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HubSpotSupportHubSpot Claude Skills for Repeatable Marketing Processes
HubSpot Claude skills turn one-off AI prompts into repeatable marketing processes. A practical guide for leaders scaling operations and proving ROI.
5 mins
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New Account Engagement (Pardot) Specialist Exam by MarCloud
True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.
Tom Ryan
2 mins
Prospect Mailability & Transactional Emails in Pardot
Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.
Anton Minnion
4 mins
How to Automate Currency Conversion in Salesforce Using Flow
Managing exchange rates manually is one of those thankless tasks Salesforce Admins do every day. The good news is, there are options to avoid this!
Robbie Bain
8 mins
Creating ‘Black Friday’ Email Campaigns in Marketing Cloud
‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.
Taner Seker
4 mins
Quick-Start Guide to Pardot External Actions
The more seamlessly we can automate our entire marketing workflow across multiple platforms, the better our marketing can become - and the more time we have on our hands! Account Engagement (Pardot) ‘External Actions’ brings users one step closer to this dream.
Anton Minnion
5 mins
Pardot External Activities Explained
The Account Engagement aka Pardot ‘External Activities’ feature has been available for years but it’s often overlooked by marketing teams because it requires a small amount of API integration work and frankly, without a full-time developer on-hand this can intimidate users!
Carl Mortimer
5 mins
How to Manage & Clean Your Pardot Database
There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.
Chris Thompson
3 mins
What are Operational Emails in Pardot (MCAE)?
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
Triana Jarman
4 mins
Managing Pardot Cookie Consent & Web Tracking
Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.
Hollie Fitzpatrick
2 mins
Quiz: Salesforce Marketing Cloud vs Pardot
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
Tom Ryan
1 min
![A Guide to Salesforce Marketing Tools [eBook]](https://www.datocms-assets.com/103555/1694446984-salesforce-marketing-tools-feature.png?auto=format&dpr=0.5&w=1568)
A Guide to Salesforce Marketing Tools [eBook]
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
Tom Ryan
1 min
Quick Explainer: Sales Cloud vs Salesforce Platform
For marketers, it’s important to know these differences between Sales Cloud vs Salesforce Platform, and how to use each platform.
Eoin Walsh
4 mins
How to Master Lead Source in Salesforce & Account Engagement
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Triana Jarman
5 mins
How to Automate Lead Assignment for Salesforce Platforms
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Tom Ryan
5 mins
5 Salesforce Basics All Marketers Should Learn
It can be intimidating to use Salesforce as a marketer. The good news is, you just need to learn Salesforce basics, not the whole platform.
Ellie Anderson
4 mins
