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HubSpotSupportHubSpot Claude Skills for Repeatable Marketing Processes
HubSpot Claude skills turn one-off AI prompts into repeatable marketing processes. A practical guide for leaders scaling operations and proving ROI.
5 mins
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An Epic Example of Pardot Dynamic Content for Blogs
Just for fun, we've created a blog that's entirely made of Pardot dynamic content. It's not great for SEO but it's a great example of creatively using dynamic content. Fill in the form below to choose which blog content you want to see!
Tom Ryan
1 min
Announcing Our Handy How-To Pardot Videos: Now On YouTube
We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.
Hollie Fitzpatrick
2 mins
Salesforce User Sync & Identity License Mapping: What to Expect
The problem we face since the single-sign-on (SSO) update is that Pardot-only users have a specific role within Pardot. So, can this be amended for each user? The answer is, we can create custom profiles for Identity users in Salesforce.
Hollie Fitzpatrick
4 mins
Why Your Pardot Unsubscribe Should Be Two-Click
As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.
Hollie Fitzpatrick
4 mins
Pardot vs. Google Analytics: Why is My Data Different?
One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!
Hollie Fitzpatrick
5 mins
A Pardot Consultant’s Tips: How to Prepare for the SSO Update
In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.
Chloe Prowse
4 mins
How to Import and Export Prospects Correctly in Pardot
Importing and exporting prospects are two great features of Pardot. We recommend keeping your Pardot tidy and spring cleaning it every so often. This blog covers how to import and export prospects correctly.
Hollie Fitzpatrick
3 mins
Ensuring APIs Are Still Accessible With Salesforce SSO
With the end of Pardot-only logins, coming February 15th 2021 (this is the date provided so far), users who are not enabled with Salesforce SSO (Single Sign On) will lose their ability to log into Pardot. Fear not, we have a solution for you!
Hollie Fitzpatrick
3 mins
What Are Pardot Tags? 3 Ways to Use Them Effectively
Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.
Hollie Fitzpatrick
4 mins
How to Set Up Pardot Users: Identity Licenses, Pardot SSO, User Sync & Business Units
Before we can embark on our marketing automation journey and explore exciting features, we must first set up our users. As part of the Spring’21 release, Pardot-only users will be retired from February 2021.
Hollie Fitzpatrick
6 mins
![B2B Marketer’s Handbook: Pardot Grading & Scoring That Works [EBOOK]](https://www.datocms-assets.com/103555/1694453613-blog-features-images-2021-6-1.jpg?auto=format&dpr=0.5&w=1568)
B2B Marketer’s Handbook: Pardot Grading & Scoring That Works [EBOOK]
Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.
Tom Ryan
3 mins
![Pardot Grading & Scoring Worksheet [FREE DOWNLOAD]](https://www.datocms-assets.com/103555/1694453622-blog-features-images-2021-7.jpg?auto=format&dpr=0.5&w=1568)
Pardot Grading & Scoring Worksheet [FREE DOWNLOAD]
Understanding how Pardot grading and scoring works is different from being able to plan and implement customised models. The Pardot Grading & Scoring Worksheet is an interactive tool for marketers to use to plan their own models.
Tom Ryan
2 mins
Pardot Lightning Email Builder: Webinar with Live Demo
In previous blogs, we’ve run through the main capabilities and setup steps for Pardot’s new Drag-and-Drop Email Builder. Recently, I was invited to co-host a webinar with Pardot specialists so users can see first-hand how the feature works.
Tom Ryan
4 mins
The Beginner’s Guide to Pardot Field Definitions
The most basic capability of a marketing automation software is the ability to input fields of information we can use to fill out a prospect’s profile. Pardot field definitions are the types of fields that exist to contain essential information.
Hollie Fitzpatrick
4 mins
Why Salesforce Campaign Influence is a Must for Proving ROI
Tracking campaign impact on revenue is vital to proving marketing return on investment and Salesforce Campaign Influence helps you to do exactly. By combining Account Engagement Campaign data with Salesforce Leads and Contacts, you can associate Opportunities to multiple marketing campaigns.
Anton Minnion
5 mins
