Book a call with MarCloud's Founder to discuss:
Integrating HubSpot and Salesforce
Auditing CRM data and segmenting data
Underperforming workflows and automations
Reducing license costs and inefficiencies
Revenue attribution modelling and proving ROI
AI readiness, Agent POC's, and Claude integration
Within 30 minutes, you'll know the best next step for your business.
If you’re using HubSpot, you probably already played around with dashboards. What you may not have is the right dashboards, and by this I mean ones designed to show immediate business impact through tangible KPIs, such as pipeline health, sales performance, and marketing contribution to revenue.
10 min
HubSpot Salesforce integration lets you keep Salesforce as your primary CRM while using HubSpot for marketing, sales, and service purposes. Set it up by first checking access, configuring the native connector, and then testing each team’s workflows, adding custom integration where out-of-the-box syncing won’t meet your requirements.
Tom Ryan
7 mins
Adapt MarCloud’s HubSpot lead scoring template to reduce manual qualification, identify sales-ready leads, and improve the timing of sales handoffs.
Tom Ryan
7 mins
If you already use Sales Cloud, Account Engagement, or Marketing Cloud Engagement, you may know this product as Marketing Cloud Advanced Edition. Salesforce now positions it as Marketing Cloud Next Advanced Edition, the higher of the two core-platform editions within Marketing Cloud Next. This guide explains what Advanced Edition includes, how it differs from Growth Edition, and how it fits alongside Salesforce’s existing marketing products.
Tom Ryan
12 mins
HubSpot Claude skills turn one-off AI prompts into repeatable marketing processes. A practical guide for leaders scaling operations and proving ROI.
Tom Ryan
5 mins
Account Engagement (Pardot) is now a dwindling skillset as Salesforce has shown its strongest signal that the platform is no longer a part of the roadmap. The certification is being phased out, which means a 'Pardot consultant' could instead become an Agentforce marketer.
Tom Ryan
5 mins
When MarCloud audits a HubSpot portal, lifecycle stages are one of the things we look at. Pretty frequently, they’re either misconfigured or not being used at all. Setting HubSpot up correctly requires a conversation between marketing, sales, and revenue operations teams because any gap in alignment will cause issues in HubSpot. In this case, it’s lifecycle stages that reflect internal assumptions rather than true buyer behaviour, and damage reporting.
Tom Ryan
7 mins
There are two ways most HubSpot users handle custom properties. The first is avoiding them entirely because the platform already feels complicated. The second is going in without a plan and creating sixty fields with inconsistent names, several of which duplicate each other and most of which are never reliably populated. Whether you fall into the avoidant or abundant approach, both can leave you with a problematic HubSpot account.
Tom Ryan
5 mins
When marketing ROI is under scrutiny, our instinct is to do more. We launch more HubSpot campaigns, set up more automations, and get more contacts flowing into the funnel. Obviously, this is logical, but the answer is not always more activity; it is better foundations. In particular, it’s having better HubSpot database foundations.
Tom Ryan
5 mins
If you're weighing up whether to bring in outside help for HubSpot or Salesforce Marketing Cloud, the question you're really asking isn't what a marketing automation consultant does; it's what they will deliver in terms of tangible business outcomes.
Tom Ryan
6 mins
HubSpot has spent years earning its reputation as the marketing platform you can run without looping in a developer, and for everyday campaign work, it works perfectly. However, there are many cases where a HubSpot development agency can take you from basic use to running the platform as a complex and complete revenue engine.
Tom Ryan
6 mins
There’s nothing more frustrating than when HubSpot reporting doesn’t align with true outcomes. When your dashboards are saying one thing, but financial reports show differences in sales and revenue, or when campaigns aren’t getting attribution for sales-qualified leads when you know for a fact they were the source of the opportunity.
Tom Ryan
5 mins
We've been running Salesforce Marketing Cloud and HubSpot portal audits at MarCloud for years, and the same issues come up regardless of which software a team is using, regardless of company size, and regardless of industry.
Triana Jarman
6 mins
Humans are good at understanding context, so for a long time, if a prospect didn’t fill in ‘job title’ or ‘country’ fields during form submission, that was okay because a salesperson could understand the context from conversations and other fields, like the email domain. However, AI needs these fields to function properly. Beyond 2026, data quality and Salesforce lead routing are part and parcel of AI enablement.
Jake Harrison
4 mins
It’s easy to assume your HubSpot lead scoring is functioning as it should, but if sales reps are pushing back on lead quality, or you’re struggling to prove marketing influence on pipeline, your scoring isn’t accurately surfacing leads worth pursuing.
Tom Ryan
7 mins
There’s a trend in the conversations we’re having with marketing leaders these days. Teams that have been using Salesforce Account Engagement (Pardot) or Marketing Cloud Engagement for years are looking at alternatives, and this typically leads them to two options. Either they stay within the Salesforce ecosystem by moving to Marketing Cloud Next (one of Salesforce’s ‘on core’ marketing platforms), or they switch to HubSpot.
Tom Ryan
8 mins
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