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HubSpotSupportHubSpot Claude Skills for Repeatable Marketing Processes
HubSpot Claude skills turn one-off AI prompts into repeatable marketing processes. A practical guide for leaders scaling operations and proving ROI.
5 mins
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Top 10 Marketing Automation Online Resources We Love
Your daily dose of marketing automation tips and guidance from experts with great online resources. If you have a desire to really diversify your understanding of this tech and become advanced in automation theory too, read on.
Tom Ryan
1 min
The Best Pardot Feature List For Marketers 2019
Here is our Best Pardot Feature List’, published for any marketers currently considering Pardot! We give you 11 of the best features you need to know about to ensure you're getting the most out of your marketing automation investment.
Tom Ryan
2 mins
Why Pardot? MarCloud Founder Tom Ryan Shares His Story
When choosing between various marketing automation tools for your business, you’ll likely ask yourself; why Pardot? In this blog you'll learn why Pardot is the automation platform of choice for MarCloud Founder Tom Ryan.
Tom Ryan
1 min
Pardot Reporting & Proving Marketing Attribution Using Salesforce
Setting up the best marketing attribution model in Pardot can help you to prove which campaigns are contributing towards conversions and won deals in Salesforce. Level up your Pardot reporting with this tool!
Tom Ryan
3 mins
3 Steps to Customising Your Pardot Preference Centre
In a previous blog, we discussed reasons to customise your Pardot preference centre. Now, if you're asking the question; how should you go about customising your preference centre? Here's how to do it in 3 easy steps.
Chloe Prowse
2 mins
9 Features to Look For in a Marketing Automation Platform
Here's how to determine which features you actually need to produce engaging content, capture and nurture leads, and create a more sophisticated approach to your marketing activity.
Tom Ryan
3 mins
3 Reasons to Customise Your Pardot Preference Center
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences. In this blog we cover 3 reasons why you should do so.
Chloe Prowse
2 mins
Why You Need a Lead Management Plan for Pardot
What happens to your leads once they enter Pardot is just as important as getting them there. Lead management allows you to score and grade your leads so you have a clear idea of which are qualified. Let's cover how and why.
Anton Minnion
2 mins
Benefits of Pardot Forms vs Form Handlers + Tips
In Pardot (now called Marketing Cloud Account Engagement) you have two options for creating forms. You can use Pardot form handlers or Pardot forms using an iframe. Which you choose, is dependent on your business needs. Before deciding, you should be aware of the benefits of Pardot forms vs form handlers because, in our opinion, Pardot forms are the better long-term option.
Tom Ryan
4 mins
3 Ways to Extract Data from Salesforce
There are numerous ways to export data from Salesforce, and the tool you use will largely depend on the scenario and your budget.
Ollie Dodd
3 mins
Understanding Pardot Notifications for User Email Preferences
Understanding Pardot notifications for email preferences is key, so that you can receive the right types of alerts when the leads you are interested in are active, and cut the unnecessary emails. I'll run through what each of them do.
Chloe Prowse
2 mins
How to Plan a Pardot Nurture Campaign Using Engagement Studio
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Anton Minnion
4 mins
Pardot Lead Scoring Best Practices for Success
Pardot Lead Scoring is one of those marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. Let's go over it in detail.
Anton Minnion
4 mins
Why B2B Marketing Automation is the Key to Demonstrating ROI
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. It allows you to show the journey of your prospects from their initial touchpoint online, to their moment of conversion.
Tom Ryan
1 min
Pardot Agency vs. Freelance Consultant: Your Options Explained
As if getting to grips with Pardot wasn’t testing enough, finding external support comes with challenges! Get help deciding whether to recruit a freelance consultant for your Pardot requirements or employ a go-to Pardot agency.
Tom Ryan
2 mins
