Managing data in Salesforce Marketing Cloud Engagement comes with challenges. Lists, Data Extensions, and having multiple places to edit data within the platform can be confusing, but the main thing to know is that ‘Contact Builder’ acts as your central data designer.
3 mins
Any feature that can make content management more efficient for our clients is bound to get us excited, and when the Pardot Snippets feature was released it was all smiles at MarCloud.
Chloe Prowse
4 mins
Dynamic lists are particularly useful on your email preference page. In this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Chloe Prowse
4 mins
Pardot released their Automated Resubscribe’ feature back in August 2019. Here, I'll explain how to use the Pardot resubscribe feature and how this further enhancement has given us even more control over the resubscribe experience.
Chloe Prowse
3 mins
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of. Here, I'll go into detail as to how they automatically segment your prospects, based on matching a set of rule-based criteria.
Chloe Prowse
5 mins
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
Tom Ryan
5 mins
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.
Chloe Prowse
5 mins
Pardot sync errors can be a massive headache. It’s a basic requirement that data is syncing properly. So, this blog will help you with some of the more common sync errors that come up and how to fix them.
Carl Mortimer
5 mins
The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate.
Anton Minnion
5 mins
The concept of a recycle bin is something we should all be familiar with by now, there’s most likely one in whatever software solution you’re using. Here's what you need to know about Pardot prospects and the recycle bin.
James Haney
6 mins
Without a shadow of a doubt, any Pardot and Salesforce user will have seen the term HML or Handlebars Merge Language floating around since the big August release. So, what does this update mean for us exactly?
Anton Minnion
6 mins
In this article, we will cover everything you need to know about using Pardot Analytics for reporting to the C-suite. From how the B2B Marketing Analytics app works with Pardot, to useful tools, common terms, and great resources.
Anton Minnion
5 mins
Ready to run a Pardot audit on your account but not sure where to start? A Pardot audit is essential to keeping a healthy account. So, we’ve got a handy Pardot Audit Checklist right here that will guide you through each step.
Tom Ryan
2 mins
Pardot connectors allow you to draw information about your prospects from third-party tools into the profile for that person in Pardot. In my opinion, there at least four reasons Pardot connectors are essential. Let's go over them.
Hollie Fitzpatrick
4 mins
It’s that time of the year again, Salesforce has given us a bunch of new Pardot features. The August 2019 release gives us 8 new Pardot features to better our marketing performance. See the run-down of everything new in this article.
Anton Minnion
3 mins
We've compiled some top tips for passing the Pardot exam so you have the best chance of passing first time and becoming a Pardot champion! The exam however is not without its challenges, so, let's go over some useful insights.
Anton Minnion
2 mins
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