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DevelopmentMarketing CloudCreating Email Templates for Dark Mode: Marketing Cloud & MCAE
How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?
3 mins
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Pardot Email Marketing With the Drag-and-Drop Email Builder
As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.
Hollie Fitzpatrick
7 mins
Pardot Releases 2020: Winter ’21
It’s that time of year again! Here at MarCloud Consulting, we are very excited about the new Pardot features and upgrades debuted in the Winter’21 Release… so we thought we would share these with you!
Hollie Fitzpatrick
6 mins
Customising Your Salesforce Dashboards for Easy Reporting
The ability to build a dashboard from scratch (in Lightning Experience) means customising and displaying data exactly as you need it. Here's how.
Robbie Bain
4 mins
Pardot Hard Bounced vs Opted Out vs Do Not Email: A Guide
There are a handful of reasons we may not be able to email prospects in Pardot. The three most common are when a prospect is marked with either Opted Out’, Do Not Email’, or the dreaded Pardot Hard Bounced’.
Hollie Fitzpatrick
7 mins
How Marketers Can Show Pardot ROI to the C-Suite
Pardot requires a decent chunk of budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by showing clear marketing and Pardot ROI.
Chloe Prowse
4 mins
MarCloud Consulting Wins Global PR & Marketing Excellence Award
MarCloud Consulting has been awarded Campaign of the Year’ in the 2020 Public Relations and Marketing Excellence Awards! Presented by the Business Intelligence Group, in recognition of quantifiable business results.
Tom Ryan
3 mins
Pardot Lists vs Tags: Which Is Best?
It’s an ongoing debate in the Pardot community whether we should use lists or tags, they’re both very useful and both offer ways to provide structure and segment your prospects. We are definitely on the “team list” on most occasions.
Hollie Fitzpatrick
5 mins
What Do We Need For Great Pardot Lead Generation?
The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts, if we have the right basics in place.
Tom Ryan
5 mins
Pardot Cookies Update: First-Party vs Third-Party
As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta. What’s the difference between third-party and first-party cookies? We explore in this article.
Hollie Fitzpatrick
2 mins
Revealed: The New Drag-and-Drop Pardot Email Builder
A brand new Pardot email builder is actually happening… and the best news is that it will be made available to all Pardot editions. The New Drag-and-Drop Pardot Email Builder is going to make the way we create emails a whole lot easier.
Anton Minnion
1 min
Where To Start With B2B Marketing Analytics Plus Dashboards
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes. Pardot allows us to report on a variety of stats across different marketing assets.
Chloe Prowse
6 mins
Why Outsourced Marketing Automation Services Should Be Agile
Finding marketing automation services can be an overwhelming task. As automation software continues to become a necessity, there are plenty of new providers cropping up to help businesses capitalise on their technology investment.
Tom Ryan
5 mins
Automation as a Marketing Career Path: Q&A With An Expert
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
Tom Ryan
10 mins
Save Time with a Solid Pardot Email Template Library
Imagine having a collection of Pardot email templates that can be easily edited. The team at MarCloud have a Pardot email template library, full of pre-built templates for the key campaigns that every Pardot B2B marketer needs.
Anton Minnion
3 mins
The Ins and Outs of Pardot and Salesforce Integration
There’s a little more to Pardot and Salesforce integration and it’s important to do all of the set up before importing any data. In order for the two systems to work together correctly, you'll need to test and configure your Pardot account.
Hollie Fitzpatrick
3 mins
