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SupportHubSpotCopy Our HubSpot Lead Scoring Template for Sales-Ready MQLs
Adapt MarCloud’s HubSpot lead scoring template to reduce manual qualification, identify sales-ready leads, and improve the timing of sales handoffs.
7 mins
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3 Ideas for Mobile Geofencing in Marketing Cloud
Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.
Chris Thompson
4 mins
Pardot Domain Setup: A Step-by-Step Guide
Clients or consultants don't need to be anxious about their Pardot domain setup. It's pretty easy when you know what to do. Here's a guide!
Tom Ryan
5 mins
How to Set Up Your Pardot Tracker Domain
Implementing Pardot (now called Account Engagement) comes with two types of domain setup, one of which is what we call creating a ‘tracker domain’.
Tom Ryan
4 mins
9 Must-Use Salesforce Marketing Cloud Features
With so many tools across the full suite, it’s time we shared our ‘must-use’ pick of all the Salesforce Marketing Cloud features available.
Anton Minnion
3 mins
How to Remove & Prevent Salesforce Duplicate Records
Having duplicate records in Salesforce is a problem for a few reasons and can be common thanks to ‘AMPSEA'. Here's how to find and merge Salesforce duplicate records.
Ellie Anderson
4 mins
Using Dynamic Content in Salesforce Marketing Cloud
You may have noticed the ‘Dynamic Content’ Block in Salesforce Marketing Cloud Engagement before, yet steered clear of using it, fearing it could be too complicated to set up correctly.
Kumar Gurrampalli
4 mins
![Measuring Pardot ROI [Free eBook]](https://www.datocms-assets.com/103555/1694451334-pardot-measuring-roi-ebook-cover.jpg?auto=format&w=540)
Measuring Pardot ROI [Free eBook]
With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.
Chris Thompson
1 min
Improving UX with Pardot Forms & Progressive Profiling
Progressive profiling is a Pardot form feature that aids user experience just as much as it helps businesses to understand more about prospects over time.
Anton Minnion
4 mins
What is B2B Marketing Analytics Plus?
We love to rave about B2B Marketing Analytics for Pardot. What some users don’t realise though, is that there is a superior version of B2B Marketing Analytics available too: B2B Marketing Analytics Plus.
Tom Ryan
2 mins
5 Reasons To Use Pardot Advanced & Business Units
There comes a point in time when the Pardot Plus edition reaches its limits. When this happens, it’s usually time to upgrade to Pardot Advanced. See some common scenarios that illustrate when you might need to upgrade.
Tom Ryan
3 mins
How Many Marketing Automation Specialists Do You Really Need?
Depending on the scope of your activity now and into the future, it’s likely you’ll need an entire team focused solely on your automation activities. This is because there are many skills required.
Tom Ryan
3 mins
Engagement Studio Examples: Client-Side vs. Agency
Ready to be inspired by how other businesses are making the most of Engagement Studio? Download your copy of the Engagement Studio Examples: Client-Side vs. Agency PDF here.
Karen Kalejaiye
2 mins
What is Pardot Engagement Studio? Basics to Brilliance eBook
Whether you’re an old hat at Engagement Studio or you’re just getting started – we’ve created a free eBook resource to help you go from basic to brilliant.
Tom Ryan
1 min
How Long Does it Take to Learn Pardot?
Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed
Tom Ryan
2 mins
Reduce Pardot Automation Rules With Conditional Completion Actions
Thanks to Conditional Completion Actions, we’re able to greatly reduce the number of Pardot Automation Rules required for Grading.
Tom Ryan
2 mins
