Latest Article
HubSpotCampaign managementHow to Measure HubSpot ROI [Free eBook]
Launching an eBook on HubSpot ROI, campaign reporting, attribution, and AI readiness.
2 mins
![Coloured background with text How to Measure HubSpot ROI [Free eBook]](https://www.datocms-assets.com/103555/1763939582-hubspot-roi-ebook.png?auto=format&dpr=0.5&w=1568)
Blog
Showing all posts
3 Easy Steps to Building a Pardot Lead Grading Profile
Many users get hung up on building the perfect Pardot lead grading framework, when really it can be quite simple to get started. Here are three steps to start with…
Hannah Telford
3 mins
Why Use Pardot Landing Pages Instead of a Website CMS?
Given that many website content management systems (CMS) now offer easy ways to design and publish landing pages, when does it make sense to build them in Pardot?
Ollie Dodd
4 mins
Pardot Page Actions & Scoring: Aligning with Your Website
Did you know, when setting a Page Action you can apply a Scoring Category via the dropdown options, and simply decide on the page score.
Jonathan Chowdhury
3 mins
Free Marketing Cloud AMPscript Cheatsheet
Drag-and-drop email and content builder blocks can only take you so far. To achieve more, you’ll need to use AMPscript for Marketing Cloud.
Kumar Gurrampalli
2 mins
5 Reasons to Use Einstein for Marketing Cloud
In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.
Tom Ryan
4 mins
How to Create CloudPages in Marketing Cloud (& Why)
When comparing the Cloud Pages builder with external CMS and landing page builder tools, you may be tempted to go with a shiny third-party platform.
Ellie Anderson
3 mins
4 Ways to Surface Pardot Data in Salesforce
Discover the four different ways you can surface Pardot data in Salesforce Sales Cloud and any access/licence considerations.
Triana Jarman
4 mins
How to Successfully Align Pardot Data Capture with Grading
Users don’t always make use of Pardot Grading and when they do, they don’t take steps to ensure the data they capture is directly aligned with their Grading model.
Hannah Telford
3 mins
How Connected is Your Marketing Cloud Customer Journey?
To help plan and execute an effective Marketing Cloud customer journey, MarCloud Founder, Tom Ryan, put together the ultimate handbook.
Tom Ryan
2 mins
Struggling to Get Started with Pardot? This Could Be Why
From user setup to access settings, in this blog we explore every factor that could act as a blocker when getting started with Pardot.
Hannah Telford
3 mins
Marketing Cloud Webinar: Marketing on One Platform
Recently, I hosted a Marketing Cloud webinar that demonstrated how to run your entire marketing approach via integrated Salesforce products.
Tom Ryan
2 mins
Where to Begin: Your Martech Solution or Strategy?
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.
Tom Ryan
3 mins
Adobe Marketing Cloud vs Salesforce Marketing Cloud
When it comes to marketing automation tools, Adobe Marketing Cloud and Salesforce Marketing Cloud are two of the most popular platforms in the market.
Kumar Gurrampalli
4 mins
4 Reasons Your B2BMA Projects Are Failing
B2BMA can be a complex tool to master and time and again, we see the same problems arise that lead to a B2BMA project failing.
Carl Mortimer
3 mins
Why Choose Salesforce Marketing Cloud Engagement?
Our job, and the purpose of this blog post, is to educate marketers on the features and benefits of Salesforce Marketing Cloud Engagement.
Anton Minnion
3 mins
