Featured Article
DevelopmentMarketing CloudCreating Email Templates for Dark Mode: Marketing Cloud & MCAE
How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?
3 mins
Blog
Showing all posts
Using Pardot Dynamic Lists for More Efficient Marketing
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of. Here, I'll go into detail as to how they automatically segment your prospects, based on matching a set of rule-based criteria.
Chloe Prowse
5 mins
A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
Tom Ryan
5 mins
Why You Should Use Pardot Folders for Better Marketing
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.
Chloe Prowse
5 mins
Common Pardot Sync Errors & How To Approach Them
Pardot sync errors can be a massive headache. It’s a basic requirement that data is syncing properly. So, this blog will help you with some of the more common sync errors that come up and how to fix them.
Carl Mortimer
5 mins
A Simple Guide to Salesforce Marketing Cloud Journey Builder
The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate.
Anton Minnion
5 mins
Pardot Prospects and the Recycle Bin
The concept of a recycle bin is something we should all be familiar with by now, there’s most likely one in whatever software solution you’re using. Here's what you need to know about Pardot prospects and the recycle bin.
James Haney
6 mins
Why You Should Use Handlebars Merge Language (HML) for Pardot
Without a shadow of a doubt, any Pardot and Salesforce user will have seen the term HML or Handlebars Merge Language floating around since the big August release. So, what does this update mean for us exactly?
Anton Minnion
6 mins
Pardot Analytics Explained: B2B Marketing Analytics App + Winter Releases
In this article, we will cover everything you need to know about using Pardot Analytics for reporting to the C-suite. From how the B2B Marketing Analytics app works with Pardot, to useful tools, common terms, and great resources.
Anton Minnion
5 mins
The Pardot Audit Checklist: Your Guide to Success
Ready to run a Pardot audit on your account but not sure where to start? A Pardot audit is essential to keeping a healthy account. So, we’ve got a handy Pardot Audit Checklist right here that will guide you through each step.
Tom Ryan
2 mins
Everything You Need to Know About Pardot Connectors
Pardot connectors allow you to draw information about your prospects from third-party tools into the profile for that person in Pardot. In my opinion, there at least four reasons Pardot connectors are essential. Let's go over them.
Hollie Fitzpatrick
4 mins
Pardot’s August 19’ Release: New Features to Know About
It’s that time of the year again, Salesforce has given us a bunch of new Pardot features. The August 2019 release gives us 8 new Pardot features to better our marketing performance. See the run-down of everything new in this article.
Anton Minnion
3 mins
Passing The Pardot Exam For Specialists: Top Tips & Advice
We've compiled some top tips for passing the Pardot exam so you have the best chance of passing first time and becoming a Pardot champion! The exam however is not without its challenges, so, let's go over some useful insights.
Anton Minnion
2 mins
How To Embed Dynamic Content On Your Website
Pardot's dynamic content is super useful for emails and form thank you content but did you know you can use it on your website too? Watch our video on how to use Pardot dynamic content on your website.
Tom Ryan
1 min
Pardot Business Units: What You Need to Know
Pardot Business Units is a great new feature to help larger organisations structure their marketing teams and manage data. It's key to think about how best to structure your account before jumping in! We break it down for you here.
Tom Ryan
3 mins
Pardot Connected Campaigns
Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.
