Tom Ryan

Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.

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Coloured background with How to Master the HubSpot Salesforce Sync headline

How to Master the HubSpot Salesforce Sync

A lot of marketing teams are using HubSpot Marketing Hub, whilst their sales teams are operating out of Salesforce Sales Cloud. This is a perfectly reliable setup as long as the HubSpot Salesforce integration between the two is maintained. One of the challenges we often hear is related to Lead Assignment and how/when HubSpot can create records in Sales Cloud. Lead Assignment via the HubSpot-Salesforce integration is what we will cover in this blog.

Coloured background with text How to Ensure a Successful HubSpot Integration

How to Ensure a Successful HubSpot Integration

Integrating HubSpot Marketing Hub with the rest of your tech stack isn’t a backend task for IT. It’s a strategic move with direct consequences for how effectively your team can prove marketing ROI, secure future budget, and run campaigns without technical roadblocks. Whether it’s syncing data between platforms, streamlining marketing project management, or powering attribution reporting, a successful HubSpot integration is essential to productive marketing.

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