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DevelopmentMarketing CloudCreating Email Templates for Dark Mode: Marketing Cloud & MCAE
How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?
3 mins
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Pardot Conditional Completion Action Ideas
Pardot Conditional Completion Actions aren’t actually available at the time of writing this blog but at MarCloud we’re pretty excited that it’s coming. So excited in fact, that we want to write down some ideas here!
Tom Ryan
4 mins
The Salesforce Ecosystem: Is Marketing Cloud Part of Salesforce?
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
Anton Minnion
4 mins
What Marketing Cloud Account Engagement Means for Consultancies
It's time to say farewell to 'Pardot' and hello to 'Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.
Tom Ryan
3 mins
Are Pardot & Marketing Cloud Account Engagement the Same?
Salesforce have announced that Pardot will now be known as Marketing Cloud Account Engagement. So does this mean that the platform will stay the same? What changes can we expect?
Tom Ryan
2 mins
Pardot is Renamed Marketing Cloud Account Engagement
The name ‘Pardot' will soon be no more - Pardot is changing its name to Marketing Cloud Account Engagement. Find out what this means for you and your team using the platform.
Tom Ryan
2 mins
What Do Salesforce Pardot Consultants Actually Do?
What is a Salesforce Pardot Consultant, and why consider engaging one for your business? We share the daily tasks and support a consultant can provide.
Tom Ryan
3 mins
7 Useful Marketing Automation Tips
Seven tips to help you get the most out of your marketing automation platform - from content creation, to organisation!
Tom Ryan
2 mins
Campaign Influence: How MarCloud Uses Pardot
Instructional blogs can sometimes be a little theoretical. So to give you a better idea of how to make the most of Pardot, we show you how MarCloud uses Campaign Influence.
Tom Ryan
5 mins
From Form Handlers to Forms: Tips and Tricks for Switching Over
When it comes to collecting certain kinds of information from your prospects, there are two options: Pardot forms and handlers. We run you through which option to use, and when.
Tom Ryan
1 min
Instant Cheat Sheet: Automation Studio vs. Journey Builder
Our Automation Studio vs Journey Builder Cheat Sheet is the perfect reference guide to use when you don't have the time to find the answers you're looking for!
Kumar Gurrampalli
1 min
![A Pardot Introduction for Beginners [Video]](https://www.datocms-assets.com/103555/1694452581-a-pardot-introduction-for-beginners-video.png?auto=format&dpr=0.5&w=1568)
A Pardot Introduction for Beginners [Video]
Learn more about your Pardot account, what you should be looking at, and how to use it - so you can spend more time taking advantage of Pardot's clever tricks and features!
Tom Ryan
2 mins
![Marketing Cloud’s Automation Studio vs. Journey Builder [eBook]](https://www.datocms-assets.com/103555/1694452591-automation-studio-ebook.png?auto=format&dpr=0.5&w=1568)
Marketing Cloud’s Automation Studio vs. Journey Builder [eBook]
It's not uncommon for people to often feel confused when it comes to knowing the difference between Marketing Cloud's Automation Studio and Journey Builder. Consider this as your ultimate guide as we explain the what each one does, when you should use them, and why.
Carl Mortimer
1 min
Marketing Cloud Studios: A 5-Minute Overview
We dive into a brief overview of Marketing Cloud studios. We explain each of the studios, what they do and why you should consider adding them to your marketing toolkit.
Carl Mortimer
4 mins
Why Connect Pardot & Salesforce With An Applicant Tracking System?
Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.
Chris Thompson
4 mins
How to Set Up a Pardot-Only User
Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create Pardot-only users. This post contains a step-by-step guide to make life easy for you.
Tom Ryan
3 mins
