Book a consultation to discuss:
Integrating 3rd-party platforms and implementation
Auditing data and segmentation in HubSpot and Salesforce
Underperforming journeys and automations
Reducing license costs and inefficiencies
Campaign attribution modelling & ROI
AI readiness, Agent POC's and Claude integration
Book a 15-30 mins call to see if we are a mutual fit.
Jake is a Business Strategist and Data Apprentice and has a strong interest in analytics and statistics.
Humans are good at understanding context, so for a long time, if a prospect didn’t fill in ‘job title’ or ‘country’ fields during form submission, that was okay because a salesperson could understand the context from conversations and other fields, like the email domain. However, AI needs these fields to function properly. Beyond 2026, data quality and Salesforce lead routing are part and parcel of AI enablement.
Jake Harrison
4 mins
SMS is an increasingly valuable channel for sales, marketing, and service teams. With higher open rates and faster response times than email, text messaging can significantly improve engagement when used appropriately.
Jake Harrison
4 mins
Employees come and go, budgets shift, markets change focus, and the economy rises and falls. Your marketing funnel evolves alongside these changes, shaped by audience preferences, a data-driven strategy, and sometimes, sheer necessity. So how do you keep things simple and aligned, versus complex and chaotic?
Jake Harrison
4 mins
When it comes to marketing automation, HubSpot workflows are one of the most powerful tools at your disposal. They can take care of repetitive tasks, streamline lead management, and even improve sales handoffs, all while giving you back time to focus on strategy and creativity.
Jake Harrison
4 mins
As artificial intelligence dominates discussion in the world of tech, it’s easy to get caught up in the buzz around what’s possible with marketing automation campaigns. At the same time, many customers are forgetting to address the basics of their accounts first. Specifically, are you able to report on current activity and performance with Sales Cloud dashboards and reports?
Jake Harrison
3 mins
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