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Sales CloudDevelopmentHow to Fix Broken Salesforce Lead Routing
Humans are good at understanding context, so for a long time, if a prospect didn’t fill in ‘job title’ or ‘country’ fields during form submission, that was okay because a salesperson could understand the context from conversations and other fields, like the email domain. However, AI needs these fields to function properly. Beyond 2026, data quality and Salesforce lead routing are part and parcel of AI enablement.



















