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Fix underperforming journeys and automations
Cut waste from unused licences and features
Prove marketing's impact on revenue
Clean messy data and segmentation
Get more from the tech stack you already pay for
See if MarCloud is the right fit to help
15 mins to see if we're the right match
Lenny has 20+ years of marketing experience, blending creative ideas with data-driven strategies. He’s led campaigns that boost SEO, leads, and retention across fintech, retail, and payments. A hands-on marketer, he loves working with CRM tools, content, and digital channels to drive real results.
If you’ve ever launched a campaign that genuinely performed well but struggled to prove why, you’re not alone. It’s usually because the reporting only highlights the final click. Everything before that, such as ad engagement and email nurture, gets lost.
Lenny Davies
5 mins
Not all leads are created equal. Too often, marketing teams pass a batch of seemingly ‘hot’ leads over to sales reps, who find half go cold and the rest don’t convert to a deal. There’s frustration on both sides, missed opportunities, and a lot of time wasted. But if the business had robust lead scoring, it would have saved the headaches!
Lenny Davies
3 mins
If your marketing operations team is still seen as an IT service desk, there’s a serious misalignment in how your business values that function. Ops isn’t about ad hoc fixes, simple form builds, or reactive list requests. Reducing marketing operations to a ticketing queue undermines their potential and hinders your ability to scale, prove ROI, and remain creative.
Lenny Davies
3 mins
MarCloud Consulting has secured investment from industry leaders Lee Durham, Richard Lane, and Martin Moran, with the backing driven by the company’s unique positioning in the marketing automation space.
Lenny Davies
2 mins
When leaders hear “HubSpot automation”, they often imagine a magic button. If only we could press it once and watch the leads roll in. Customers would convert in the blink of an eye. Revenue would soar. Of course, marketing automation - and HubSpot specifically - isn’t magic. Being successful with HubSpot means having great systems, built with intent.
Lenny Davies
4 mins
If you’ve been in the world of Salesforce, HubSpot, or marketing automation recently, you’ll have heard the term RevOps. Short for Revenue Operations, it’s become one of the most talked-about approaches to driving growth. But beyond the buzzword, what does RevOps really mean, and why should marketers in particular be paying attention?
Lenny Davies
5 mins
At MarCloud, we’ve seen too many HubSpot email campaigns that start with a cheery “Hi {{first name}}” and call that personalisation done. But if you’re a marketing manager or director using HubSpot, you know that audiences don’t just want, they expect a higher level of personalisation. Delivering on these expectations is crucial for getting results.
Lenny Davies
5 mins
When people talk about CRM migration, the focus is usually on a technical checklist: data mapping, deduplication, field governance, integrations, permissions, and testing. Of course, all of these are necessary, but the technical bit is only half the work.
Lenny Davies
6 mins
Marketing automation doesn’t need to be complex to be effective. Some of the most valuable fixes are the ones that solve daily frustrations, like leads being missed. As a certified Partner, this post covers five HubSpot tips we regularly implement for clients, starting with the one that always makes teams say, “Why didn’t we do this sooner?”
Lenny Davies
4 mins
When a client first comes to us, they usually want to dive straight into the shiny creative work, such as nurture journeys, lead scoring, and clever campaigns. While those are all valuable, we rarely start there. The first port of call is almost always the marketing to sales handoff process.
Lenny Davies
5 mins
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