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HubSpot Lifecycle Stages: Are You Setting Them Up Wrong?

When MarCloud audits a HubSpot portal, lifecycle stages are one of the things we look at. Pretty frequently, they’re either misconfigured or not being used at all. Setting HubSpot up correctly requires a conversation between marketing, sales, and revenue operations teams because any gap in alignment will cause issues in HubSpot. In this case, it’s lifecycle stages that reflect internal assumptions rather than true buyer behaviour, and damage reporting.

Tom Ryan

7 mins

Coloured background with text HubSpot Lifecycle Stages: Are You Setting Them Up Wrong?

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Coloured background with text Salesforce Data Cloud vs Snowflake

Data Cloud Support

Salesforce Data Cloud vs Snowflake: The Basics

There’s a fair bit of confusion about Salesforce Data Cloud and Snowflake Data Cloud. Given the name similarities, this isn’t surprising! However, when it comes to assessing Salesforce Data Cloud vs Snowflake, there actually shouldn’t be competition...

Anton Minnion

3 mins

Data Cloud Implementation

Quiz: Are You Ready for Salesforce Data Cloud?

Salesforce Data Cloud is a customer data platform (CDP) that integrates with Sales Cloud and Marketing Cloud out-of-the-box, which means it’s much easier to implement than other CDPs. Don’t mistake this to mean you can jump in and get setup right away though.

Tom Ryan

2 mins

Data Cloud Implementation

Data Cloud 101: Mastering Salesforce CDP [eBook]

If you’ve just gained access to Salesforce Data Cloud, or you’ve heard chatter about it in the Trailhead community and wondered what the tool does or how to use it, download our latest eBook.

Anton Minnion

2 mins

Coloured background with text New Account Engagement (Pardot) Exam

MarCloud MCAE (Pardot)

New Account Engagement (Pardot) Specialist Exam by MarCloud

True expertise in Marketing Cloud Account Engagement (Pardot) comes from spending a large amount of time and dedication on the platform.

Tom Ryan

2 mins

Campaign management MCAE (Pardot)

Prospect Mailability & Transactional Emails in Pardot

Any marketer who understands the basics of GDPR will know that not all email communications are equal. There are different types of email a business can send to prospects, depending on their opt-in status.

Anton Minnion

4 mins

Training Sales Cloud

How to Automate Currency Conversion in Salesforce Using Flow

Managing exchange rates manually is one of those thankless tasks Salesforce Admins do every day. The good news is, there are options to avoid this!

Robbie Bain

8 mins

Campaign management Marketing Cloud

Creating ‘Black Friday’ Email Campaigns in Marketing Cloud

‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.

Taner Seker

4 mins

Support MCAE (Pardot)

Quick-Start Guide to Pardot External Actions

The more seamlessly we can automate our entire marketing workflow across multiple platforms, the better our marketing can become - and the more time we have on our hands! Account Engagement (Pardot) ‘External Actions’ brings users one step closer to this dream.

Anton Minnion

5 mins

Support MCAE (Pardot)

Pardot External Activities Explained

The Account Engagement aka Pardot ‘External Activities’ feature has been available for years but it’s often overlooked by marketing teams because it requires a small amount of API integration work and frankly, without a full-time developer on-hand this can intimidate users!

Carl Mortimer

5 mins

Data Cloud Implementation

Preparing for Data Cloud: Essential Resources

You may have heard that Enterprise and Ultimate Sales Cloud customers are getting access to a free Data Cloud account; a powerful customer data platform that enables businesses to leverage real-time insights and customer data for better marketing.

Tom Ryan

5 mins

Data Cloud Support Marketing Cloud

Cross-Channel Success: Salesforce Data Cloud + Marketing Cloud

For a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.

Demy Watts

4 mins

Support MCAE (Pardot)

How to Manage & Clean Your Pardot Database

There are a number of reasons to pay attention to the health and size of your Account Engagement powered by Pardot database.

Chris Thompson

3 mins

Support MCAE (Pardot)

What are Operational Emails in Pardot (MCAE)?

You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).

Triana Jarman

4 mins

Support MCAE (Pardot)Sales Cloud

5 Reasons to Get Excited About Salesforce ‘Marketing GPT’

Salesforce is set to revolutionise the marketing automation world with its latest innovation - 'Marketing GPT.' What does this mean for Account Engagement (aka Pardot) marketers?

Chris Thompson

3 mins

Support MCAE (Pardot)

Managing Pardot Cookie Consent & Web Tracking

Make sure your web tracking is GDPR compliant with Pardot cookie consent alignment. Here's how to manage consent well.

Hollie Fitzpatrick

2 mins

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