Book a consultation to discuss:
Integrating 3rd-party platforms and implementation
Auditing data and segmentation in HubSpot and Salesforce
Underperforming journeys and automations
Reducing license costs and inefficiencies
Campaign attribution modelling & ROI
AI readiness, Agent POC's and Claude integration
Book a 15-30 mins call to see if we are a mutual fit.
Account Engagement (Pardot) is now a dwindling skillset as Salesforce has shown its strongest signal that the platform is no longer a part of the roadmap. The certification is being phased out, which means a 'Pardot consultant' could instead become an Agentforce marketer.
5 mins
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
Anton Minnion
4 mins
It's time to say farewell to 'Pardot' and hello to 'Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.
Tom Ryan
3 mins
Salesforce have announced that Pardot will now be known as Marketing Cloud Account Engagement. So does this mean that the platform will stay the same? What changes can we expect?
Tom Ryan
2 mins
The name ‘Pardot' will soon be no more - Pardot is changing its name to Marketing Cloud Account Engagement. Find out what this means for you and your team using the platform.
Tom Ryan
2 mins
What is a Salesforce Pardot Consultant, and why consider engaging one for your business? We share the daily tasks and support a consultant can provide.
Tom Ryan
3 mins
Seven tips to help you get the most out of your marketing automation platform - from content creation, to organisation!
Tom Ryan
2 mins
Instructional blogs can sometimes be a little theoretical. So to give you a better idea of how to make the most of Pardot, we show you how MarCloud uses Campaign Influence.
Tom Ryan
5 mins
Our Automation Studio vs Journey Builder Cheat Sheet is the perfect reference guide to use when you don't have the time to find the answers you're looking for!
Kumar Gurrampalli
1 min
Learn more about your Pardot account, what you should be looking at, and how to use it - so you can spend more time taking advantage of Pardot's clever tricks and features!
Tom Ryan
2 mins
It's not uncommon for people to often feel confused when it comes to knowing the difference between Marketing Cloud's Automation Studio and Journey Builder. Consider this as your ultimate guide as we explain the what each one does, when you should use them, and why.
Carl Mortimer
1 min
We dive into a brief overview of Marketing Cloud studios. We explain each of the studios, what they do and why you should consider adding them to your marketing toolkit.
Carl Mortimer
4 mins
Understand how to deliver timely and personalised marketing to engaged candidates and employers in your database, by connecting Salesforce and Pardot with a purpose-built Applicant Tracking System.
Chris Thompson
4 mins
Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create Pardot-only users. This post contains a step-by-step guide to make life easy for you.
Tom Ryan
3 mins
What actually is Marketing Data Sharing’ and why is it useful for your business? Plus, we'll run through how to create rules for syncing a subset of Leads, Contacts, and Opportunities.
Chloe Prowse
3 mins
Your go-to comprehensive Pardot Business Units Implementation Guide with considerations and exercises to ensure you're set up for success.
Tom Ryan
3 mins
Join 2,000+ professionals who receive actionable insights to boost their automation performance.
![A Pardot Introduction for Beginners [Video]](https://www.datocms-assets.com/103555/1694452581-a-pardot-introduction-for-beginners-video.png?auto=format&dpr=0.5&w=1568)
![Marketing Cloud’s Automation Studio vs. Journey Builder [eBook]](https://www.datocms-assets.com/103555/1694452591-automation-studio-ebook.png?auto=format&dpr=0.5&w=1568)
