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Account Engagement (Pardot) is now a dwindling skillset as Salesforce has shown its strongest signal that the platform is no longer a part of the roadmap. The certification is being phased out, which means a 'Pardot consultant' could instead become an Agentforce marketer.
5 mins
Employees come and go, budgets shift, markets change focus, and the economy rises and falls. Your marketing funnel evolves alongside these changes, shaped by audience preferences, a data-driven strategy, and sometimes, sheer necessity. So how do you keep things simple and aligned, versus complex and chaotic?
Jake Harrison
4 mins
Poor-quality Salesforce data can quickly derail even the most well-planned marketing and sales strategies. When data fields are incomplete, inconsistent, or duplicated, accuracy suffers, and so does your ability to report on performance or prove ROI.
Supan Maniar
6 mins
Marketers spend huge energy getting customers through the door. Designing campaigns, planning automation, building workflows, and reporting. But what happens after that first conversion? How does HubSpot continue to support the customer journey and drive ROI?
Tom Ryan
4 mins
If you’ve used HubSpot for a while, you’ll know it’s great at simplifying marketing operations. But as your setup grows, so does the complexity, and you can quickly hit limitations that stall your automation strategy. That’s where a HubSpot development company can help.
Tom Ryan
4 mins
With the not-so-recent ‘new wave’ of artificial intelligence, it’s become extremely tempting for teams to automate marketing operations across the board. Whilst there are very valid use cases for automating with the help of AI, it is not always the best practice. In this blog, we’ll look at key reasons not to automate certain parts of your marketing operations, and offer tips to avoid common pitfalls when you do.
Sam Green
5 mins
A lot of marketing teams are using HubSpot Marketing Hub, whilst their sales teams are operating out of Salesforce Sales Cloud. This is a perfectly reliable setup as long as the HubSpot Salesforce integration between the two is maintained. One of the challenges we often hear is related to Lead Assignment and how/when HubSpot can create records in Sales Cloud. Lead Assignment via the HubSpot-Salesforce integration is what we will cover in this blog.
Tom Ryan
4 mins
In the marketing automation world, two platforms dominate most conversations: Pardot (now called Marketing Cloud Account Engagement) and HubSpot Marketing Hub. Both have strong reputations, loyal user bases, and deep integrations with CRM systems. But as AI reshapes how teams prove ROI, secure budgets, and run creative campaigns, the question “Pardot vs HubSpot - what’s better for us?” has never been more relevant.
Tom Ryan
5 mins
When HubSpot and Salesforce don’t align properly, reports are unreliable, sales complain about poor-quality or incomplete leads, and marketing teams struggle to prove the impact of their campaigns. Not to mention senior leadership questioning the numbers being presented. In many cases, these problems can be traced back to something that seems simple on the surface but has huge implications if not handled well: HubSpot Salesforce field mapping.
Tom Ryan
5 mins
If your marketing operations team is still seen as an IT service desk, there’s a serious misalignment in how your business values that function. Ops isn’t about ad hoc fixes, simple form builds, or reactive list requests. Reducing marketing operations to a ticketing queue undermines their potential and hinders your ability to scale, prove ROI, and remain creative.
Lenny Davies
3 mins
HubSpot has hundreds of pre-built connectors covering everything from Salesforce and Slack to Eventbrite and Zoom. For many organisations, these native integrations are enough to keep systems connected and data flowing. But what happens when your business uses a niche platform, or when the standard integration doesn’t support the exact fields or processes you need? This is where a HubSpot API integration is necessary.
Tom Ryan
4 mins
MarCloud Consulting has secured investment from industry leaders Lee Durham, Richard Lane, and Martin Moran, with the backing driven by the company’s unique positioning in the marketing automation space.
Lenny Davies
2 mins
When leaders hear “HubSpot automation”, they often imagine a magic button. If only we could press it once and watch the leads roll in. Customers would convert in the blink of an eye. Revenue would soar. Of course, marketing automation - and HubSpot specifically - isn’t magic. Being successful with HubSpot means having great systems, built with intent.
Lenny Davies
4 mins
When it comes to marketing automation, HubSpot workflows are one of the most powerful tools at your disposal. They can take care of repetitive tasks, streamline lead management, and even improve sales handoffs, all while giving you back time to focus on strategy and creativity.
Jake Harrison
4 mins
If you’ve been in the world of Salesforce, HubSpot, or marketing automation recently, you’ll have heard the term RevOps. Short for Revenue Operations, it’s become one of the most talked-about approaches to driving growth. But beyond the buzzword, what does RevOps really mean, and why should marketers in particular be paying attention?
Lenny Davies
5 mins
Migrating your marketing automation platform is one of those projects that should never be underestimated. Whether you’re moving from Salesforce Account Engagement (Pardot) or another platform to HubSpot Marketing Hub, the goal is usually to simplify your tech stack, reduce friction, and prove more marketing ROI with less effort. And you will get there… so long as you give your HubSpot data migration the due diligence it deserves.
Tom Ryan
4 mins
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