates and loyalty overall.
If you’re running TikTok advertising campaigns, you can install the connector for free and be up and running in minutes.
Of course, really consider how this new integration can play a role in your wider lead capture and nurture activities too.
Did you know? You can push Marketing Cloud audience data into TikTok for retargeting. It requires a third-party application and some configuration, so contact MarCloud to learn more.
For support along the way, don’t be afraid to get in touch with us. We’re here for strategic direction with Marketing Cloud, account audits and developer expertise, among other services!