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HubSpotSupportHubSpot Claude Skills for Repeatable Marketing Processes
HubSpot Claude skills turn one-off AI prompts into repeatable marketing processes. A practical guide for leaders scaling operations and proving ROI.
5 mins
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Creating Email Templates for Dark Mode: Marketing Cloud & MCAE
How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?
Tom Ryan
3 mins
Top Salesforce Marketing Cloud Email Studio Features
Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.
Tom Ryan
3 mins
Is Pardot a CRM? (& Other Implementation Questions)
If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?
Tom Ryan
2 mins
How Sales Can Easily Add to Pardot Lists From Salesforce
Assuming you’re integrated and ready to rock, you’re able to easily add leads to a Pardot List and Engagement Studio easily from within Salesforce.
Anton Minnion
3 mins
Salesforce Marketing Cloud: An Eloqua Alternative
You may have already heard that Oracle is laying off hundreds of its employees primarily focused on the advertising and customer experience group. This could massively impact Eloqua customers and for some, it will be the beginning of a search for Eloqua alternatives.
Tom Ryan
7 mins
![How to Define B2B Qualified Leads [eBook]](https://www.datocms-assets.com/103555/1694451701-define-b2b-qualified-leads.jpg?auto=format&dpr=0.5&w=1568)
How to Define B2B Qualified Leads [eBook]
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!
Anton Minnion
2 mins
Download: Lead Grading Calculator for MCAE
Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.
Karen Kalejaiye
3 mins
MarCloud Shortlisted for B2B Agency of the Year
We’re thrilled when our hard work is recognised in the wider industry. That’s why we’re happy to announce that MarCloud is shortlisted for B2B Agency of the Year in the 2022 UK Agency Awards!
Tom Ryan
1 min
Why is Marketing Cloud Engage the Leading MAP for Data?
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. Here's why.
Anton Minnion
4 mins
5 Mistakes to Avoid With the Account Engagement Drag-and-Drop Email Builder
The Account Engagement drag-and-drop Email Builder functionality is a game-changer. Learn more about these five mistakes to avoid to help make your email marketing the best yet!
Chris Thompson
3 mins
MarCloud is Now ISO 27001 Certified!
MarCloud have reached a significant milestone in achieving our ISO 27001 certification - an internationally recognised and credible standard of client data management and security!
Tom Ryan
2 mins
![[eBook] Account Engagement Landing Page & Email Development Best Practices](https://www.datocms-assets.com/103555/1694452384-ebook-account-engaqgement-development.png?auto=format&dpr=0.5&w=1568)
[eBook] Account Engagement Landing Page & Email Development Best Practices
No longer do you need coding or developer experience to create effective Marketing Cloud Account Engagement landing pages and emails. Using Account Engagement's designated Builder feature, we'll explain some best practice tips and tricks to make the most of your landing pages and emails.
Corina Gorodetchi
2 mins
Checklist: Marketing Cloud Account Engagement Landing Pages & Email Best Practices
We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!
Anton Minnion
2 mins
What Does Account Engagement’ Actually Mean?
With Pardot recently being renamed to Marketing Cloud Account Engagement’, much of the community has been quick to point out that account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.
Chris Thompson
3 mins
Is Marketing Cloud Part of Salesforce?
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
Anton Minnion
4 mins
