In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.
Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?
You may have noticed the ‘Dynamic Content’ Block in Salesforce Marketing Cloud Engagement before, yet steered clear of using it, fearing it could be too complicated to set up correctly.
Depending on the scope of your activity now and into the future, it’s likely you’ll need an entire team focused solely on your automation activities. This is because there are many skills required.
As with any premium software, Salesforce Marketing Cloud comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.
How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?
Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.
You may have already heard that Oracle is laying off hundreds of its employees primarily focused on the advertising and customer experience group. This could massively impact Eloqua customers and for some, it will be the beginning of a search for Eloqua alternatives.
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. Here's why.
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
Our Automation Studio vs Journey Builder Cheat Sheet is the perfect reference guide to use when you don't have the time to find the answers you're looking for!
It's not uncommon for people to often feel confused when it comes to knowing the difference between Marketing Cloud's Automation Studio and Journey Builder. Consider this as your ultimate guide as we explain the what each one does, when you should use them, and why.
With every Salesforce Marketing Cloud release, I’m eager to learn how the features and functionality have been improved. I’m happy to report the October 21 release does not disappoint!
Your go-to Salesforce Marketing Cloud glossary to decode and demystify common terms and acronyms when using the platform! Download and print to share with your team.
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