A recent Salesforce State of Marketing Report found that 88% of marketers worry about missing out on generative AI’s benefits, with sales and service teams not far behind. Nonetheless, they also have concerns around data integrity, accuracy, and more. Fortunately, when it comes to AI in marketing automation, Salesforce is a leader.
6 mins
Whether you’re implementing Pardot (now called Account Engagement) for the first time, or onboarding a new team member who needs access to Pardot, you’ll need to understand the various Pardot user roles and permission sets.
Tom Ryan
3 mins
You might have noticed a rise in Trailblazers talking about a product called ‘Salesforce Data Cloud’. There’s a bit of a buzz in the community because Salesforce has made the unprecedented decision...
Anton Minnion
3 mins
In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.
Anton Minnion
2 mins
If you’re new to the world of Salesforce Data Cloud, you’re probably coming up against terms like ‘data lake’, ‘data warehouse’, and ‘data lakehouse’, and wondering how they’re different from each other. Although they sound quite technical, the basics are easy to understand, once explained.
Anton Minnion
3 mins
There’s a fair bit of confusion about Salesforce Data Cloud and Snowflake Data Cloud. Given the name similarities, this isn’t surprising! However, when it comes to assessing Salesforce Data Cloud vs Snowflake, there actually shouldn’t be competition...
Anton Minnion
3 mins
Salesforce Data Cloud is a customer data platform (CDP) that integrates with Sales Cloud and Marketing Cloud out-of-the-box, which means it’s much easier to implement than other CDPs. Don’t mistake this to mean you can jump in and get setup right away though.
Tom Ryan
2 mins
If you’ve just gained access to Salesforce Data Cloud, or you’ve heard chatter about it in the Trailhead community and wondered what the tool does or how to use it, download our latest eBook.
Anton Minnion
2 mins
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
Tom Ryan
2 mins
Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.
Anton Minnion
4 mins
Managing exchange rates manually is one of those thankless tasks Salesforce Admins do every day. The good news is, there are options to avoid this!
Robbie Bain
8 mins
‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.
Taner Seker
4 mins
The more seamlessly we can automate our entire marketing workflow across multiple platforms, the better our marketing can become - and the more time we have on our hands! Account Engagement (Pardot) ‘External Actions’ brings users one step closer to this dream.
Anton Minnion
5 mins
The Account Engagement aka Pardot ‘External Activities’ feature has been available for years but it’s often overlooked by marketing teams because it requires a small amount of API integration work and frankly, without a full-time developer on-hand this can intimidate users!
Carl Mortimer
5 mins
You may have heard that Enterprise and Ultimate Sales Cloud customers are getting access to a free Data Cloud account; a powerful customer data platform that enables businesses to leverage real-time insights and customer data for better marketing.
Tom Ryan
5 mins
For a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.
Demy Watts
4 mins
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