Whether you have an established content marketing strategy, or you are just getting started, you not only want to attract your target audience but retain them too.
A newsletter is a perfect way to stay front-of-mind with your prospects and customers, by providing them with valuable, relevant, and consistent content. If you get this one right, you will have your audience looking forward to the next edition.
Top tip: Short on content? Don’t be afraid of including articles from other non-competing brands that will provide added value to your readers. For example, if your clients come to you for communication services, include alternative advice that will benefit their business, for example, top tips from your favourite marketing blog.
View the MarCloud Pardot newsletter email template.