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8 Essential HubSpot Dashboard Examples for Marketers

HubSpot provides out-of-the-box dashboards, and these are a reasonable starting point for most marketers. They give visibility into performance across channels and activities, and they help teams stay organised. What they don’t do is surface the specific metrics needed to connect marketing efforts to revenue and return on investment. This is why looking at HubSpot dashboard examples is more useful than relying on what already exists.

Tom Ryan

6 mins

8 Essentials HubSpot Dashboard Example for Marketers

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Sales Cloud Training

How To Enable & Use Salesforce Engagement History

Many clients are aiming to bridge the gap between Sales and Marketing and we are loving it! That's why we highly recommend you enable Salesforce Engagement History. In this blog we cover the benefits and how to enable it.

Chloe Prowse

6 mins

Audit MCAE (Pardot)

Pardot Marketing Calendar for Account Hygiene [DOWNLOAD]

Even with all the right tools, it can be hard to keep track of when you need to do everything. Not with the free Pardot marketing calendar.

Tom Ryan

2 mins

Audit MCAE (Pardot)

How to Organise Your Pardot Account Like a Pro [EBOOK]

We make it our mission to ensure you’re getting the most out of your marketing automation activity. Here's how to keep your Pardot account organised!

Tom Ryan

2 mins

MarCloud

MarCloud Shortlisted for B2B Marketing 2021 Martech Awards

In the B2B Marketing 2021 Martech Awards, MarCloud has been shortlisted for two awards! As well as sharing the news, this is an invitation to join us in the live Martech Awards ceremonies on LinkedIn this 24-25 March.

Tom Ryan

2 mins

Support MCAE (Pardot)

An Epic Example of Pardot Dynamic Content for Blogs

Just for fun, we've created a blog that's entirely made of Pardot dynamic content. It's not great for SEO but it's a great example of creatively using dynamic content. Fill in the form below to choose which blog content you want to see!

Tom Ryan

1 min

Training MCAE (Pardot)

Announcing Our Handy How-To Pardot Videos: Now On YouTube

We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.

Hollie Fitzpatrick

2 mins

Sales Cloud Training

Salesforce User Sync & Identity License Mapping: What to Expect

The problem we face since the single-sign-on (SSO) update is that Pardot-only users have a specific role within Pardot. So, can this be amended for each user? The answer is, we can create custom profiles for Identity users in Salesforce.

Hollie Fitzpatrick

4 mins

Support MCAE (Pardot)

Why Your Pardot Unsubscribe Should Be Two-Click

As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.

Hollie Fitzpatrick

4 mins

Support MCAE (Pardot)

Pardot vs. Google Analytics: Why is My Data Different?

One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!

Hollie Fitzpatrick

5 mins

Support MCAE (Pardot)

A Pardot Consultant’s Tips: How to Prepare for the SSO Update

In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.

Chloe Prowse

4 mins

Training MCAE (Pardot)

How to Import and Export Prospects Correctly in Pardot

Importing and exporting prospects are two great features of Pardot. We recommend keeping your Pardot tidy and spring cleaning it every so often. This blog covers how to import and export prospects correctly.

Hollie Fitzpatrick

3 mins

Sales Cloud Support

Ensuring APIs Are Still Accessible With Salesforce SSO

With the end of Pardot-only logins, coming February 15th 2021 (this is the date provided so far), users who are not enabled with Salesforce SSO (Single Sign On) will lose their ability to log into Pardot. Fear not, we have a solution for you!

Hollie Fitzpatrick

3 mins

Support MCAE (Pardot)

What Are Pardot Tags? 3 Ways to Use Them Effectively

Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.

Hollie Fitzpatrick

4 mins

Sales Cloud MCAE (Pardot)

How to Set Up Pardot Users: Identity Licenses, Pardot SSO, User Sync & Business Units

Before we can embark on our marketing automation journey and explore exciting features, we must first set up our users. As part of the Spring’21 release, Pardot-only users will be retired from February 2021.

Hollie Fitzpatrick

6 mins

Support MCAE (Pardot)

B2B Marketer’s Handbook: Pardot Grading & Scoring That Works [EBOOK]

Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.

Tom Ryan

3 mins

Blog

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