Book a consultation to discuss:
Integrating 3rd-party platforms and implementation
Auditing data and segmentation in HubSpot and Salesforce
Underperforming journeys and automations
Reducing license costs and inefficiencies
Campaign attribution modelling & ROI
AI readiness, Agent POC's and Claude integration
Book a 15-30 mins call to see if we are a mutual fit.
Account Engagement (Pardot) is now a dwindling skillset as Salesforce has shown its strongest signal that the platform is no longer a part of the roadmap. The certification is being phased out, which means a 'Pardot consultant' could instead become an Agentforce marketer.
5 mins
With every Salesforce Marketing Cloud release, I’m eager to learn how the features and functionality have been improved. I’m happy to report the October 21 release does not disappoint!
Kumar Gurrampalli
3 mins
The Pardot Winter 22 release is here and there is a lot to unpack! So what does this mean for Pardot users? In a recent webinar with Director of Product Management at Salesforce, Kylie Yancey, we took a look at the features.
Tom Ryan
2 mins
Your go-to Salesforce Marketing Cloud glossary to decode and demystify common terms and acronyms when using the platform! Download and print to share with your team.
Kumar Gurrampalli
1 min
When it comes to using Data Extensions, once you get the hang of them you’ll realise they are a very useful tool within the Marketing Cloud platform - so it’s important to get familiar with how they work.
Anton Minnion
2 mins
When an organisation has multiple stakeholders with a vested interest in where and how funds are being used, reporting on not-for-profit marketing activity must justify every pound, dollar, or euro spent.
Anton Minnion
5 mins
Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Chloe Prowse
7 mins
When used strategically Marketing Cloud Interactive Email Forms can be hugely powerful for prospect engagement. Here are four of the ways we like to use them.
Tom Ryan
3 mins
Global Cloud Solution Alliances Senior Manager at Salesforce, Lindsey Mark explains how to manage your Pardot Lightning App configuration so it's ready for Pardot's new Landing Page Builder.
Lindsey Mark
4 mins
Depending on your core marketing channels, for any business it can actually be very effective to use both Salesforce Marketing Cloud and Pardot for great results.
Tom Ryan
2 mins
Much like the Lightning Email Builder released towards the end of 2020, the new Landing Page Builder means the way we build landing pages is about to get a whole lot easier.
Tom Ryan
3 mins
The Salesforce Winter 22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.
Anton Minnion
3 mins
When it comes to managing non-profit volunteer recruitment activity, it’s certainly not something that should be taken lightly. Here are four ways Pardot can support your efforts.
Tom Ryan
2 mins
What is a Sender Score and how can Pardot users ensure the best email deliverability? We reveal how to prevent and resolve issues using the Pardot spam analysis tool.
Anton Minnion
3 mins
If you’re a business that operates under a Software as a Service (SaaS) model, then this webinar will demonstrate the technical applications of setting up and maintaining lead capture and prospect nurture journeys for better business outcomes.
Tom Ryan
2 mins
Apple’s Mail Privacy Protection came into effect on September 20, 2021, as part of the Apple iOS 15 release. If you have sent any Pardot emails since the release you may have witnessed an increase in open rates.
Anton Minnion
2 mins
Join 2,000+ professionals who receive actionable insights to boost their automation performance.
![Salesforce Marketing Cloud: Beginner’s Guide to Data Extensions [eBook]](https://www.datocms-assets.com/103555/1694452786-salesforce-marketing-cloud-data-extensions.jpg?auto=format&dpr=0.5&w=1568)
