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How to Fix Broken Salesforce Lead Routing

Humans are good at understanding context, so for a long time, if a prospect didn’t fill in ‘job title’ or ‘country’ fields during form submission, that was okay because a salesperson could understand the context from conversations and other fields, like the email domain. However, AI needs these fields to function properly. Beyond 2026, data quality and Salesforce lead routing are part and parcel of AI enablement.

Jake Harrison

4 mins

Coloured background with text How to Fix Broken Salesforce Lead Routing

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Training MCAE (Pardot)

Passing The Pardot Exam For Specialists: Top Tips & Advice

We've compiled some top tips for passing the Pardot exam so you have the best chance of passing first time and becoming a Pardot champion! The exam however is not without its challenges, so, let's go over some useful insights.

Anton Minnion

2 mins

Training MCAE (Pardot)

How To Embed Dynamic Content On Your Website

Pardot's dynamic content is super useful for emails and form thank you content but did you know you can use it on your website too? Watch our video on how to use Pardot dynamic content on your website.

Tom Ryan

1 min

Campaign management MCAE (Pardot)Training

Pardot Business Units: What You Need to Know

Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.

Tom Ryan

3 mins

Campaign management MCAE (Pardot)

Pardot Connected Campaigns

Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.

Tom Ryan

Development MCAE (Pardot)

Pardot Layout Templates: The Ultimate Guide

First things first – why do you need Pardot Layout Templates? I get asked this question a lot and I'll go over that in this blog. Read on for a comprehensive guide to developing responsive Pardot Landing Pages, Forms and Emails.

Tom Ryan

2 mins

Implementation MCAE (Pardot)

Pardot Marketing & Automation Statistics 2020

Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020. What better way to illustrate the power of Pardot for your B2B marketing.

Tom Ryan

1 min

Training MCAE (Pardot)

6 Marketing Automation Courses for B2B Marketers

Whether you're a beginner or experienced with marketing automation software, a marketing automation course helps develop your skills and knowledge.

Anton Minnion

2 mins

Training MCAE (Pardot)

How to Use the Natural Search Report in Pardot to Understand Your Buyers

The power of the natural search report in Pardot is understanding which keywords not only result in clicks to your website but generate revenue. There are insights in the Natural Search report that you won’t find in external website analytics tools.

Chloe Prowse

2 mins

Implementation Marketing Cloud MCAE (Pardot)

Pardot vs Marketing Cloud: What’s the Difference?

When you compare the features of Pardot, with the features of Marketing Cloud, you’ll see a lot of the same functionality. So when it comes to Pardot vs Marketing Cloud, what are the difference

Tom Ryan

3 mins

Training MCAE (Pardot)

Top 10 Marketing Automation Online Resources We Love

Your daily dose of marketing automation tips and guidance from experts with great online resources. If you have a desire to really diversify your understanding of this tech and become advanced in automation theory too, read on.

Tom Ryan

1 min

Implementation MCAE (Pardot)

The Best Pardot Feature List For Marketers 2019

Here is our Best Pardot Feature List’, published for any marketers currently considering Pardot! We give you 11 of the best features you need to know about to ensure you're getting the most out of your marketing automation investment.

Tom Ryan

2 mins

Implementation MCAE (Pardot)

Why Pardot? MarCloud Founder Tom Ryan Shares His Story

When choosing between various marketing automation tools for your business, you’ll likely ask yourself; why Pardot? In this blog you'll learn why Pardot is the automation platform of choice for MarCloud Founder Tom Ryan.

Tom Ryan

1 min

Support MCAE (Pardot)

Pardot Reporting & Proving Marketing Attribution Using Salesforce

Setting up the best marketing attribution model in Pardot can help you to prove which campaigns are contributing towards conversions and won deals in Salesforce. Level up your Pardot reporting with this tool!

Tom Ryan

3 mins

Training MCAE (Pardot)

3 Steps to Customising Your Pardot Preference Centre

In a previous blog, we discussed reasons to customise your Pardot preference centre. Now, if you're asking the question; how should you go about customising your preference centre? Here's how to do it in 3 easy steps.

Chloe Prowse

2 mins

Support MCAE (Pardot)

9 Features to Look For in a Marketing Automation Platform

Here's how to determine which features you actually need to produce engaging content, capture and nurture leads, and create a more sophisticated approach to your marketing activity.

Tom Ryan

3 mins

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